times square, nyc 2013 q4

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October 1 st - November 30 th ThanksGiving 2013 because a picture is still worth a thousand words... The advertising epicenter of the world! TIMES SQUARE, New York City

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Page 1: Times Square, NYC 2013 Q4

October 1st - November 30th

ThanksGiving 2013

because a picture is still worth a thousand words...

The advertising epicenter of the world!

TIMES SQUARE,New York City

Page 2: Times Square, NYC 2013 Q4

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NEUTRON MEDIA KIT Thanksgiving 2013

Neutron Media, Inc.Copyright © 2013

Phone 1-866-905-NTRNEmail [email protected]

Page 3: Times Square, NYC 2013 Q4

WelcomeCelebrate in Style - 87 Years & Counting!Neutron Media has an amazing opportunity for you to place your mes-sage in front of the largest consumer market during the busiest season of the year.

The Macy’s Thanksgiving Day Parade is just around the corner. This massive televised event is viewed by tens of millions of people of all ages worldwide and the CBS Screen is in the prime position to deliver your message.

Times Square, New York City, is truly where the World meets America. Don’t miss the chance to be part of the celebrations!

Check out our calendar of exciting events.

See you there!

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Page 4: Times Square, NYC 2013 Q4

Neutron Media Inc., in association with CBS, is making available a truly unique and amazing opportunity for advertisers to get their message to millions of consumers during the largest spending period of the year!

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Presenting ...North America’s # 1 advertising destination in the HEART of “Times Square Plaza”, on the CBS “Super Screen” at 42nd Street.

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SPECIFICATIONSThe CBS “Super Screen” is 26‘ x 20‘ for a total of 520 square feet of viewing space. The CBS screen is full motion and color.

Page 6: Times Square, NYC 2013 Q4

Times Square, where the World meets America.Perfect for your media message.

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Page 7: Times Square, NYC 2013 Q4

LOCATIONThe CBS “Super Screen” is strategically positioned at 42nd Street between 7th and 8th Avenue in the heart of Times Square Plaza, “The Gateway to New York”.

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Video FormatNot sure if your advertising content is the correct format for the super screen?

Want to take part in this amazing opportunity, but you don’t have any content ready?

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POST-PRODUCTION Neutron Media’s Creative and Content Management department will work with you to make sure your message is loud and proud and optimally displayed on the super screen.

Page 9: Times Square, NYC 2013 Q4

ClientsTestimonials from satisfied repeat clientel

OUTSTANDINGThe National Watermelon Promotion Board has had an

outstanding relationship with Neutron Media and their stewardship of the CBS Big Screen in the middle of Manhattan. For a smaller commodity Board like the NWPB, national television advertising is out of the question. The big board in the middle of the greatest city in the world is the next best thing and puts watermelon right where we want to be. Our growers and shippers love the coverage, and the retailers who sell their watermelons are even more pleased to see their names in front of millions of people throughout the day. Neutron helps us punch far above our weight in the on-going battle for eyeballs and ad space.

The National WatermelonPromotions Board

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Gordon Hunt, Director of Marketing and Communications

GREAT EXPOSURE The CBS screen gave us

great exposure to our cam-paigns to raise awareness of important heath conditions that affect millions of people – heart rhythm disorders. Given the high visibility of this screen, I went by to check out the ads for myself. In fact, I was able to see BOTH ads in one trip. The 15EveryHour was running right as I walked up, and I waited about 20 minutes or so and the AFib Feels Like ad came on. Very exciting to see them live! Even though I knew they were running, there is just something about standing there and seeing your ads come on the screen! I am confident that, through these ads, we reached millions of people with important information about their health.

Heart Rhythm Society

Director of Marketing and Communications

Page 10: Times Square, NYC 2013 Q4

Facts ... A few Times Square statistics (according to the Times Square B.I.D).

Over 450 million people pass through Times Square annually.

Over 57 million pass through the Port Authority bus terminal each year.

In excess of 100 million use the Times Square subway station annually.

In excess of 60,000 cars cross 42nd Street and 7th Avenue every day.

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This is the *** STAR STUDDED STAGE *** for your global brand. It delivers to a captive audience of New York’s business commuters, as well as visitors to this energetic city. 11

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ThanksgivingMake your presence felt as ALL EYES are transfixed on the CBS Spectacular, featuring images of some of the greatest memories in Thanksgiving history.

Programming will feature CBS broadcasts and moments in time from the sea of celebrities who have attended North America’s largest Thanksgiving Day Celebration.

The likes of Harpo Marx, Jackie Gleason, Bob Hope, Diana Ross, Sammy Davis Jr., Stevie Wonder, Tony Bennett, Barry Manilow, NSYNC, Shania Twain, Christina Aguilera and many others will be featured.

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Page 13: Times Square, NYC 2013 Q4

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Page 14: Times Square, NYC 2013 Q4

Calendar of Events(Just to name a few...)

OCTOBER

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The New YorkerFestivalOctober 4-6

New YorkComic Con

October 10-13

Open HouseNew York

October 12-13

Columbus Day Parade

October 14

40th Annual Village Halloween Parade October 31

New York Wine & Food FestivalOctober 17-20

CMJ Music Marathon & Film FestivalOctober 15-19

Page 15: Times Square, NYC 2013 Q4

Autumn 2013

NOVEMBER

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87th Macy’s Thanksgiving Day ParadeNovember 28

Nutcracker Ballet at Lincoln Center

Nov 29 - Jan 4

Vetrans Day ParadeNovember 11

Radio City ChristmasSpectacularNov 8 - Dec 30

New York Comedy Festival

November 9-13

The ING New York City MarathonNovember 3

NBA Home OpenerNY Knicks vs Miami Heat November 2

Page 16: Times Square, NYC 2013 Q4

Advertising Package

Show Length

Minimum Daily Length

of Airing

Number of Spots per Hour

Total Number of :30 Second Spots

Package PriceUSD NET

SINGLE PACKAGE

:30 seconds per hour

61 days 18 hours per day

1 x :30 seconds

per hour in total

1,098 x :30 second spots

OR2,196 x :15

second spots

$ 99,900.00 USD NET

because a picture is still worth a thousand words...

Phone 1-866-905-NTRNEmail [email protected]

Rate Card Oct.1 2013 - Nov. 30 2013