Bibliography

Below, you will find a bibliography listing the most recent books published in English (in the USA & the UK), and related to the Brand Content topic. It is worth noticing that no author, at this point of the reflection, has covered the theme globally, in its many aspects.

These books can be classified under three main sub-categories, with regards to which aspect of the concept they address. 1/The first sub-category covers the “Branded Entertainment” aspect. Hereby, the concept of Brand Content is approached in its relationship with the entertainment industry (Hollywood mainly). 2/The second sub-category focuses on “Content Marketing”, from custom publishing to new medias (web content, web-TVs, mobile apps, etc.). 3/The final sub-category addresses the theme under a more transverse approach, putting into perspective brand content strategies versus traditional advertising.

Part 1: Brand Content as a form of Branded Entertainment

Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to

Survive, by Scott Donaton, McGraw-Hill,1st edition, May 1, 2004.

Branded Entertainment: Product Placement & Brand Strategy in the Entertainment

Business, by Jean-Marc Lehu, Kogan Page, February 2009.

Client : titre du rapport 1 QualiQuanti

Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics, by Mary-Lou Galician, Haworth Press Inc, August 2004.

The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the

Magic to the World, by Al Lieberman & Pat Esgate, FT Press, May 11, 2002.

Best Practices in Branded Entertainment, by Barbara Zack Richard Sutton, Association of National Advertisers, Inc., January 1, 2007.

Entertainment Marketing & Communication: Selling Branded Performance, People, and Places, by Shay Sayre, Prentice Hall, July

27, 2007.Client : titre du rapport 2 QualiQuanti

Part 2: Content Marketing Strategies

Content Rich: Writing Your Way to Wealth on the Web, by Jon Wuebben, Encore

Publishing, September 2008.

Killer Web Content: Make the Sale, Deliver the Service, Build the Brand, by Gerry

McGovern, A&C Black, September 2007

Get Content. Get Customers. How to use content marketing to deliver relevant,

valuable, and compelling information that turns prospects into buyers, by Newt Barrett

& Joe Pulizzi, Voyager Media, Inc.,1st edition, May 16, 2008.

Client : titre du rapport 3 QualiQuanti

101 Content Marketing Tips (Paperback), by Byron White, LifeTips.com, Inc., July 29,

2009.

Content Strategy for the Web (Voices That Matter),

by Kristina Halvorson, New Riders Press, 1st edition, August 20, 2009.

Content Critical: Gaining Competitive Advantage Through High-Quality Web

Content, by Gerry McGovern & Rob Norton, FT Press, December 8, 2001.

Client : titre du rapport 4 QualiQuanti

Part 3: Brand Content versus Traditional Advertising

Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising, by Joseph Jaffe,

Wiley, May 25, 2005 (1st edition).

The Future of Advertising: New Media, New Clients, New Consumers in the Post-

Television Age, by Joe Cappo, McGraw-Hill, October 10, 2005.

The Fall of Advertising and the Rise of PRby Al Ries & Laura Ries, Harper Paperbacks,

May 11, 2004.

Client : titre du rapport 5 QualiQuanti

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting,

Viral Marketing and Online Media to Reach Buyers Directly, by David Meerman Scott,

Wiley, November 2008.

Advertising and Promotion: An Integrated Marketing Communications Perspective, by George Belch and Michael Belch, McGraw-

Hill/Irwin, 7th Edition, May 2006.

Advertising and Integrated Brand Promotion, by Thomas O'Guinn, Chris Allen, and

Richard J. Semenik, South-Western College Pub, 5th edition, April 18, 2008.

Client : titre du rapport 6 QualiQuanti