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    Introduction

    1

    Times Square is a singular crossroads of the New York City urban grid.

    It is made out of the narrow encounter between Seventh Avenue and

    Broadway, the only diagonal avenue of the gridiron. This encounter cuts

    out a specific public space, 5 blocks long, or about 500 meters, with a

    width varying from 25 meters in the center to 100 meters at each

    extremity. This unusual shape has given Times Square a nickname: the

    bowtie (Taylor 1991).

    2

    Times Square is a busy space. On the Avenues' sidewalk, according to

    the Business Improvement District, pedestrians walk at rates varying

    from 2000 to 9000 persons an hour. The site is a huge commercial

    center, with more than 600 stores totaling about 150 000 square meters

    of sale space (BID 1998). Times Square also shelters one of the busiest

    subway stations, with 11 lines radiating towards the outer boroughs. Car

    traffic is also dense, completing the impression shared by every tourist

    of a space always in movement.

    3But of course, the most famous dimension of Times Square is the

    spectacle of its gigantic and multicolored signage that dresses up the

    facades of all the buildings fronting the square. Since 1986, signage has

    been imposed by a local zoning law that forces developers to include a

    surface ratio of advertisement as well as other "cultural" guidelines. In

    1998, a well-located sign, such as the giant Panasonic screen on the

    Times Tower, rented for about $2 million annually with maintenance

    costs of about $1 million (Boyer 2002; Sagalyn 2001).

    4

    Such a popular and commercial success raises a number of issues

    regarding the management of flows, not only to prevent accidents

    between pedestrians and cars, but mostly to guarantee the best

    exposure of the site to the 1.5 million daily visitors. Pedestrians are a

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    direct measure of success of the site, whose income derives chiefly from

    advertisement. The main social rule is therefore quite simple: keep

    moving! The Times Square Business Improvement District (BID), now

    called the Times Square Alliance, is the institution precisely in charge of

    the everyday functioning of the site. It is a gathering of land andbusiness owners within a set perimeter, to which the City has granted

    the right to charge a tax in order to secure (50 private police), sanitize

    (50 sanitation workers) and promote Times Square (Tonnelat 2001).

    5

    The "New Times Square," as the BID calls it, is a renovated

    neighborhood. Its old reputation as a seedy pit of sex and drug culture

    is still present in the mind of a number of visitors and gives them the

    edgy thrill of a "riskless risk entertainment" in a "sanitized environment"

    (Delany 1999; Hannigan 1998). It wasn't always safe however

    (Friedman 1986; McNamara 1994; McNamara 1995). Soon after the

    creation of the BID, the private police managed to dramatically bring

    down the crime rate. Since then, the BID police have taken on another

    mission. They serve as traffic agents. Sanitation and surveillance crews

    can be compared to the workers of a huge outdoor movie theater

    guiding viewers so as to enjoy a maximum pleasure with a minimum of

    discomfort. Visitors should not have to worry about practical issues suchas where to step foot and watch out for their own belongings. This is

    how scholars of the "New Times Square" have been able to denounce

    the Disneyification of a place until then considered as a monument to

    urban excitement (Boyer 2002; Hannigan 1998). For Zukin (1995) and

    Sorkin (1992), it is the opening of the Disney Theater in the old

    Amsterdam Theater that signaled the transformation of Times Square

    into a "theme park." These affirmations compare Times Square to

    privately owned places such as Disneyland where entry is controlled by

    a fee , and behaviors closely monitored.

    6

    Saying that Times Square is Disneyfied would mean that even though

    the streets are the property of the public administration, the influence of

    corporate companies is such that access is in fact restricted to some

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    categories of the population for financial or cultural reasons, a move

    contrary to the definition of the public domain and possibly qualified as

    discriminatory. Times Square is not the only public place affected by

    privatization. More recently Don Mitchell and Lyn Staeheli (2006) have

    come up with the concept of pseudo-private space in order to describeother US cities downtown redevelopments, where homeless and other

    undesirable populations have been evicted by combined legal, economic

    and coercive measures. Is Times Square privatized? Is it a pseudo-

    private space or is it still a public space?

    The Senegalese peddlers: between

    the law and the norm7

    The observation of the Senegalese peddlers has allowed me to answer

    some of the questions outlined above. I have conducted fieldwork in

    Times Square from the Fall 1998 to the Summer 1999 and again for four

    months in the Fall 2001. All the numbers given below are 1999 figures.

    The peddlers were chosen among the few who knew how to remain

    immobile in the middle of traffic. But unlike the Black Jewish preachers

    or the Chinese sketchers, all protected in NYC by the freedom of speechguaranteed by the first amendment to the constitution, they did not

    become a part of the spectacle.

    8

    One definition of a public space is a space accessible to anybody. For

    Isaac Joseph, accessibility means not only the physical possibility to

    enter a place, but also a more interactive way of taking place, of finding

    things to do in the environment (Gibson 1979; Joseph 2002). According

    to this definition, Times Square would not be a public space as it isdeprived of resources for unplanned activities. It only presents a

    physical accessibility more akin to a highway for pedestrians. But this

    vision rests on a point of view external to the flow of pedestrians. In

    order to check Times square's accessibility, one has to look into

    dynamics internal to the flow, doing the opposite of the BIDs work

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    which consists in channeling the flows.

    9

    The Senegalese peddlers appeared in New York City in the 1980s when

    the US, for various reasons, became an alternative destination toEurope. Most of them outstayed tourist or student visas and resorted to

    illegal peddling (Perry 1997). They were visible in tourist areas such as

    Battery Park, Times Square, Fifth Avenue (by Sacks), Lincoln Center and

    Herald Square (by Macys), as well as in poorer residential areas of

    Harlem (125th Street) and Brooklyn (Fulton Street) where they resided.

    In Times Square, the peddlers are contemporary to the renewal that

    saw the return of tourists. The re-opening of the New Amsterdam

    Theater by Disney in 1992 probably marks the beginning of their

    sustained presence. However, it was not until the late 1990s that their

    number really grew. During my observations, the number of Senegalese

    peddlers was highest on week-end nights between 6 and 11 pm. In

    December, the vendors were even more numerous, taking advantage of

    the Christmas shopping season. Groups of about a dozen vendors could

    be seen standing or walking almost any day between 5pm and 11pm.

    However, during regular months of the year and days of the week, the

    vendors were much less numerous, moving in small groups of two to

    four, sometimes merging or splitting with other groups. For that reason,it is very difficult to have an estimate of the number of regular vendors

    in Times Square at any given moment.

    AgrandirOriginal (jpeg, 340k)

    Source : Author 1999. Background: NYC Planning Commission.

    Map 1 : Sale and storage network of Senegalese peddlers in Manhattan

    Midtown

    10

    The Senegalese peddlers don't have an easy job. These men are fully

    aware of their reputation as "street smugglers." This situation is not

    specific to them but rather results from a long history of street selling.

    This reputation dates from the 19th century when the hygienist

    movement, paired with a rational and functionalist urban planning,

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    transformed the streets into circulation only zones. Street vendors and

    their pushcarts became the target of business owners, together with the

    reformers, in their effort to fight sidewalk crowdedness (Bluestone

    1991). Free circulation was supposed to provide the best conditions for

    the real estate market while at the same time guaranteeing a purer airfor the lungs of the urban masses.

    11

    Street selling was mostly contained within the confines of poor

    neighborhoods. Peddling was often the first job for immigrants arriving

    daily from Eastern Europe. It didn't need starting capital and escaped

    taxes. Cheap goods were aimed at the inhabitants of these

    neighborhoods and improved the quality of life of the residents. At the

    beginning of the 20th century, the Lower East Side was known for its

    concentration of Russian peddlers. Conflicts were a matter of class

    rather than traffic. However, circulation was already used as an

    argument to control peddling by elected officials, as this 1906 quote by

    Mayor McClellan suggests (Bluestone 1991):

    "Vendors should remember that they have not a vested right to use the streets

    for the purpose of trade, that the streets are highways and intended solely for

    that purpose, and that the city and its citizens have rights in the street which

    must also be fully protected."

    12

    Vendors were then considered as obstacles to the construction of a

    modern and bourgeois Manhattan. They were not yet a threat to rich

    business districts. Today, a hundred years later, not only peddlers are a

    continuing problem for lawmakers, but they have invaded the most

    prestigious neighborhoods prompting reactions from the mayor as well

    as from business owners. With the increase in urban tourism, a new

    form of street vending has appeared. It takes place within the nooks of

    the main commercial thoroughfares. The politics of preservation and

    "mallification" (conversion into a shopping mall-type place; (Sorkin

    1992), the taking over of urban centers by large chain stores and their

    franchises, brings commercial rents to new highs that evict small

    businesses (Fainstein and Judd 1999). A new form of street selling

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    seized the occasion, providing cheap food and souvenirs to the throngs

    of pedestrians hungry for culture.

    13

    Luxury stores on Fifth Avenue, in Midtown Manhattan, were first tocomplain. Even though the phenomenon is new, the rhetoric remains

    the same as a hundred years ago. "The street-peddler plague is

    infecting the entire City of New York" declared Donald Trump, a real

    estate mogul and New York celebrity (Blauner 1987). As the city attracts

    cheap labor from close and far, it seems to some that the third world is

    encroaching upon the first world upper class New York (Stoller 1996).

    Peddlers illustrate the time-space compression of global cities that

    manage to bring together the richest and the poorest (Sassen 1988;

    1991). In order to avoid "contamination," Rudolph Giuliani, mayor from

    1993 to 2001, drastically reduced the number of available spots on the

    sidewalks of the city (Barnes 1999; Stoller 1996). In Midtown, all the

    Avenues are forbidden for street selling during store hours. On

    Broadway and 7th Avenue, crossing in Times Square, peddling is

    prohibited from 7 AM to midnight in order to respect the night life of the

    area (New York City Council. 1998).

    14

    In addition to these measures, the degrading image of peddlers has

    been widely distributed by the written press, largely fed by the Business

    Improvement Districts of Manhattan. As the private security guards do

    not enjoy the right to arrest vendors, the BIDs pressure the city to

    enlarge its NYPD "peddlers' task force." "Peddling is something that

    really bothers people" asserts Ellen Goldstein, vice-president of the

    Times Square BID, without real study (Fickenscher 2002). This lobbying

    is efficient. From 1993 to 1996, the unit grew from 1 sergeant and 6

    officers to 1 lieutenant, 6 sergeants and 34 officers, while the shiftswent from 8 hours a day to 24 hours a day 7 days a week (Lii 1996).

    But these efforts remain insufficient. The task force, with a wide

    territory and a fuzzy definition of street vendors, is overwhelmed.

    15

    Whereas the vendors are aware of the negative image attributed to

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    them by the media, tourists and many New Yorkers don't buy the

    argument. For the peddlers, the problem is more practical. On the one

    hand they provide cheap goods to pedestrians, on the other hand they

    are seen as a threat to public order and undermining the quality of life

    as defined by the municipal administration. While they can be arrestedand their goods seized, they are nonetheless accepted by the public.

    This is why an informal agreement, a compromise between law and

    norm, was found between the peddlers and the NYPD. In other words,

    the vendors can remain on the sidewalk as long as they don't disturb

    the social order of the street and respect the rights and legitimacy of its

    official workers. The compromise is fragile. It depends on the ability of

    the vendors to evaluate what is acceptable from the police perspective.

    Too visible an activity puts the officer on duty at risk of being perceived

    as incompetent (Herbert 1997). The tactic therefore consists in making

    the sale supposedly invisible by police officers. In fact the situation is

    triadic. It takes place between the vendors, the police and the

    pedestrians. Any of these can declare the situation out of control and

    call the police to action. Here is what an African American incense

    vendor said about Times Square in the mid-90s (Duncombe 1995):

    "There is an unwritten law of the street...a good basic interrelation with the

    public. This is something that is seen, and of course this helps the police officerin the street. I promote that with most of my guys. I teach them that public

    relations is very, very important.".

    Micro-ecology of street peddling in

    Times Square

    16

    The triadic situation of street vending in Times Square pushes thepeddlers to develop a few tactics in order to keep appearances as

    normal as possible. For this, they have to comply with the two main

    functions of the site: circulation and spectacle, even if their own activity

    is not compatible with them. The vendors present themselves so that

    their dominant involvement places them as pedestrians while they shift

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    their attention towards a subordinate involvement, vendor, that allows

    them to stay put and proceed to selling (Goffman 1963). This dual

    allocation works at two different levels: first walk and stage, and

    second, stop and dcor. Three successive positions are adopted by the

    vendors in order to make the sale fit in the social order of the sidewalk.I call them "fit in", "fade out" and "stand out" as we shall see further.

    17

    Senegalese peddlers sell three different objects in Times Square (they

    sell others elsewhere): watches, sunglasses and sweatshirts. The sale is

    similar for each of these articles, only varying by the container, which

    requires the appropriate tactics for opening and closing. Watches are

    either counterfeit or of a generic kind. The former sell for $20 to $30

    whereas the latter invariably sell for $10. The watches are presented in

    an attach case that vendors keep open in front of them or put down on

    a crafted X, a box or street furniture such as a mailbox. The sunglasses

    are all "Oakley" and sold in a plastic box printed with the brand name.

    Only the color varies. They sell for $10. They can either be presented

    well ordered in an attach case or as a pile in a plastic bag that can be

    held with two hands or open on the ground. The sweatshirts, laid in

    small piles on a large board, need a more bulky rolling cart. They are

    covered with a blanket until the time of the sale. The size of thisequipment is a handicap in Times Square where discretion and mobility

    are paramount. However, the sweaters are a good sell with tourists that

    seek well identified New York souvenirs.

    18

    Vendors only sell one of the three articles but occasionally shift to other

    products to follow the trends. Watches are the most common, followed

    by the glasses. When it rains, the peddlers will suddenly pullout $5

    umbrellas that disappear as quickly as the rain stops. This phenomenonraises the question of stock. No peddler carries a large amount of

    merchandise, for fear of confiscation by the police. Vendors often have a

    stock in a more discrete corner, guarded either by a friend or a wife.

    The items are bought from Chinese wholesalers in Chinatown.

    19

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    It is difficult to estimate the income of a vendor as it largely depends on

    the vendor's assiduity, his ability to avoid the police and the period of

    the year. Even though a rumor among vendors says that some of them

    make several thousand dollars a day, a more realistic figure could be

    about $2000 a month during the summer months. December could yield$3000 while February is the lowest month with an average of $500.

    20

    All vendors say they do not want to work in the street for more than a

    couple years. They want to make enough money to secure legal status

    in the US or to go back to Senegal with a decent capital (and build a

    house). Peddling is an entry job for new immigrants. They are

    introduced to it by their fellows of the Mouride Diaspora, an Islamic

    brotherhood. The organization lends money and establishes contacts

    with wholesalers and, according to some vendors, has some informal

    agreement with the police. Newcomers are shown by their peers the

    tricks of the trade. However, they don't seem to have any kind of formal

    training or teaching. They just benefit from the in-group solidarities of

    the brotherhood.

    21

    One of the main risks run by vendors is the arrest and the seizing of the

    goods. The fine is $45 but the loss in material goods can be much higher

    although it is not frequent. In addition, membership in the Mouride

    brotherhood mitigates these risks as peddlers can quickly reconstitute

    their stock through a loan. Peddlers can be also sentenced to a few days

    of community service by the Midtown Community Court. From October

    1993 to September 1994, street vending made up 18% of the arrests

    judged by this institution partially financed by the Times Square BID,

    and especially designed at tackling "quality of life" offenses (Feinblatt et

    al. 1998; 1997). For Mamadou though, a vendor several timessentenced, the risk is not serious enough. Vendors are self-employed

    and can make up the following week if they are taken away for a couple

    days. All these risks show how street vending is considered a crime by

    the BID and other municipal institutions in charge of public order.

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    Dominant involvement: walking and

    stopping, fit in and fade out

    22Most of the time spent by the vendors in Midtown is devoted to walking

    in search of the best place to sell. Walking provides two important

    advantages for the peddlers. First, it makes up their dominant

    involvement that serves them as a cover. Vendors are before anything

    else pedestrians, just like anybody else. Second, walking makes vendors

    hard to locate at any given moment.

    23

    Even when they are immobile, vendors don't step out of the flow but

    rather stand as if they were pedestrians temporarily stopped and

    pushed into areas of lesser traffic. They originate from the flow and

    always return to the flow. Their main competence is to make onlookers

    believe that they are "just passing." This is what Goffman (1963) calls

    the ability to "fit in". The peddlers dress identically to African American

    workers in this area of the city: Jeans, tee shirt or shirt and baseball

    cap. Those who walk with an attach-case blend in with white collars

    from the buildings around, while those who carry a bag or push a cartmix with the delivery workers of the nearby garment district. Peddlers

    walk in small groups, often seeming to mindlessly follow the flow, even

    slower than most walkers. This allows them to get out of the flow more

    quickly or to efficiently identify a follower. This is an important skill that

    shows how the order of the flow comes from within. It is only because

    the vendor always respects his involvement as a pedestrian that he will

    later be able to come out as a vendor. This rule is most visible when a

    peddler stops in a public space. He stands as an idling walker, waiting

    for an appointment or for an impromptu talk before separating, and

    pays attention at not becoming an obstacle to the flow, such as street

    furniture or a sidewalk stand do. Incidentally, he occupies the slow

    areas of the traffic, a position from where he can watch the crowd while

    respecting the order of the flow. This is the skill of "fade out" which

    allows peddlers to stop in Times Square while not becoming a part of

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    the spectacle.

    24

    This ability is important as a large part of the time is spent waiting. It

    seems that it is almost never the "right moment" to sell. The risk isalways too high. A lot of vendors say they only come to look even

    though they have brought their goods.

    - It's tough because of the police. Today, I am here but I don't open my

    briefcase. - But him, there (just across the sidewalk, a vendor sells

    sunglasses), he is selling. - Yes, he is taking risks. (The vendor actually looks

    worried and constantly checks to his right and left, mostly to the North where

    he is first from the corner). - And you, you don't sell? - No, too dangerous

    tonight. Friday, Saturday and Sunday, it is better.

    - Why? - Because there is more people, it is easier.

    - But there are more police too? - True, but these are not the most dangerous.

    The dangerous police are plainclothes. (Field journal 12/07/98).

    25

    This excerpt shows how the tension that prevents the vendor from

    exhibiting their wares is made out of a combination of police presence

    and visibility based on crowd density.

    Subordinate involvement: the sale,

    standing out.

    26

    The sale marks a shift in the allocation of involvement. The vendor goes

    from being a pedestrian to an illegal street worker. With regard to the

    social order of Times Square, this constitutes a double offense. First, it

    doesn't participate in the spectacle or in the circulation. It disturbs the

    comfort of the pedestrians who are distracted at ground level. Second, it

    is precisely the exhibition of the goods that constitutes the illegal act of

    peddling and that gives the policemen grounds for arrest. Thus the

    peddlers are in a bind. On the one hand, they should not disturb the

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    social order of the flow but on the other hand, they need to divert the

    attention of the pedestrians. To solve that problem, vendors limit both

    the space and the time of the offense by creating a local perturbation

    quickly absorbed by the flow. I call this position "standing out."

    27

    Senegalese peddlers are not aggressive vendors. They always seem

    uninterested by the local situation, their gaze focused afar. Even when

    selling, they keep a position aimed at the crowd around. They wait for

    the potential clients to come close, 6 to 10 feet, before hailing them.

    The sale of watches is the most illustrative of this dual involvement of

    the vendor, both acting for the crowd and diverting a few pedestrians'

    attention. As walkers pass by, the vendor repeats in a soft voice the

    words "Rolex! Rolex!" or "Watches! Watches!" The gaze is fixed and only

    the head moves from side to side in order to watch the surroundings. As

    soon as a person slows down or stops, the vendor hails him or her. As

    the person gets closer, the peddler mechanically checks for police

    presence. If other vendors stand by, they keep an eye out for him. If

    the situation is tensed because the police are close by, the briefcase

    remains closed. The vendor only opens it halfway as the client

    approaches and asks for a brand name or a color. The vendor pulls out

    one watch and shows it. If the situation seems safer, the vendor opensthe attach case and lets the client browse, guiding him with a pointed

    finger. The bargaining is always very quick. The vendor asks for a higher

    price depending on the client (around $30 for a Rolex). If the client

    hesitates, the price automatically drops to the bottom price, take it or

    leave it ($20 for a Rolex). Generic watches are almost systematically

    offered at the bottom price of $10. During this process, the vendor

    raises his head to look around at least one time. If the sale is concluded,

    he slips the watch in a small plastic pouch, takes the money, gives the

    watch and the change.

    28

    The sale of glasses is even more adapted to Times Square as the shift

    between vendor and pedestrian is extremely quick, especially when the

    bag is kept in ones hand. In addition, the fact that choice is limited to

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    the color of the frame makes for faster transactions.

    A sunglasses vendor is standing on the sidewalk between 47th and 48th street.

    He is alone. He wears a beret, sunglasses and a scarf. He holds with two hands

    a black plastic bag in front of his abdomen and whispers the words "Oakley,

    Oakley" to the flow of pedestrians. The crowd is dense. I count about 100

    people a minute of which 60 are Northbound [5 counts of one minutes, 30

    seconds apart]. The vendor seems tense. He stands just north of the Sbarro

    restaurant at the corner of 47th street. He turns his head left and right every

    30 seconds. Once in a while, he leaves his spot, walks down to the corner and

    walks back amidst the flow freed up by the red light. He addresses his

    immediate pedestrians neighbors while holding the bag in front of him. But

    that doesn't seem to work. The walkers seem too surprised and even a bit

    scared. At 5:25 pm, two young women stop and the vendors joins them. He

    keeps his bag open while a woman searches it one handedly. She holds her

    bag with her other hand while trying to compare two pairs, which is difficult.

    The vendor keeps smiling but warily checks the surroundings. Finally, the

    woman asks for the price and searches for a bill in her bag while still holding a

    pair of glasses. She is a bit awkward, making the sale last longer than

    expected. The vendor dances from one foot to the other. She hands him a $20

    bill and he quickly gives her a $10 back. The women say bye and join their two

    male friends who are waiting a few feet further, bemused. The vendor closes

    his bag and goes back to his spot. (Field journal, 11/20/98).

    29

    Compared to the attach case, the bag allows more mobility and a form

    of walking-by sale. However, it seems that the involvement of the

    vendor is not clear enough for the pedestrians, who do not have the

    time to adjust to this new relationship with their fellow pedestrian. This

    shows that the vendors need to establish a minimal demarcation

    between their two involvements if they want to be able to sell.

    30

    When the shift of involvement from pedestrian to vendor is too risky,

    vendors do not open their suitcase or bag but use the Restaurant Roy

    Rogers as a backstage, allowing a spatial territorialization for each

    involvement.

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    involvement from the vendors perspective. The above sale tactics show

    how the vendors manage the spatialization of involvement. One way is

    to assign a different scale to the respective involvements of pedestrian

    and vendor. The other way is to assign them a different territory. As the

    peddler attracts the tourist's attention away from the spectacle byprying open his spectator's bubble, he also makes sure that he remains

    a member of the flow. He contains the disturbance to the traffic and

    limits the visibility of the transaction to further away onlookers, walkers

    and police alike. Vending is an involvement at the scale of a few people

    only. What is interesting is that, at any given time, a solicited pedestrian

    could become alarmed and call for police intervention. But it doesn't

    happen. The trouble to the order of the flow by the vendor is not

    significant enough that it cannot be absorbed by the traffic and thus

    prompt for the external action of the institutions in charge of Times

    Square. It remains within the order of walking, where, ceaselessly, one

    must move on. This is how the local breakdowns of reality provoked by

    the vendors are managed by a social order inherent to the public space

    of Times Square, to the great despair of the managers of the BID who

    cannot find in the actions of the peddlers a justification to expel these

    "undesirables" (Whyte 1980). Street peddling is actually the only sore

    spot in the hunt against crime published every year by the BID (BID

    1998; BID 1999).

    Times Square represented

    33

    Why are the Senegalese peddlers undesirable? Should we believe the

    complaints of the CEO's of the multinational companies when they call

    on a third-world plague corrupting the image of the New Times Square?

    Indeed, the issue seems to be one of image and representation, going

    well beyond the physical site of Times Square.

    34

    The observation of the peddlers reveals yet another flow, of images and

    information, made out of the capture of the first flow, the movement of

    the crowds. While I was trying to describe the usual selling spots of the

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    peddlers, it occurred to me that the vendors were extremely resistant to

    photography, even though cameras were everywhere. They were hard

    to focus on as they offered no long-range view or too quick for close-up

    shots. Images of peddlers are de facto absent from the representations

    of Times Square that abound on television, on the Internet or in thepapers. In fact, the image of the peddlers is not compatible with the

    picture of the crowds led by the companies of media and finance

    recently settled in the surrounding skyscrapers.

    35

    There are indeed so many images of Times Square that it has become

    an icon of the place where it happens; it is considered the pulse of the

    city and, by extension, of the event (Tonnelat 1999). Senegalese

    peddlers are absent from this represented Times Square because they

    stand in the blind spots of the video capture. The video capture of crowd

    movements explains the new real estate boom of Times Square and

    pushes the prices to new summits. The "New Times Square" is the

    center of production and distribution of a network that goes well beyond

    New York. It produces images of excitement that serve, via the

    superimposition of a brand name, to promote goods that are consumed

    not in Times Square, but in the commercial centers and homes of a

    mostly suburban America; an America that doesn't enjoy an animatedspace like Times Square, or that doesn't have the ability to experience

    first hand the stimuli of urban public space. Within this complex

    apparatus of capture, the management of the flow is of course crucial.

    Mainly, the rate of flow, in other words the movement on which the

    value of the image is based, must be uninterrupted, continuous. Nothing

    exceptional, meaning something that would not be a part of the

    spectacle, can happen. Pedestrians must look happy and, above all,

    must circulate.

    36

    Senegalese peddlers constitute a risk for the image of the "New Times

    Square." Their figures are not compatible with the logo of the big brand

    names. Cameras don't know how to sort the bad images from the good

    ones. They indifferently redistribute everything. This risk explains why

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    the peddlers are contained in the interstitial spaces of the video capture,

    where, thanks to an informal agreement with the police, they are still

    tolerated. The original triangular leftover spaces, created in the 19th

    century by the encounter between Broadway and 7th Avenue, are not

    Times Square's interstices anymore. They have become part of thestage set. The interstices have shifted to the foot of the new skyscrapers

    from which the crowd is filmed. This observation shows how much street

    peddling is not a remnant of an old fashion economy but rather a

    marginal phenomenon inherent to the new economy of the new Times

    Square, its flows and the new technologies that discreetly redesign

    urban space.

    Times Square between physical andrepresented: whose public space?

    37

    There are two Times Square then. One, represented, is made out of

    pictures captured on site. In this Times Square, there are no other

    events than the brand name foregrounds external to the physical site

    and added a posteriori to the picture. The present is identical to the past

    and to the near future, with as a sole horizon (Lepetit 1993) thetraditional New Year's Eve where, for a couple hours, the crowd is kept

    immobile while waiting for the final countdown and the start of a new,

    yet identical, cycle.

    38

    Real estate investment is valuable for the companies with the financial

    wherewithal. The use of digital technology allows for the establishment

    of a recognized space of experience that is not based on the urban

    physical environment (Halbwachs 1975), but on the virtual network ofinformation. Memory doesn't sediment in the space of copresence but in

    the images of the copresence. The place becomes the dcor of the

    event, a background. For people in charge of the networks, the gain is

    the control of a deterritorialized memory, easy to maintain, reproduce

    and modify with a foreground. The image is threefold. In the

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    background, the dcor, made out the built environment; in the middle,

    the flow of the public that enjoys the place as where it happens; and in

    the foreground the brand name that brings change to the viewers.

    Everything works as if MTV, ABC, AOL, etc. were the great Masters of

    Ceremony of the event.

    39

    Luckily, the other Times Square, the physical one, is made out of the

    flows of pedestrians and of their diverse involvements. Thanks to

    characters such as the Senegalese peddlers, and the small unplanned

    events that make Times Square accessible, the place remains a public

    space. Times Square is therefore not exactly in danger of Disneyfication.

    Rather than a public space that becomes secondary to a represented

    space of information, Times Square shows that the urban public order is

    still based upon the practice of physical presence. The self regulated

    social order of the flow is primary vis--vis the flow of information thatonly captures it. If Times Square represents an idea of urbanity for

    viewers around the globe, it is only because it is still accessible,

    meaning still public.

    40

    But there is danger. Today, the Senegalese peddlers have disappeared

    from Times Square. Several reasons have contributed to making the site

    inhospitable for illegal street vending. First, as the buildings are

    progressively being renovated, the cheaper and older restaurants are

    gradually replaced with higher end chain stores such as Planet

    Hollywood. In 2001, the Riese Brothers closed their Roy Rogers and

    Pizza Hut restaurants, used by the vendors as a backstage. It is now

    occupied by MTV retail stores, not tolerant of the idling presence of

    peddlers. Also, an ABC studio appeared on the second floor of a building

    across the square, wherefrom the cult show "Good Morning America" isshot, using the now abandoned selling spot as a background off limit for

    vendors. Finally, in 2003, the NYPD raised the number of NYPD officers

    patrolling Times Square (Dewan 2003). It seems that they have also

    started to apply more systematically a 1992 State law that allows

    officers to charge peddlers with dealing counterfeit merchandise. This

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    offense is considered a felony and carries important consequences for

    the Senegalese immigrants who, if convicted, are barred from ever

    applying for US citizenship. All these measures progressively

    transformed the ecology of Times Square into a more controlled

    environment, a phenomenon similar to what Duneier has described inPenn Station for the homeless population (Duneier and Carter 1999).

    41

    As a result, it has become more and more difficult for the peddlers and

    other street level workers to divert the pedestrians from the dominant

    spectacle of Times Square. When the flow will be entirely controlled,

    Times Square won't be public anymore.

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