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TRANSCRIPT
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NASAA Strategic Planning Surveys 1
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Kelly J. BarsdateInterim Chief Executive Officer
NASAA
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NASAA Strategic Planning Surveys 2
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Strategic Planning Surveys
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NASAA Strategic Planning Surveys 3
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Your Hosts
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Eric GilesLearning Services Manager
Paul Pietsch Research Manager
Ryan StubbsResearch Director
NASAA Strategic Planning Surveys 4
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Tech Tips
• View all participants in the roster to the right.
• Use the Chat box at any time to submit a question or get technical help.
• During the Q&A break, presenters will answer chat questions.
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NASAA Strategic Planning Surveys 5
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I. Contextual Framing
II. SAA Presentations
III. Group Discussion
IV. Audience Q&A
V. Wrap Up
Agenda
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NASAA Strategic Planning Surveys 6
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Paul PietschResearch [email protected]: 202-552-0844
Strategic Planning Surveys
NASAA Strategic Planning Surveys 7
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• Understand constituent needs and perceptions
• Renewable resource
• Inform planning AND plan implementation
Strategic Planning & Beyond
NASAA Strategic Planning Surveys 8
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• Leverage results beyond planning
• Results applicable over life of strategic plan
• How to best harness results?
Perennial Value
NASAA Strategic Planning Surveys 9
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• All SAAs have a plan and planning process:
• Compliance with NEA Partnership funding
• Sound policy
• Good leadership
Strategic Plans
NASAA Strategic Planning Surveys 10
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• Anonymous
• Candid feedback
• Versatile
• Customer satisfaction• Program evaluation• Funding priorities• Opinion poll
A Popular Planning Tool
NASAA Strategic Planning Surveys 11
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• Scope?
• When to deploy?
• Respondents?
• On-line tools?
• Consultants?
• Survey goals?
Planning the Planning Survey
NASAA Strategic Planning Surveys 12
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Ben WattersGrants and Operations Coordinator
Arizona Commission on the Arts
Our Presenters
Marty SkomalDirector of ProgramsNebraska Arts Council
Liz McAleerAssistant to the Executive DirectorNew York State Council on the Arts
NASAA Strategic Planning Surveys 13
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we imagine an arizona where everyone can participate in and experience the arts
SATISFACTION SURVEY OVERVIEW
•Administered every year to fulfill state reporting requirements on constituent satisfaction ratings
•Entire process done in‐house using online platform (similar to SurveyMonkey)
NASAA Strategic Planning Surveys 14
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we imagine an arizona where everyone can participate in and experience the arts
SATISFACTION SURVEY OVERVIEW
•Biased sample collected through agency communication channels
•Respondents primarily already engaged with Commission programs and services
NASAA Strategic Planning Surveys 15
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we imagine an arizona where everyone can participate in and experience the arts
SURVEY QUESTIONS
•Engaged staff in process of identifying programs and services to include in the survey
•Resulted in 27 items across four categories: Resources, Services, Grants, and Communications
•Three standard questions were asked for each program/service•Is this service valuable to you?•Does this service meet your needs?•Is this service readily accessible and/or easy to use?
NASAA Strategic Planning Surveys 16
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we imagine an arizona where everyone can participate in and experience the arts
BRANCH LOGIC
•Previous survey results skewed by respondents with no experience with programs they are rating
•Start by asking respondents which services they actually use, then only ask rating questions about those services
•Reduce number of questions asked, increase completion rate
•Increase quality of respondent data
NASAA Strategic Planning Surveys 17
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we imagine an arizona where everyone can participate in and experience the arts
BRANCH LOGIC
Which of the following services have you used in the past 12 months?
Agency website
Agency Facebook page
Arts Opportunities Newsletter
•Please answer the following questions about the Arts Commission’s website
•Please answer the following questions about the Arts Commission’s Facebook page
•Please answer the following questions about the Arts Opportunities Newsletter
NASAA Strategic Planning Surveys 18
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we imagine an arizona where everyone can participate in and experience the arts
ANALYSIS
•Survey design, sampling bias, and sample size all limit use of data
•We cannot compare results between programs and services
•Instead, we look at patterns and outliers
NASAA Strategic Planning Surveys 19
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we imagine an arizona where everyone can participate in and experience the arts
ANALYSIS
•Survey design, sampling bias, and sample size all limit use of data
•We cannot compare results between programs and services
•Instead, we look at patterns and outliers
NASAA Strategic Planning Surveys 20
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we imagine an arizona where everyone can participate in and experience the arts
LEARNING
•Annual satisfaction survey is one tool in strategic planning, not a comprehensive solution
•We use the knowledge gained as a baseline for more comprehensive grant and program evaluations, strategic planning process
•Opportunity to engage staff and board in survey process
•Better aligns our data collection instruments with the needs of our agency and the field at large
NASAA Strategic Planning Surveys 21
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Nebraska Arts Council2012 Brand Perception Study
NASAA Strategic Planning Surveys 22
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Goal & Methodology
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Goal • To gain a broader perspective on Nebraskans’ opinions about the arts.
• To inform the strategic planning process through an understanding of
the general public’s attitudes toward the arts.
Methodology• 14 minute telephone survey
• 300 completed surveys with equal representation from Nebraska’s 3 CGR districts
• +/- 5.6% margin of error
• Fielded October 9 and 10, 2012
Nebraska Arts Council
2014 Nebraska population estimate: 1,881,503
NASAA Strategic Planning Surveys 23
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Nebraska Arts Council24
• 29 Questions arranged by topic:
Awareness & Perception
Arts Impact
Arts Education
Communications
Donor Intent
Demographic Information
Questions & Findings
NASAA Strategic Planning Surveys 24
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Detailed Findings – Participation
Q3. In the last 12 months, have you participated in the visual or performing arts or in a cultural event in your community either as a participant, spectator, volunteer or donor?
46%
53%
Nebraska Arts Council
Children not involved
YES
NO
NASAA Strategic Planning Surveys 25
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Detailed Findings – Arts Education
Q14. As a child, were you involved in arts education at school?
49%
51%
18%
82%
24%
76%
No
YesTotal (n=300)
Children involved
Children not involved
* Indicates a significant difference at the 95% confidence level compared to: (C) Children involved and (D) Children not involved.
Nebraska Arts Council
If you are involved in the arts as a child, you are more likely to have your own children involved in the arts.
NASAA Strategic Planning Surveys 26
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Detailed Findings – Participation
Q3. In the last 12 months, have you participated in the visual or performing arts or in a cultural event in your community either as a participant, spectator, volunteer or donor?
60%
40%
40%
58%
62%
38%
41%
57%
46%
53%
Total (n=300)
Involved as a child (n=227)
Not involved as a child (n=73)
Children involved (n=224)
Children not involved (n=35)
Involved as a child
* Indicates a significant difference at the 95% confidence level compared to: (A) Involved as a child and (B) Not involved as a child, or (C) Children involved and (D) Children not involved.
Nebraska Arts Council
As assumed, those who were involved with the arts as children are more involved now.
Those whose children are involved in arts education in school are also more arts-involved.
Children involved
Not involved as a child
Children not involved
YES
NO
NASAA Strategic Planning Surveys 27
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5%
5%
5%
8%
9%
10%
11%
27%
35%
In the area/happened to be there
Wanted to purchase
Am an artist/performer
Work there/involved in…
Want to support community
Family member/friend wanted to go
Family member/friend involved/know…
Interesting
Enjoy it
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Detailed Findings – Participation Q4B. Why did you participate? [Combined Mentions] (n=133)
Nebraska Arts Council
Participation seems to be driven more by an innate affinity to the event or subject matter rather than other external prompts.
Personal relationships with the performers played a more
significant role in performing arts than in visual art.
2%
3%
4%
5%
6%
10%
10%
20%
51%
Am an artist/performer
Tradition/always go
Had tickets/season tickets/membership
Want to support community
Family member/friend wanted to go
Work there/involved in…
Interesting
Family member/friend involved/know…
Enjoy it
Visual Arts
Performing Arts
NASAA Strategic Planning Surveys 28
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Probably will not attend
Definitely will attend
May or may not attend
Very unlikely to attend
Probably will attend
43% 37% 9% 6% 5%Total (n=133)
Q4C. How likely are you to participate in a similar event in the next 12 months?
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Detailed Findings
* Indicates a significant difference at the 95% confidence level compared to: (1) District 1, (2) District 2, (3) District 3.
Nebraska Arts Council
Over 84% likely to repeat attendance indicating that first-time trial is a trigger to repeat arts participation.
55% 30% 7% 4% 4%Total (n=137)
47% 40% 8%
2% 4%Total (n=101)
48% 36% 8%
4% 4%
0% 25% 50% 75% 100%
Average (n=124)
Visual arts
Performing Arts
Community Arts or Ethnic Festivals
All Arts
NASAA Strategic Planning Surveys 29
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Q10B. Does the following phrase describe The Nebraska Arts Council: (n=207)
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Nebraska Arts Council Perceptions
41.0%
61.0%
75.0%
85.0%
34.0%
12.0%
7.0%
9.0%
25.0%
27.0%
18.0%
7.0%
0% 25% 50% 75% 100%
A Nebraska State Agency
A grant-making organization
A not-for-profit organization
An educational organization
Yes No Don't Know
Nebraska Arts CouncilNASAA Strategic Planning Surveys 30
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Q9. What is your overall opinion of the Nebraska Arts Council?
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Detailed Findings – Nebraska Arts Council
46%
29%
35%
37%
30%
33%
37%
33%
13%
26%
21%
20%
3%3%
2%
2%
1%
1%
6%
7%
5%
6%
0% 25% 50% 75% 100%
District 3 (n=67)
District 2 (n=58)
District 1 (n=82)
Total (n=207)
* Indicates a significant difference at the 95% confidence level compared to: (1) District 1, (2) District 2, (3) District 3.
Somewhat unfavorable
Very favorable
Neither favorable or unfavorable
Very unfavorable
Somewhat favorable
Don’t know
Nebraska Arts Council
70% have a favorable opinion of the organization.
Favorability is strongest* in the third district.
NASAA Strategic Planning Surveys 31
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Nebraska Arts Council Perceptions
63.0% 25.0% 13.0%
0% 25% 50% 75% 100%
Does NAC Logo = quality
Yes No Don't Know
Nebraska Arts Council
Q11. Frequently, The Nebraska Arts Council's logo will appear on event signage and in programs and advertising. To you, does the use of the Nebraska Arts Council logo represent an assurance of quality for the event? (n=207)
NASAA Strategic Planning Surveys 32
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Q13. How important is it that Nebraska schools offer classes in art, music, or theater? (n=300)
Detailed Findings – Arts Education
0=Not at all important - 3
9 - 10=Very Important
4 - 67 - 8 64% 22% 11% 3%
0% 25% 50% 75% 100%
Mean: 8.60
Nebraska Arts Council
Female mean score, 9; male mean score 7.96
Higher mean scores for past participants, arts donors and for those aware of NAC.
NASAA Strategic Planning Surveys 33
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Q19C. Do you agree or disagree with the following statement:
The arts have a positive impact on:
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Detailed Findings – Arts Impact
Strongly disagree
Strongly agree
Somewhat disagreeSomewhat agree
Don’t know
Nebraska Arts Council
50% 34% 8% 3% 4%Total (n=300)
Diversity within my community.
41% 36% 10% 7% 6%Total (n=300)
Economic development of my community.
53% 32% 8% 3%3%
0% 25% 50% 75% 100%
Total (n=300)
Livability of my community.
NASAA Strategic Planning Surveys 34
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Nebraska Arts Council35
NASAA Strategic Planning Surveys 35
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April 9, 2015
New York State Council on the ArtsLiz McAleer, Assistant to the Executive Director
NASAA Strategic Planning Surveys 36
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Introduction & Public Participation
• NYSCA’s first public survey
• Goals: • Gauge public enthusiasm for and participation in arts, culture and heritage • Understand NYSCA’s reach & brand recognition statewide
• Important to receive input from both public and organizations
• Called on grantees, press to help spread the word
NASAA Strategic Planning Surveys 37
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Respondents by County
Buffalo
Glens FallsRochester
Plattsburgh
Syracuse
Utica
Binghamton
Albany
Poughkeepsie
Kingston
New York City
3,750 Responses
NASAA Strategic Planning Surveys 38
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Use as a Policy Tool
Agency Goal: Integrate the value of arts, culture & heritage into the work of other state agencies
• Launched conversations• Incorporated questions to support other agencies’ goals
NASAA Strategic Planning Surveys 39
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Results
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Use as a Practical Tool
• Method to gather feedback from our applicants & grantees
• Communication!
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Conclusion
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Ben WattersGrants and Operations Coordinator
Arizona Commission on the Arts
Discussion
Marty SkomalDirector of ProgramsNebraska Arts Council
Liz McAleerAssistant to the Executive DirectorNew York State Council on the Arts
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Audience QuestionsUse the Chat box.
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Thanks for participating!Questions or comments about this session?
Contact NASAA Learning Services Manager Eric Giles:[email protected]
Many thanks to NASAA's member states for making this session possible.
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