today, everyone is a start up
TRANSCRIPT
“Failure is not optional…we
believe in failing early and
iterating until we get it right”
Jeff Bezos
Strategy 5:
Protect the downside
Kyle Fraser
Punish stupid risk taking, humanize the consequences of the behavior
Kyle Fraser
Tie symbolic value to risk takingHow do we reward the good behaviors punish bad ones?
“It is only by being bold that
you get anywhere. If you are a risk-taker, then the art is to protect the
downside.”Richard Branson