Making the worlda more beautiful place,one photo at a time

Partner Pack 2016© Connector.ie 2016

In 2015, Connector launched The Snapys with a mission to make the world a more beautiful place one photo at the time. We created a unique engagement platform powered by the global Instagram community with a series of real world events including an amazing awards show.

The Snapys had massive success helping Huawei Ireland to achieve over 13,500 photo entries and reach 92% of the Irish Instagram community!

For 2016, The Snapys will be even bigger and better! Do you want to get involved in what promises to be another amazing Instagram awards campaign with the WOW factor?

Join us and support local talent, bond with the Instagram community, make influential friends and generate tons of user-generated content!

13,500+ photo entries

200 20

500+ happy people at

the events:)

Coverage in

70+media outlets

& blogs

€15,000in prizes

including a trip to

China

80,000+

shortlisted & winners

website page views interactions420,000+

We had over

A launch event and & an awards

show

the snapys

The Huawei P8/ Huawei Snapys

launch party gained exposure in over 50 media

outlets

For the awards, we had over 700 people trying to get on the

guest list

Approximately, 100 of the top Irish

instagrammers attended the

awards

Leading local & global brands also

supported the event such as Huawei,

RTE, HP, Failte Ireland, Just-Eat.ie &

Permanent TSB

The event was supported by the Minister of Skills,

Research & Innovation

242 Instagram postsfrom web influencers on the awards night generated

370,160 potential impressions

A full event feature was broadcast on Irish TV going out to 900,000 Irish homes, 13m UK

homes & to over 140 countries around the world via Sky

event & press results

the snapys instagram demographic

14%13-17

37%18-24

29%25-34

13%35-44

5%45-54

2%55+

5.6%44,000

15.3%120,000

11%86,000

4.7%37,000 1.8%

14,000 1%8,000

8.3%65,000

21.7%170,000

17.9%140,000

7.9%62,000

3.2%25,000

1.5%12,000

users by genderand age range

male female

13%are parents

39%are singlepeople

18%are frequenttravelers

of Irish Instagram usersuse the app everyday

46%

782,400 TOTAL IRISH USERS

Ireland was thefirst country to host

an Instagram CommunityAwards engaging

over 400,000 people

Galway is the selfiecapital of Ireland

The Cliffs of Moherare Ireland’s mostphotographed landmark

FOOD#YOURBRAND

ARTS & CULTURE#YOURBRAND

BEAUTY#YOURBRAND

SELFIE#YOURBRAND

ABSTRACT#YOURBRAND

STREETS#YOURBRAND

FASHION#YOURBRAND

SPORT & LEISURE#YOURBRAND

COFFEE#YOURBRAND

MUSIC &ENTERTAINMENT#YOURBRAND

award categories

Sponsorship of The Snapy Awards is strictly limited to one sponsor per category therefore we advise you to confirm as early as possible, as demand for individual categories are high.

IRELAND#YOURBRAND

INSTAGRAM VIDEO#YOURBRAND

TRAVEL#YOURBRAND

NIGHT TIMEPHOTOS#YOURBRAND

NO FILTER#YOURBRAND

INSTAGRAMMER OF THE YEAR

CHILDREN#YOURBRAND

PEOPLE#YOURBRAND

HUMOUR#YOURBRAND

ANIMALS#YOURBRAND

B&W#YOURBRAND

award categories

how to enter

CATEGORY#yourbrand

THE SNAPYS CATEGORIES

Search photos by @username

Created by Connector Ⓒ 2016 Connector.ie

Terms & Conditions Privacy Policy

TRAVEL#yourbrand

CATEGORY#yourbrand

CATEGORY#yourbrand

@ivanadriel 120 votes

@ivanadrielGO BACK

VOTE FOR THIS PICTURE

Search your photos

@ivanadriel 120 votes

@ivanadrielGO BACK

VOTE FOR THIS PICTURE

Search your photos

SUPPORT OUR SPONSORS!

Like and follow our sponsors!

LIKE FOLLOW FOLLOW

People post photos on Instagram identifying the categories with the respective hashtag + #thesnapys.

i.e #yourbrand + #thesnapys

The photos are published on TheSnapys.com

Sponsor logo

Vote for your favorite photos and share them!

Spread the love! After voting people are invited to like and

follow the profiles of our sponsors.

120 votes@ivanadriel...

VOTE

SHARE SHARE

120 votes@ivanadriel...

VOTE

SHARE SHARE

Enjoy all these photos of travel and enteras many as you like for your chance to win!

#YOURBRANDCATEGORIES

Search photos by @username

IRELANDSPONSORED BY YOUR BRAND

SHARE SHARE

YOURBRAND

Sponsor logo& banner

connector support

We set the scene for your success - Connector helps you to get started,

or enhance your presence in the social media arena.

This entails setting up your accounts, branding each channel, and setting up follow links on your

website so you can grow your list of followers.

The team at The Snapys has created digital assets that can

help you promote the awards and maximise the impact of yourparticipation. We created a

banner sets according to IAB's Ad Unit Guidelines.

The Snapys team provides you with a full content calendar

branded with your logo ready to publish on your social media and

promote your category.

instagram account

banner ads social mediacontent

special guests & judges 2015

the events

Ireland’s Biggest Instagram Photo Gallery

In 2015, we ran three events for the Snapys from a launch party to the awards night to a private event for the 20 winners!

Launch Night @ Royal Hibernian Club - 150 guests

Awards Night @ Dublin City Hall - 350 guests

Academy Night @ Guinness Storehouse - 20 winners

In 2016, we are reviewing possible venues to ensure that the series of events are even bigger and better than 2015!

the events2015 sponsors & partners

sponsorship overview

New for category sponsors in 2016

Personalised Hashtag

• Follow gate to boost followers• Lower tiered pricing with 3 options• More bigger branding opportunities on website• Double number of Instagram users in Ireland• All technology rebuilt for improved speedand sharing• Virtual Gallery App & Headset

• Brands can now use your own hashtag asentry mechanism• #huaweisnapys used 23,000 times, 10,000 times after the awards finished!• We help you boost current campaigns and create new habitual behaviour• We will also help you grow your Instagram account

#

sponsorship

• Sponsor an awards category which best matches your brand

• Select a brand hashtag as entry method for your category

• All voters are prompted to follow the sponsor social media accounts

when voting

• Large branded website header banner on all your category pages

• Your logo will be included on all official awards videos and content

• Content calendar prepared to promote your category / brand

• Networking opportunity at the sponsors breakfast

• Opportunity to contribute prize and to Goodie Bag

• 5 free tickets to the awards night

• Your brand called out by host during the welcome and closing speeches

• Logo included on any printed material used

• Weekly performance report (Entries / Likes / Votes)

• Detailed campaign report at the end of the awards

Everything included within Bronze Sponsors plus:

• Brand activation opportunity on the awards night

• Your company logo will be on all emails and press releases associated

with the awards

• Your logo will be included in the interactive Instagram wall at the event

12 social media posts related to your sponsorship sent out on The Snapys

& Connector 20,000 on Instagram and Twitter

• 3 blog posts during the campaign

• Announcement of winners in press releases to relevant media

• A representative from your business will be invited to the photo call

announcing the awards and included in the official press release

bronze sponsors silver sponsors

Pricing on request Pricing on request

awards night

virtual reality gallery

huawei snapys academy

photo gallery

sponsorship

Everything included within Bronze and Silver Sponsors plus:

Special Extra! Your Snapys Journeys Campaign - The #SnapysJourneys is the perfect opportunity to promote your brand and to connect with specialist communities and online influencers.We partner with our network of Instagram influencers to launch a new competition such as “Photograph the beauty of food.” Competition is activated via The Snapys social media, Influencers, PR and Digital Ads. At the end of the second week of the competition, a panel of judges pick the best photos. It goes to public voting and the winner gets a prize from your brand and is automatically shortlisted for The Snapys in your category.

Advantages

• Access to hundreds of beautiful photo entries associated with your brands and licensed for usage on your social channels• Approximately 100,000 interactions using your brand hashtag• A branded version of The Snapys virtual reality gallery mobile app and VR branded headset • Increase in the number of followers and engagement on your social channels• Access to the top Instagram influencers in your sector• Winner is then announced and introduced to the brand as a possible ambassador

The winner gets 2 guest passes for the Huawei Snapys Awards 2016 and invited to join The Snapys Academy to help boost their photography career.

gold sponsors

Pricing on request

5,691 photo entries

352,842likes

54.92% fanbase growth

during the campaign

visit dublin | #ireland

Total followers count

13,59354.92%

Followerschange

+6,313

Max followerschange

1,947Oct 01

Avg. followerschange pe month

+1,578.25

3,054photo entries

196,983likes

39%fanbase growth

during the campaign

just-eat | #food

Total followers count

1,97439.31%

1,335photo entries

83,437likes

hp | #selfie

Ciara Brennan HP

We were delighted to sponsor The Snapys event as it was a great opportunity to get more involved with the Irish Instagram community. Our HP Social Media Snapshots App is designed to help you create beautiful prints from your social photos (Instagram, Facebook, Flickr), and so The Snapys provided us with a unique avenue to help promote the App in Ireland.

We took our printers to the awards night so that guests could print photos from their smartphones and it worked out brilliantly; we really enjoyed meeting folks that are so passionate about Instagram and photography. Overall a great success thanks to Conor and the team, it was a pleasure for us to be involved.”

why partner with the snapys?

Reach a large global audience. With our traditional media partners and integrated social media campaign, we will deliver a large audience at home and abroad.

Tell your story. Your brand's story will be surrounded by other beautiful content in a creative and inspiring environment, both online and offline.

Support local talent. This is a unique opportunity for your brand to support the best local photos and create an amazing interactive photo gallery.

Make influential friends. Connect with local and global Instagram influencers, storytellers, creatives and other progressive brands.

Come on a journey. Join us on an international journey where we make the world a more beautiful place, one photo at a time.

ACADEMY

THE SNAPYS

The Snapys Academy aims to provide exclusive opportunities for the winners of The Snapys! We want to offer our winners chances to network with brands, gain experience, learn how to grow their online fan-base, attend photography meet-ups and so much more!

Our events offer great networking opportunities to meet our Instagrammers, sponsors, judges and media professionals.

The Snapys Academy is a series of activities to help talented up and coming photographers achieve their potential in photography. These are prizes that money can't buy created just for the winners of The Snapys!

We encourage all our sponsors to provide a unique photographic experience for their category winner.

the snapys academy

Since 2008, Connector has organised 30+ events for the Irish creative community, always with a digital flavour. We have had opinion leadering guest speakers from organisations including UPC, Facebook, Today FM, Daft, Microsoft, Irish Rugby, Electric Picnic, Muzu.tv, Bebo & many more. Event sponsors include Huawei, RTE, Failte Ireland, Canon, Just-Eat.ie, Heineken, Bulmers, Peroni, Corona & many more.

Connector and sister brand SocialMedia.ie have over 30,000 social media connections in the Irish market.

connector profile

Conor Lynch The Snapys conor@thesnapys.com +353 1 906 0006

Connector Studio18 Eustace Street, Temple Bar, Dublin 2,Ireland

© Connector.ie 2016

contact us