Times Square TV VIEWER PROFILE

Times Square TV Branding Kit

Times Square TV VIEWER PROFILE

HOUSEHOLD INCOME

Viewers spend an average of 22 minutes

watching Times Square TV.

Times Square TV

18%

32%27%

20%

3%

0

10

20

30

40

18-25 25-34 34-44 45-54 55+

AGE OF VIEWERS

Male Viewers 42.1%

Female Viewers 57.9%

20%

35%

22%

14%9%

0

10

20

30

40

Up to 50K 50-100K 100-150K 150K + No info.

TYPE OF RESIDENCE

68.2% HOME OWNERS

31.8% RENTERS

Times Square TV is seen by 40X more people than any print

publication in the Acadiana region!

Times Square TV VIEWER PROFILE

7 out of 10 viewers say that the

advertising on Times Square TV is helpful for making purchasing decisions.

41%

21%

26%

12%

EDUCATION LEVEL OF VIEWERS

Graduated College

Post Graduate Degree

Attended College

High School

60% of viewers subscribe to

iWant Lafayette text message campaign.

Times Square TV VIEWER PROFILE

iWant Lafayette brings…EVERTYHING TO YOUR CELL!

Consumers will stay connected to and informed about EVERYTHING in LAFAYETTE:

Restaurants/Food Recipes

New Music/Live Events

Fitness/Health & Beauty Tips

New Movies in Theatres

Calendar of Events

Promotional Giveaways

And more

90% of viewers describe Times Square TV as a

useful source of info about new products & services they are interested in.

iWant Lafayette text campaign

gives consumers the opportunity to

win free products and services from

your business.

ALSO…

iWant Lafayette text campaign

also improves the chances of new

customers becoming repeat

customers.

Times Square TV VIEWER PROFILE

Times Square TV influences the way viewers SPEND THEIR MONEY! In the last 6 months as a result of viewing Times Square TV consumers have:

Times Square TV viewers are ACTIVE CONSUMERS! In the last 6 months they have used the following services:

Times Square TV viewers HAVE ALSO:

72% 51%

47%

37% 14%

6%

45%

91% 88% 84%

70% 55%

52%

72%

Went to a Tried a new Visited an Attended a Visited a bar Visited Worked Out

Movie Restaurant Entertainment concert/ballet nightlife venue Museum at a gym

Venue

78% 71%

59%

36% 31%

6%

41%

Dined at new Shopped at a Chose a new Selected a new Tried a new Attended a Bought Restaurant new store spa or salon nightlife venue cosmetic service concert a car

Banker Financial Advisor Personal Trainer Lawn Service Masseuse Event Planner R.E. Agent

Times Square TV averages 714,232

viewers per month.

58% of Times Square TV viewers watch to

find out what’s going on around town.

Times Square TV VIEWER PROFILE

Dynamic, relevant, and affordable digital

television advertising.

Reaches up to 1.3 million shoppers each

month.

Four 50” LCD-HD television platforms

located in the food court of the Mall of

Acadiana.

Change your advertisement in real-time.

Holds the attention of consumers longer

than any other advertising medium in the

Lafayette region.

What is Times Square TV?

$12 Million: The annual amount spent in the Mall of Acadiana’s food court!

Experience up to a 300% sales

increase.

80% of all Mall of Acadiana consumers

visit the food court.

80% of viewers remember what they

watch on Times Square TV.

Times Square TV VIEWER PROFILE

Screen Shot of Times Square TV:

Live Television/Brand Promotions Your Advertisement

News Ticker

Ad Style # of Screens 12Months 6Months 3Months No. of ads

per month

No. of ads

per day

15 second ad 2 $325.00 $345.00 $395.00 8,784 292

15 second ad 4 $425.00 $445.00 $495.00 17,568 585

30 second video 2 $525.00 $545.00 $595.00 8,784 292

30 second video 4 $895.00 $945.00 $995.00 17,568 585

Sources: 2006, Nielsen Media Research; digital signage does influence consumer behavior, 2009, Research by Arbitron & Scarsborough;

Digital Signage and consumers. 2009, Mall of Acadiana, CBL Propoerties