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THE RESPONSIVE EXPERIENCE Presented by Property Solutions

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HOUSEKEEPING ITEMS

•  This webinar is being recorded. •  A follow up email will be sent. •  A recap and video link will be posted in the blog by Thursday.

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WEBINAR OUTLINE

Why Responsive? Make the switch today.

Results of Switching What was Winn Residential’s experience?

Product Experts Hear from the experts.

Q&A Session We’ve got answers.

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THE RESPONSIVE WEB

•  61% of people have a better opinion of brands when they offer a good mobile experience. •  58% of all US consumers already own a smartphone.

•  Global mobile traffic now accounts for 15% of all internet traffic.

•  90% of people move between devices to accomplish a goal whether that’s on smartphones, PC’s tablets or TV.

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WHY RESPONSIVE?

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WHY WE SWITCHED

“With the new responsive design, our property websites provide the same great visual impact regardless of the browsing device that’s being used. In addition, showcasing high def images on the main page really draws a user into the site’s navigation, which results in increased website visit length.” Michelle Tomassetti, WinnResidential

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RESULTS

•  Streamlined setup

•  Image driven websites

•  Better utilization of space

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PLAY NICE WITH

GOOGLE

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•  Single URL - This helps Google algorithms index your site.

•  No re-direction is needed for users to get the

device optimized view, reducing load time. •  Saves resources for both your site and

Google’s crawlers.

PLAY GOOGLE’S GAME

Why Responsive Design?

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MAKING OF RESPONSIVE

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•  Devices

•  Browsers •  Screen sizes •  Functionality

•  Flexibility

•  Retina Detection

FULLY RESPONSIVE EXPERIENCE

A Sensible Design Approach

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•  Consistent from ProspectPortal to Application to ResidentPortal •  Attention to detail - looks good at every screen size •  Uniform look and feel across entire Entrata Platform

•  Tested across a wide range of devices

FULLY RESPONSIVE EXPERIENCE

Responsive Done Right

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RESPONSIVE IMPROVEMENTS

0

0.5

1

1.5

2

2.5

3

3.5

Pages Per Session

Time in Portal

Bounce Rate

Responsive

Non-Responsive

100% 0%

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•  Home page CTA (gives your homepage a purpose) •  Floor plan filtering •  Floor plan overview grouping options (tabs/accordion)

•  Floor plan overview layout options (grid, condensed table, tall table)

NEW FEATURES

How We’ve Responded

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WHAT’S NEXT?

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•  More refined color control for templates •  New media viewer •  Updates to the amenities page - create an

image-driven experience

COMING SOON

What’s Next?

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•  Aerial View (site map) •  High-rise floor plan view •  Corporate property search

COMING SOON

Refresh Existing Features

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RESPONSIVE DEMO

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Q & A