SXSW 2014 AUSTIN, TX

THE OPPORTUNITY CREDITS

THE SOLUTION

SXSW Interactive attracts over 35,000 people from around the world to participate in one of the largest festivals for new technology, digital trends and entrepreneurship. Unfamiliar with Austin and overwhelmed by the downtown crowds, these trendsetters and tastemakers are looking for a way to escape the long lines and explore the uniqueness of Austin.

Prentice Howe Executive Creative Director/Writer

Bryan Keplesky Art Director/Illustrator/Designer

Christi Sears Writer

Matthew Godfrey Designer

Benjamin Bissonnette Web Developer

Tocquigny Ad Agency

As an Austin-born digital ad agency, Tocquigny has a love affair with tacos. So we shared this passion with our SXSW friends and treated them to an experience they’ll never forget: complimentary shuttles from downtown to local taco joints - with free local craft beer along the way. The mantra: “Escape for an hour. Eat like an insider.”

To market the tour, Tocquigny created a responsive microsite, an email campaign, social media properties, printed collateral, event signage, and branded giveaways and apparel. In the end, SXSW attendees didn’t just leave Austin with new apps on their smart phone and a grab bag full of useless tchotchkes. They left with a memorable Austin experience unlike any other.

THE BUS

THE BUS (CONTINUED)

THE EXPERIENCE

ILLUSTRATIONS

CUSTOM TYPEFACE

ONLINE

View website here.

Mobile

WATCH THE VIDEO here.

COLLATERAL

Flyer

Koozies

Signage

T-Shirt

GRACIAS.