to be or not to be responsive? (by konstantins kuzikovs)
TRANSCRIPT
Who we are?
Almost 900 000 readers per month
Biggest online publisher in Latvia
120 -140 000 000 page views per month
About 1700 advertisers and 2,9 mill ads revenue
15 years on market
Part of Express Grupp
#1 news media on all devices & #1 site among mobile users
Who we are?#1 News portal
12 Theme portals (magazines)
Video news portal
Forum
Startups (e-commerce)
What we have?
Desktop M.version App Responsive
18 18 7 2
What about audience?
170
353
535
718
900
06.2014 07.2014 08.2014 09.2014 10.2014 11.2014 12.2014 01.2015 02.2015 03.2015 04.2015 05.2015 06.2015
175 185 186 183 191 190 188 209 199222 226
250 264283335 348 346
314 293271
324 314363 372
423 424
687
745710 732 728 740 725
862824 845 834
890 874PC Phone Tablet
Tablets +50%
Mobile +49%
PC +27%
Delfi.lv audience on different platforms by Gemius ('000)
What about pageviews?
0
50
100
150
200
07.2014 08.2014 09.2014 10.2014 11.2014 12.2014 01.2015 02.2015 03.2015 04.2015 05.2015
12 11 9 9 9 10 11 10 11 9 10
31 3227
34 35 3951 47 50
4553
184
171
142 141132
138
166
145 149
123
137
PCPhoneTablet
Delfi.lv page views on different platforms by Gemius (‘ 000 000)
Tablets -16%
Mobile +70%
PC -25%
What about apps?
Jun '14 Jul '14 Aug '14 Sep'14 Oct'14 Nov'14 Dec'14 Jan '15 Feb '15 Mar '15 Apr '15 May'15 Jun'15
2 2 2
2527
2931 32
34 3537 38 39 40 41 42
Android IOS
Number of active devices (google play, itunes, 000)
Mobile +68%
0
225
450
675
900
Desktop users Mobile users Tablet users
35
382
32
264
424
874delfi.lvm.delfi
What people read on mobile?Delfi.lv and m.delfi.lv audience on different platforms by Gemius ('000)
#1 People continue to use desktop version on their phones and tablets.
What about money?
0,96%
99,04%
Desktop Mobile
2,41%
97,59%
2014 2015
What about money?
0,96%
99,04%
Desktop Mobile
2,41%
97,59%
2014 2015
+227%
+28%
What about money?
0,96%
99,04%
Desktop Mobile
2,41%
97,59%
2014 2015
+227%
+28%
2015
0
225000
450000
675000
900000
Mobile audience Desktop audience
874 000
424 000
2,41% 97,59%
What about money?
4 ads 1 ad
Desktop Mobile
#2 Ads money is not following mobile audience!
The next big thing?
#3 You will not be possible to show ads on your site to mobile users.
What to do?We still have 3 ways
M.version App Responsive
What to do?We still have 3 ways
M.version App Responsive
#4 Responsive design App can help You to control connection with
audience.
new offer
new offer
bannerse-mailsoffline ads
1-2%2-9%?%
new offer
bannerse-mailsoffline ads
1-2%2-9%?%
push notification 100%
new offer
#5 App is faster and offer better user experience then browser.
#5 App is faster and offer better user experience then browser.
Using of phone equipment Smaller data volume Left-right navigation
Micro payments
5 reasons why not to be a fan of responsive design
#1 People continue to use desktop version on their phones and tablets. #2 Ads money is not following mobile audience! #3 You will not be possible to show ads on your site to mobile users. #4 Responsive design App can help You to control connection with audience. #5 App is faster then browser (responsive design)
Why Delfi still has 2 products with responsive design?
Why Delfi still has 2 products with responsive design?
if you want to get more traffic
if you want to convert visitors to loyal customers
step 1step 2
Thank you!