Content Title, PMM, Design & Digital Evaluations

Audience Research

Title Evaluation

Title Evaluations I & II● 5 titles

● A & B forms

● 30 participants

● Initial, impressions of the

exhibition & best fitting

● 3 titles and 3 subtitles

● added “and self-control”

to the description.

● 1 form

● 20 participants

● Initial & best fitting

A & B Favorite Title

A & B First and Second Favorites

A & B Least Favorites

UCL’s Institute of Archaeology is developing an exhibition which will explore the UK’s attempts to manage mental illness in the last 200 years through the concept of control and self-control. Ultimately, we hope to open a dialogue on the ethics surrounding mental illness.

A & B Best Representative

“I don’t like the idea of ‘controlling’ mental illness, it implies there is a ‘correct’ mental state. It assumes a lack of freedom in the mind; ‘managing’ is better.”

“I chose Frame of Mind because it sounds pleasant. Something about Under Control and the other ones makes people feel uncomfortable.”

“Under Control and Mind Controls are more clearly about ‘control’ while Frame of Mind is maybe more about the ‘mind’.”

Evaluation II

1. Under

Control?

2. Frame of

Mind

3. Mentalities

1. Managing

Mental Illness

2. Control in

Mental Illness

3. Controlling

Mental Illness

Favorite and Least Favorite Title

Favorite and Least Favorite Subtitles

Most Representative Main Title

“The question mark makes it technically more accurate and less intimidating.”

“A question mark makes it more positive.”

“Under Control? is fitting to description, but I don’t like the word ‘control’. Aggressive.”

Most Representative Subtitle

“Managing sounds more politically correct, like you can’t ‘control’ it, but you can ‘manage’ it.”

“Control in Mental Illness gives you a feeling of control; Controlling Mental Illness implies it needs controlling.”

“Controlling Mental Illness definitely has a different meaning than what you’re trying to convey.”

30Said they were initially most attracted to

Frame of Mind

27Said the title that best represented what we

were trying to convey was

Under Control or Under Control?

8 Expressed explicit discomfort with using

the word ‘control’

1. Under Control

/ Under

Control?

2. Frame of Mind

3. Mentalities

1. Managing

2. Control in

3. Controlling

Mental Illness

Personal Meaning Mapping‘Mental Illness’

High Emotions and a Taboo SubjectThe clearest conclusion from the personal meaning mapping is

that when people hear “mental illness,” most immediately they

think of negative stereotypes, negative emotions, and a concern

over lack of support.

Well Known Mental Illnesses● ADHD

● Anorexia nervosa

● Body dysmorphia

● Associated medical issues

(physical)

● Trauma

● Rage

● Abuse

● Manic depressive

● Panic Disorder

● Depression (6 respondents)

● Anxiety (4 respondents)

● Bipolar (3 respondents)

● Schizophrenia (3

respondents)

● Suicide/ Suicidal

thoughts/ Self-harm (3

respondents)

● PTSD (2 respondents)

Perceptions● Seen as “shameful” or “weak”

● “Selfish illness”

● “Different”

● Something“wrong” with you

● Shameful

● “Faking”

● Person wanting attention

● “Toughen up”

● Being dramatic

● Misunderstood within society

● Under-represented

● Understated

● Taboo subject

● Stigma

● “Crazy”

● Emo

When many people hear mental illness they think of “one flew over the cuckoo’s nest” or other “commercial”

examples that make mental illness seem “other” and extreme when really it’s more common and less

“entertaining”

Must learn to manage it and work with it rather than cure or control. People think you

just ned to get your feelings under control when really its offensive to think mental

disorders are something that can’t be controlled – if we could control it then we

wouldn’t choose to have it

EmotionsLoneliness Anger Misunderstanding

Blame Jumpy Rejection

Fear Fear of losing work

Taboo yet Universal6 Respondents mentioned how this is an

issue common to everyone:

● Could affect anyone - family, friends -

“those who have it, and those who live

with those who have it”

● “Common issue”

● “Effects all”

● Even Stephen Fry suffers mental illness

● “Very real” and “Widespread”

● “Big issue”

But 7 respondents talked about how it is a

taboo subject that isolates people:

● Hidden disease

● Hidden - invisibility

● Loneliness

● Isolation

● Need to hide it

● Alone

Treatments and Support (or lack thereof)● Not enough is done

● Under evaluated by the government

● Need more research on the issue

● More understanding about the mind and

how it works

● Treatment is expensive

● How can I cope

● Long term struggle

● Journey

● “Support (or lack thereof)”

● Family (support)

● Need help and understanding

● Conversation - Communication

● Nightline

● Mental institutions – Therapy

● Alternative therapy - art, music, and drama

● CBT (did not know what it meant or stood

for thought)

● Medicine

● Drugs - medication

● Pills

NHSCurrent news on BBC about an NHS scandal - that they’ve spent 1.6 million towards

the community to provide aid, but still tragedy happens. That people have complained

that there needs to be more social concern to mental illness (more understanding,

tolerance, etc.)

All the NHS resources no help

Following the social constructivist learning theory: we need to make sure that the exhibition provides an emotional scaffold that supports the visitor and promotes inclusive and emotionally positive conversations.

Design Evaluation

Color and Font

● 5 color schemes

● Color variations when

printed

● Conducted in the gallery

for proper lighting &

comparison

● 5 Fonts

● Problem with

Font tool

○ 2 versions

○ 29 first; 21

second

19 / 50Least appropriate

“Bright colors are aggressive.”“Scary” “Stark”“Too common for the topic.”“Orange makes me think of Sainsbury’s“Not Black”

12 / 50Most appropriate

“2 is my second favorite” x 2“Especially the neutral colors”“Brown/beige is nice.

13 / 50Least appropriate

12 / 50 Most appropriate

“You don’t want anything too bright.”“Light colors lower stress levels.“Like the blue”“Pastels” “Feels ‘girly’”

17 / 50Most appropriate

“A bit more random in color scheme”

QR Code Online Poll

Will you use QR codes to access web-based information on your phones in an exhibition?YES: it’s quite useful to learn more about the object.

NO: It will be difficult / incapable / time-wasted / useless for me.

MAYBE: If the WIFI is ultra-fast or I’m particularly interested.

UCL Institute of Archaeology Alumni

Society for Archaeological Masters Students

UCL Institute of Archaeology, Graduate Admissions 2016/17

UCL Museum Studies

UCL Museum Studies 2015-2016

Society of Archaeological Masters Students 2015-2016

UCLU Museum Society

London Museum and Gallery Access Events

From 22:00, 6th, Marchto 22:00, 8th, March

48 hours

8 Groups

110 responses

Typical Comments

It will probably not work on my Windows phone.

What’s the reasoning for using QR codes? Why not use short urls, augmented reality or NFC?

What?—Does anyone actually use those?

QR codes are problematic for real world use. You need good wifi, a reason why they will enhance the user’s experience, appropriate URL encoded in the information and willing users. Usually this doesn’t happen.

It will happen anyway sooner or later. But digitalization in that case undermines physical (real) interaction with objects.

I don’t really get QR codes-personally I find it’s easier/less effort to just access a link provided via my phone browser directly.

QR Codes are not welcomed.----------at least at UCL.

Content and Collections Questionnaire Tomorrow, 10 March