This program was made possible in part with support from Basser Center for BRCA.

2

Dear Sharsheret Pink Shabbat Coordinator, Thank you so much for facilitating a Sharsheret Teal and/or Pink Shabbat

® in your community. To help

promote your important program, this Tool Kit includes:

a press release that can be personalized sample Facebook, Instagram, and Twitter posts an announcement for your synagogue bulletin templates to create program flyers infographics for use on social media or in emails to congregants and more.

This Tool Kit includes a great deal of information. Feel free to pick and choose what works for your community.

All of these individual files are available for download at www.sharsheret.org/toolkit2017.

If you have not yet confirmed a date with us, please contact me as soon as possible, so we can send you free educational resources and giveaways and include information about your program on our website. Finally, if we can be of further assistance in helping you plan or promote your program, please don’t hesitate to be in touch. Best,

Sarah Eagle seagle@sharsheret.org

3

Table of Contents

Pink Shabbat Overview Page 4

Registration Information Page 6

Pink Challah FAQs Page 7

Logos Page 8

Sample Social Media Text Page 9

Promographics Page 10

Flyer Templates Page 11

Marketing Through Sharsheret Page 12

Marketing Through Bulletin Page 13

Educational Content for Bulletin Page 14

Press Release Page 15

Teleflora Opportunity Page 16

Sharsheret Overview Page 17

Contact Information Page 19

4

Sharsheret Pink Shabbat Overview

The Sharsheret Pink Shabbat®

Program is a national education, awareness, and empowerment

initiative taking place in hundreds of congregations across the country. The primary goal is to educate

communities about:

the increased risk of hereditary breast cancer among Ashkenazi Jews.

the fact that breast cancer is not a Jewish woman’s issue – it’s a Jewish community issue.

how to better support those facing a diagnosis.

Sharsheret’s free services and resources.

The Sharsheret Pink Shabbat program is completely customizable and we will work with you to

develop the best program possible for your community! To get you started, below are some ideas that

other congregations have used in the past. Feel free to use any combination of them or come up with

your own ideas.

Remarks from the Bimah

Sharsheret educational resources on display or distributed

Survivor address to the community

Panel of experts

Pink Challah bake

Friday night dinner or Oneg

Saturday Pink Kiddush or luncheon

Survivor Salon

Saturday night Havdalah program

Sunday morning healthy living activity

Pink-tie attire

5

Sharsheret Pink Shabbat Overview

Sharsheret staff members are here to help you plan and promote your program. Please keep the

following things in mind.

1. Send us a description of your event so we can promote your event on our website. See page 12

for more information.

2. Order free educational resources to display and give aways to distribute from Sharsheret. Let us

know how many people you expect and where to send the resources. Contact Sarah Eagle at

seagle@sharsheret.org.

3. Encourage your congregants to electronically sign in with Sharsheret. Congregants can sign in

before or after the program. See page 6 for more information.

4. There is no fundraising requirement to participate in this nationwide initiative. However, some

congregations seek community sponsors for this program and donate excess funds to Sharsheret.

5. Remember that Sharsheret can support you from start to finish. Let us know if you would like our

assistance.

6

Pink Shabbat Registration

Encourage your congregants to electronically sign in with Sharsheret.

This quick and simple connection will allow community members to:

learn more about this important topic.

privately request support from Sharsheret.

get involved with Sharsheret’s mission.

Each person who signs in is entered in a drawing to win a catered Shabbat meal for ten!

Congregants can sign in before or after the program at the following address:

www.sharsheret.org/sharsheretsignin.

Below is simple text for you to share via email or social media to encourage members to do so.

Dear Friend,

On date, synagogue name is hosting a Sharsheret Pink Shabbat to educate our community about

breast and ovarian cancer, how it impacts the Jewish community, and how to be proactive about our

health.

We encourage you to not only join us for this program, but to take a moment to follow this link and

electronically sign in with Sharsheret.

Doing so will allow you to learn more about this important topic and this wonderful organization.

Signing in will also enter you in a drawing to win a catered Shabbat meal for ten!

Appropriate Person Signature

7

Pink Challah Bake FAQs

Q: Why should we consider adding a Pink Challah Bake to our program?

A: A Pink Challah Bake can be used as an opportunity to educate the community on issues that are

often not discussed from the bimah. It is a great way to speak to women and even teens about

health empowerment. And it’s fun!

Q: When should we schedule a Pink Challah Bake?

A: It’s best to schedule any program when it works best for your community, but many synagogues

choose a Wednesday or Thursday evening, so the challah will be fresh for Shabbat.

Q: How do I get pink challah dough?

A: Some synagogues are lucky enough to have a congregant who can make the dough. Most have a

local bakery provide it. Either way, the dough is made before the event. FYI: the dough can be

colored with beet juice or food coloring.

Q: Do we need a kitchen to make this happen?

A: No. The prepared dough is braided by participants and rises for the second time during the

educational component of the program. It is ready to bake (or freeze) when participants arrive

home. Baking time varies by oven, but is usually 20-25 minutes at 350o.

Q: Is there anything special that should be done with the finished challah?

A: Yes! Encourage participants to invite guests for a Shabbat meal, and when their guests ask why

the challah is pink, the host can begin to spread awareness! Alternatively, the challah can be

served at the synagogue Oneg or Kiddush.

Q: How do we get started?

A: Reach out to Sharsheret to receive a shopping list, giveaways, advice, and more.

8

Sharsheret Pink and Teal Shabbat Logos

The following logos can be used on any promotional materials for your programs. As with all parts of this Tool Kit, the logos can be downloaded at www.sharsheret.org/toolkit2017.

9

Sample Posts for Social Media

Use the suggested text below to post on the social media platforms used by your synagogue.

Note that any pink text is meant for you to customize. You should link to a flyer, webpage or email

for access to additional information. Please use the hashtags: #Sharsheret #BreastCancer or

#SharsheretPinkShabbat2017 and your synagogue’s hashtag too!

Synagogue name is hosting a Sharsheret Pink Shabbat on date. Click here to learn more.

Did you know that 1/40 Jews has a BRCA gene mutation? Come find out more on date at synagogue

name’s Sharsheret Pink Shabbat.

Learn what’s Jewish about breast cancer at synagogue name’s Sharsheret Pink Shabbat on date.

#Sharsheret

Breast cancer affects not just women, but their families, friends, and the entire community. Learn why

on date. #SharsheretPinkShabbat2017 #BreastCancer

Do you know your family history? It could save YOUR life! Learn how at synagogue name’s

Sharsheret Pink Shabbat on date. #Sharsheret #BreastCancer #SharsheretPinkShabbat2017

Know someone facing #BreastCancer or #OvarianCancer? Learn simple ways to best support her at

synagogue name’s Sharsheret Pink Shabbat on date. #Sharsheret #SharsheretPinkShabbat2017

Join us at synagogue name’s Pink Challah Bake and learn why your challah should be pink this week!

date. #Sharsheret #BreastCancer

10

Promotional Graphics

The following educational promographics are available for you to print in Shabbat bulletins or use on social media. They can be used in conjunction with the social media text on the previous page or by themselves. As with all the items in this Tool Kit, they can be downloaded at www.sharsheret.org/toolkit2017.

11

Program Flyer Templates

These templates can be used to create a customized flyer for your community’s program(s). If you prefer to create your own flyer, please be sure to include the footer on the bottom right. If you need help creating a flyer, Sharsheret can assist you. These templates can be downloaded at www.sharsheret.org/toolkit2017.

12

List Your Program on Our Website

Please send us a brief description of your Sharsheret Pink Shabbat program, as well as any flyers you

have created, and we will list your event on the Sharsheret website. Below is sample text to get you

started. Words in pink should be customized. Feel free to add information as appropriate. All

information should be sent to Sarah Eagle at seagle@sharsheret.org.

DATE SYNAGOGUE ADDRESS CITY, STATE Join synagogue name for a Sharsheret Teal/Pink Shabbat. Learn about breast and ovarian cancer and the impact on the Jewish community. For more information, contact contact information. DATE SYNAGOGUE ADDRESS CITY, STATE Join the synagogue name for a Sharsheret Pink Shabbat. At Shabbat morning services hear a breast cancer survivor share her story and learn more about Sharsheret, and reducing your personal risk. Everyone is invited to wear pink! For more information, please contact contact information. DATE SYNAGOGUE ADDRESS CITY, STATE Synagogue name is hosting a Sharsheret Pink Shabbat on date. Join us for Kabbalat Shabbat followed by a congregational Shabbat dinner. For more information or to register for the dinner please contact contact information.

13

Event Promotion Text for Synagogue Bulletins

Customize the paragraph below to include a program promotion in the synagogue bulletin and in the

calendar section of local papers. Note that any text in pink is meant to be customized.

Join us next week for our Sharsheret Teal/Pink Shabbat! Help us raise awareness about breast and

ovarian cancer within the Jewish community. Learn about the increased risk among Ashkenazi Jews,

how to determine your risk, be proactive about your health, and how we can support community

members facing difficult circumstances. We hope you can join us for insert programming information

here. For further questions or sponsorship information, please contact name and contact info. We look

forward to you joining us next week!

14

Educational Content for Synagogue Bulletins

In addition to program promotion, this is the perfect time to include educational content in your weekly

or monthly congregational bulletin. Below is a brief introduction to the topic. Remember, to order

Sharsheret’s free educational resources to have displayed in your building.

Breast and ovarian cancers, once viewed as secular health concerns, are increasingly recognized as

heightened health issues for Jewish women and families. 1 in 40 Jews of Ashkenazi descent carries

a BRCA (breast cancer) gene mutation, compared to 1 in 400 in the general population, making

Jewish families 10x more susceptible to hereditary breast and ovarian cancer. Furthermore, 1 in 8

women will be diagnosed with breast cancer during her lifetime, and more than 13,000 women under

40 are diagnosed annually.

This fall, take the necessary steps to protect your health before a diagnosis, or to detect cancer in the

early stages when it is easier to treat:

• Learn your family cancer history. You can find a helpful tool for this purpose on the

Sharsheret website by searching ‘family tree.’

• Create a personalized screening plan with your doctor.

• Attend the community’s Sharsheret Pink Shabbat® and other awareness events to learn

more regarding being proactive about your health.

• Contact Sharsheret with questions or for support: (866) 474-2774 or info@sharsheret.org.

For more information, visit www.sharsheret.org.

15

Press Release for Local Newspapers

FOR IMMEDIATE RELEASE

Contact: Jordana Altman, Marketing and Communications Coordinator

866-474-2774

jaltman@sharsheret.org

Sharsheret Pink Shabbat® Program Spreads Breast Cancer Awareness

Throughout Congregations And Jewish Organizations Across The Country

Teaneck, NJ (Include date, 2017) - Sharsheret, the only national not-for-profit organization dedicated to addressing the needs of Jewish women and families, of all backgrounds, facing breast and ovarian cancer, is excited to announce its 2017 Sharsheret Pink Shabbat

® initiative. Sharsheret Pink Shabbat

is an education, awareness, and empowerment program taking place in congregations and Jewish organizations across the country.

The

program is designed to educate women and men about the increased risk of hereditary breast

cancer among Jewish families, the impact of breast cancer on the Jewish community, and Sharsheret’s breast cancer programs for Jewish women and families. Through local events, participants are empowered to take action, share information and resources, and support others.

“Sharsheret Pink Shabbat is a wonderful opportunity to educate communities about the increased risk of hereditary breast cancer among Jewish families and add a meaningful dimension to the Shabbat experience,” said Sharsheret Executive Director, Elana Silber. “This national outreach initiative will educate thousands and ultimately save lives. We are so thankful to the hundreds of organizations and individuals each year who get involved to help us raise breast and ovarian cancer awareness.”

Synagogue name is hosting a Sharsheret Teal/Pink Shabbat on date. The program will include ________. For more information, please contact ___________________.

For more information and to bring a Sharsheret Teal/Pink Shabbat program to your community, please contact Sharsheret at seagle@sharsheret.org.

16

Unique Support Opportunity

Sharsheret has partnered with Teleflora to bring you a beautiful opportunity to enhance your Shabbat

table or even the bimah during your Sharsheret Pink Shabbat while supporting Sharsheret. You’ll

receive 10% off your order and Sharsheret will receive 15% of the proceeds.

Visit www.teleflora.com/sharsheret to order.

17

More About Sharsheret

Sharsheret, Hebrew for chain, is the only national organization supporting Jewish women and

families, of all backgrounds, facing breast and ovarian cancer—those who are diagnosed and those at

high risk. Sharsheret is accredited by the Better Business Bureau and has earned a 4-star rating from

Charity Navigator for sound fiscal management and commitment to accountability and transparency.

To date, we serve more than 70,000 women, families, health care professionals, community leaders,

and students from all 50 states. All Sharsheret programs serve all women and men.

As a member of the Federal Advisory Committee on Breast Cancer in Young Women, Sharsheret

shapes messaging and programs at the national level. Recognizing Sharsheret as the model for

culturally-relevant breast cancer support, the federal Centers for Disease Control and Prevention has

awarded the organization two multi-year grants to develop support programs. Additionally, Sharsheret

participates in psychosocial research studies and evaluations in partnership with federal agencies and

major cancer centers, including Georgetown Lombardi Cancer Center.

Sharsheret:

creates a safe community for women at every stage—before, during, and after diagnosis. We offer

tailored resources, information, and support to caregivers, family members, and friends of women

facing breast and ovarian cancer to guide them through the cancer journey.

services are free and can be easily accessed online and by phone, email, text, and livechat. All

services are individualized and provided one-to-one by skilled and trained professionals.

builds a strong community of “links in the chain” through education and outreach events for college

students, healthcare professionals, and community organizations.

Continued on the next page.

18

Our national programs include:

Support Programs

Peer Support Network, connecting women newly diagnosed or at high risk of developing breast

cancer one-on-one with others who share similar diagnoses and experiences

Embrace, supporting women living with advanced breast cancer

Genetics for Life®, addressing hereditary breast and ovarian cancer

Thriving Again®, providing individualized support, education, and survivorship plans for young

breast cancer survivors

Busy Box®, for parents with young children facing breast cancer

Best Face Forward®, addressing the cosmetic side effects of treatment

Family Focus®, providing resources and support for caregivers and family members

Ovarian Cancer Program, tailored resources and support for young women and families facing

ovarian cancer

Sharsheret Supports, developing local support groups and programs

Education and Outreach Programs

Health Care Symposia on issues unique to younger women facing breast cancer

Sharsheret on Campus, outreach and education for students on campus

Sharsheret Educational Resource Booklet Series, culturally-relevant publications for women and

their families and healthcare professionals

19

Let’s Get Started!

Nationally:

Sarah Eagle 866-474-2774 Outreach Program Coordinator seagle@sharsheret.org In Florida:

Briana Schwarz 954-416-0087 Florida Regional Director bschwarz@sharsheret.org In California:

Cindy Kamm 310-409-2330 California Outreach Coordinator ckamm@sharsheret.org All Sharsheret Supports Partners:

Melissa K. Rosen, MA 866-474-2774 Director of National Outreach mrosen@sharsheret.org