Taco Bell

ADV 492 Final Project

Zachary Chmill

Client History

5,800 Restaurants in the U.S. 80% are owned by independent

franchises. Founded March 21, 1962 by Glen

Bell at the age of 25. Bought by PepsiCo in 1978 and

grew rapidly. Revenue of 1.9 billion USD in

2009.

Challenges & Goals

People do not believe in the quality of Taco Bell products

Show people about great deals compared to other fast food chain restaurants.

Convince people that service is of better quality and speedier than other fast food chain restaurants.QuickTime™ and a

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Facebook

Fans of Taco Bell can post their thoughts on different food Taco Bell has to offer.

Can receive feedback from fans on what types of deals Taco Bell should include on their menu.

Restaurant Locator Feature.QuickTime™ and a

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Twitter

Announce new location openings Announce new deals and coupons People could print off coupons

directly from Taco Bell off from Twitter

Twitter would create a strong “buzz” around everything going on with the Taco Bell company.

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Blogging

Talk about different community events Taco Bell has sponsored or been a part of.

Stories that Taco Bell are involved in that would not be located on their website.

Would shed a positive light on Taco Bell Also could just talk about different

entertaining events that Taco Bell has been a part of. QuickTime™ and a

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Public Relations

Promote events and activities to show that Taco Bell wants to be part of the community

Also can do press releases announcing charitable donations, etc.

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Strategy Evaluation

Google Analytics Adwords would be used late night and

geared towards a younger crowd Twitter Analytics

Allows you to see which tweets caused people to have a reaction on twitter.

+ Other web history applications to see what people respond to and why.

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Budget Allocation

Spread out evenly among most of the media networks.

Special emphasis on Blogging and Public Relations.

Timeline

Heavily advertise throughout the whole year.

Possibly more advertising in summer months with a pulsing media schedule.

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