the car man show radio/tv media kit
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The Car Man Show Radio/TV Media Kit. Who Is The CAR MAN?. Don Houston….! Don Houston was given the nickname “The CAR MAN” because of his vast experience in the car business. Don has been in the automotive business for a total of 15 years. - PowerPoint PPT PresentationTRANSCRIPT
Don Houston….!Don Houston was given the nickname “The CAR MAN” because of his
vast experience in the car business. Don has been in the automotive business for a total of 15 years.
Don has also been on radio for approximately 10 years. He has promoted car
dealerships and other auto-related businesses on radio in Detroit, Chicago,
Cleveland, Miami, Washington DC, Baltimore and Georgia. What Don loves
most about radio is talking to and helping the consumer. Over the past 8 years, he has educated millions about automotive related issues.
Don is a well-recognized legend in the automotive industry and hisknowledge can be of help to automotive dealers and automobile
customers.
The CAR MAN Show has taken the auto industry by storm. This one-hour live radio / ½ hour TV show is the Auto
Industry’s 1st Auto Magazine on radio/TV that promotes top experts in the Auto industry, including auto dealership
representatives from local dealers. Each week the CAR MAN Show features auto industry experts who discuss
their products and/or services. Each show will produce instant sales leads.
In 2005, the Car Man Show increased from 4 shows per month to 12 shows.In 2006, the Car Man Show generated over 3000 sales leads.In 2007, the Car Man Show generated over 5000 sales leads with over 24 shows per month. One client
sold over 250new cars.
Our goal is to deliver workable sales leads each and every show!
THE CAR MAN SHOW CAN TARGET THE CONSUMER YOU NEED!!
“The Car Man Show has given us the best return for our investment based on anything the dealership has done….”
- quote from one of our satisfied dealership clients
WE ARE THE INDUSTRY’S #1 LEAD GENERATOR! OVER 10,000 SALES LEADS!
OTHER DEALERS ARE SELLING CARS USING THE CAR MAN SHOW! WHY NOT YOU?
WGPR 107.5 FM Saturdays Noon – 1pm Sundays 4:30 – 5:30pm 50 Watt Station (one of the strongest
signals in Detroit) Station can be heard 80 miles out of
Detroit Audience primarily African American 25-54 An equal balance of men and women
listeners
Show will be televised on WADL TV 38 – Detroit’s Urban TV Station
5,000,000 Watts – the most powerful station in Michigan
Carried in over 2,000,000 households Show will broadcast on: ComCast,
WideOpenWest, SBC, DirecTV, Dish Network and UHF. (Everyone who has a television will have an opportunity to view the show.)
WADL is the only African American local TV station in the country.
Your dealership will be featured Monday thru Friday for a full
30 minutes as the automotive sponsor during WADL’s #1
Program, The Jeffersons from 7pm – 7:30pm.
Here’s What You Get: One :10 Sponsorship Promo placed before show open Customized Sales Crawl during entire show
(highlighting different dealership cars and specials) Three 2 minute breaks inside of each show in which
the Car Man is on location at your dealership to promote sales, interview customers and drive traffic to your store
Twenty Two :10 Promos to air Monday – Saturday 7am – 10am
Package A - $6798 2 Week Promotion 10 Shows (5 shows per week Monday – Friday) (30) 2 Minute Breaks Inside Show (44) 10 Second Promotions for Show 150 Minutes of a Customized Sales Crawl (approximately
15 minutes each show) Projected Sales Leads 150
Package B - $3399 1 Week Promotion 5 Shows (5 shows in 1 week Monday – Friday) (15) 2 Minute Breaks Inside Show 75 Minutes of Customized Sales Crawl (approximately 15
minutes each show) Project Sales Leads 100
(Important Note! The Car Man ½ Hour Show receives an average of 40 – 60 calls)
Car Man TV
(1) 30 Minute show = $2999 (2) 30 Minute shows = $5499 (price includes full production & editing)
Description: The show will give a visual effect to
what’s done on radio with the ability to show cars.
5 Day Prime-Time Blitz for 1 week Monday – Friday
Car Man Radio
1 Show = $14992 Shows or more = $1399
Description: Dealership representative will be interviewed on the show by “The Car Man”. The show will cover dealership product, specials and incentives and any other topics to generate listener interest.
Radio(2) 2 Minute Interviews - $211(4) 5 Minute Interviews - $41111 Business Spotlights - $211
TV (2) 30 Second Commercials - $311(4) 30 Second Commercials - $511Or1 Open Sponsorship - $1111 Open & Close Sponsorship -$211
Website(Prices Are For Remainder of Year & Includes Full Design of Ad)Car Sales Directory - $111Banner Ad - $111Car Man Fix It Center - $111
Special of the Month Package(2) 5 Minute Interviews(2) 2 Minute Interviews10 Business SpotlightsFree Web Ad for the Rest of the YearPackage Total = $611