Videnda Distribution Ltd – Sean HolohanTIF Telecoms Technology Industry Group November 2008

•Communication & Collaboration Solutions

•High Definition Video Conferencing

•Telepresence Systems

•Visualizers / Wireless Microphones

•VoIP / DECT / Wifi

•IP Surveillance

•Networking

Social / Cultural Shifts Lifestyle Choices Instant

Communications

Virtual and Remote Workers Environmental Agenda

The Changing Business Landscape

Organizational Challenges Global Economy Regulatory Requirements Stakeholder

Expectations Retaining Top

Talent

Technology Enablers IP Network Convergence Unified Communications

Platforms Ease of Connecting in

Real Time Presence and Mobility

Range of events builds demand

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• Cisco, HP, Polycom

• Microsoft and IBM in Unified Collaboration

• Skype / Google

• Awareness

• Credibility

• IP networks

Telepresence & Technology

• Reduce emissions

• Promote alternatives to air and road travel

• Cut exceedingly high travel costs

• Save the planet!

Green Movement

• High economic uncertainty

• Drives operational efficiency

• Search for cost savings

Economy Globalisation

• Dispersed employees

• Simple traffic congestion!

• Rise of outsourcing

• Strategic partnerships

• Mobile workforce

Could drive video adoption to unprecedented levels

Transforming Video Conferencing

Real-time,streamed, archived

Any Time

Individuals, teams,

thousands

Any Audience

Office, remote,mobile

PC, phone, personal /

group video system

Any Place Any Device

Characteristics of VC2

Traditional Video Conferencing

Challenging for user Easy & intuitive

Reasonable quality High Definition

Primarily room Room, desktop & mobile

Telecom-oriented IT integrated

Scheduling Calendaring & spontaneous

Limited scale Very large scale

Difficult to manage Common provisioning & management

Proprietary Open, standards-based

Market Trends—Transition to High Definition

• Why HD? – The first noticeable change to the television

format since color replaced black & white TV (1950s/60s).

– More natural colors, smoother motion, richer audio

– HD technology enables end users to accept video conferencing, therefore increasing adoption and utilization.

• Market impact– By 2009, the vast majority of video

conferencing systems shipped will be HD capable.

– However, many customers might not be ready to fully deploy HD.

• Achieve business metrics• Increase shareholder value• Maximize revenue/profitability• Reduce costs and CO2 footprintF

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• Develop closer integration• Build trust/rapport remotely• Increase partner satisfaction• Reduce partner attritionP

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• Clear communications• Better decision making• Improve work/life balance• Increase employee satisfaction• Reduce turnoverE

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• Improve productivity• Increase efficiency and productivity• Encourage innovation• Higher level of job performance• Competitive advantageW

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Benefits Throughout the Organization

Collaboration Market – Fixed and Mobile

$1,532$1,840

$2,334$2,108

$2,552$2,746 Voice

Video

$948

$1,331

$2,298

$1,776

$2,998

$3,917

($ Millions)

Source: Frost 4/08 and 6/07

20072007 20082008 20092009 20102010 2011201120062006

• Going Green with Polycom– Industry’s First Green Services

Offering– Helps Organizations Plan and

Optimize Video Networks as a Means to Reduce Carbon Emissions

– Comprehensive Methodology• Benchmarking and Best Practice• Green Assessment and

Implementation• Tracking and Measurement

Green Services Announcement

Example of Polycom Solutions

HDXPersonal and Group

Experience

TPX Telepresence Experience

RPXImmersive Experience

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Physical Environment

• High-quality, low-latency, broad-based deployments • Scalable Video Coding• Dedicated networks not required• Vidyo portal and router