three q recruitment all ireland marketing awards presentation
DESCRIPTION
Three Q Recruitment's marketing presentation for the All Ireland Marketing Awards (Small Business Category). Some slides have been edited/removed due to the sensitive nature of the information on themTRANSCRIPT
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From Invisible to Visible and Valued:
Three Q Recruitment’s Marketing Story So Far...
Niall Cullen and Cora BarnesWednesday, March 30th, 2011
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“Marketing for Professional Services”
In The Beginning:• Machine Gun Marketing•More invested year-on-year on training than marketing
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Targeted
Planned
Tailored
Niche
Marketing Strategy
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Mission Statement
“To become a one-stop-shop for clients who operate in our sectors and are looking for a high quality service
whether they require temporary staff relief or permanent placements”
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Marketing Activities
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Social Media
Social Media Revolution
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Most frequently updated. Profile and two pages – Medical and Catering. Targeting staff and candidates
Used by consultants and management for networking and headhunting. Particularly useful for specialised roles1-2 articles per month. Industry commentary and company news
New YouTube video each quarter. Targeting staff and candidates. Both videos and slide shows posted.
Automatically updated by YouRecruit. Used for advertising jobs only. Can be connected to Linkedin
Social Media
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Results
In 2010, a client of ours was looking for a Group Operations Manager for a Hotel Chain:
6 Candidates Identified2 Shortlisted for Client InterviewPossible revenue of €10k
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TailoredPPC Advertising
• Seasonal adjustments targeting both:– Candidates– Clients
• Google Ads:–Three Q Medical – Year round–Three Q Catering – April – October
• Daily Budgets
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VisitsBounce
Rate
Avg. Time
on Site
% of New Visits
Direct Traffic
%Search
Engines %Reffering
Site %
Best Reffering
Site
Most used keyword
(after company
name)
June 2010 589 30.73% 04:07 73.85% 32.43% 28.86% 38.71% jobs.ie n/a
February 2011 1058 48.11% 04:30 80.91% 10.68% 61.91% 27.41%
Google Ads
Medical Jobs
Results
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Direct Marketing,Referrals &
Word of Mouth
“Stories”
Nearly a quarter of our Temp Staff found us through referrals
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DirectMarketing
• Targeted by:– Location– Sector– Company type
• Tailored mail-out campaign each quarter
• BD call follow ups• Niche brochures for each division and
consultant
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13
Word of Mouth amongst the Nursing Home Sector has resulted in clusters of clients in the same areas
Open Nursing Home Roles by Location – Feb 2011
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Results
11%
8%14%
12%
17% 38%
Golden Pages
BD Calls
Referral
Networking/Events
Other
Current Clients 2010 – How They Found Us
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Three Q’s Marketing Going Forward
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Coming to a Social Network Near You
Three Q Viral Marketing Campaign
MAY 2011
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Thank You for ListeningWe are happy to answer any
of your questions