this year we are doing things a little differently… · 2016. 1. 11. · important to participate...
TRANSCRIPT
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This year we are doing things a little differently…
We hope that you will listen to this webinar in your own time, at your desk, or with colleagues and then join us on July 22 at noon with all your questions and ideas.
You can register for the Q&A at: www.aohc.org/chww2015-webinar
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Mary MacNutt - [email protected]
Sofia Ramirez - [email protected]
Angie Anselmo - [email protected]
Anjum Sultana - Anjum.Sultana @aohc.org
Jesse Dhaliwal - [email protected]
Jacquie Maund – [email protected]
Anna Piszczkiewicz - [email protected]
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1. The basics and the context: Why it is really important to participate and do things differently
2. Our CHWW story: how centres are improving community vitality and people’s sense of belonging
3. CHWW in a box: Key messages, objectives, materials, how-to’s, organizing tips
4. Lead-up communications and major events
5. Ideas for events – successful past events
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• Who: AOHC member centres
• What: Special events designed to raise awareness on issues that are important to us
• Where: in over a hundred communities wherever AOHC members are located
• How: AOHC providing support to member centres working at the local level. We create tools and templates that can be customized at the local level
• When: Monday, October 19 – Sunday 25
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CHWW efforts this week are part of larger communication efforts to address the urgent need for:
• Annual operating increases
• Improved compensation to ensure recruitment and retention
• Investments in IM/IT
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• Communicating our case with decision makers and opinion leaders to demonstrate our impact
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In our communications it’s in our best interest to target opinion leaders:
– Media
– Municipal and regional councillors
– Community leaders
– Business leaders
– Experts on health and wellbeing
– MPPs from all political parties
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“Our future depends on raising awareness about our positive impact. So this year during Community Health and Wellbeing Week it’s vital AOHC member centres connect and communicate with decision makers and opinion leaders. - AOHC Chair Cheryl Prescod
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Our story for Community Health and Wellbeing Week
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• A sense of belonging appears to be a basic human need –as basic as food and shelter. In fact, social support may be one of the critical elements distinguishing those who remain healthy from those who become ill. (Dr. Kenneth Pelletier, Stanford Center for Research and Disease Prevention)
• People who are socially isolated die at rates two to five times higher than those with good social ties.
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“Vital communities are characterized by strong, active and inclusive relationships between residents and private sector, public sector and civil society organizations that work to foster individual and collective wellbeing. Vital communities are those that are able to cultivate and marshal these relationships in order to create, adapt and thrive in the changing world.”
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“The connected feeling is always happening at the centre. When I first walked through the doors, I felt like I was coming home.” - Germaine Dean, a client at Centre de Santé Communautaire de l’Estrie
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In dozens of communities across the province connect with decision makers and opinion leaders communicating: • Members’ impact increasing
community vitality and people’s sense of belonging
• How this approach improves health outcomes
• The urgency of this work continuing
• The positive impact if it is scaled up across the province
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• “Research shows if you’re someone who feels you belong to a community, you’re more likely to be healthy.
• CHCs, AHACs, NPLCs and CFHTS create that sense of belonging and this makes a big difference for those people most at risk of poor health.”
• That’s why it’s in Ontario’s best interest for their work to continue and grow.”
• Invite decision makers and opinion leaders to the launch of a new program or service that advances community vitality/belonging
• Organize a forum on community vitality/belonging and invite them to speak/cover the event
• Organize a competition and ask decision makers and opinion leaders to speak at the awards ceremony
• Organize an awards ceremony
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Canadian Prime Minister Paul Martin remarked on the Ottawa Community Wellbeing Report, Bridging the Gap in 2014
The Youth Advisory Committee of the Anne Johnston Health Station hosted an event called, “GET ENGAGED: Is voting enough?”
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• MPPs spend Friday in their constituencies.
• Consider this day as “CHWW”prime time.
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• Treat media contacts like VIPs
– Start early
– Build relationships
• Templates
– News advisory to invite them
– Backgrounder
– Talking points
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Remember to tweet and keep the conversation going
Hashtag: #CHWW2015
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On August 20th watch for….
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Sample media advisory
Talking points that link CHWW message to broader campaign
Backgrounders on belonging research
Links to resources about CIW and Model of Health and Wellbeing
Web banners
Artwork
Brand guidelines
Posters
Speeches that can be adapted
Twitter sample messages
Organizing tips
Event ideas
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communityhealthandwellbeing.org/new-event
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A general poster template for events
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Community Health and Wellbeing Week
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Later this year we’ll rollout good news stories about centres’:
• Impact preventing illness and chronic disease
• Effectiveness serving people with addictions and mental health issues
• Impact serving priority populations: low-income, seniors, youth
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Join us online on July 22 from 12-1 p.m. for a Q&A session. Register at: www.aohc.org/chww2015-webinar
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