facebook marketing secrets - fan page marketing strategies

Facebook Marketing Secrets A Guide On How To Profit From Fan Pages By James & Joey Bridges

Facebook Marketing Secrets

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Table of Contents What This Guide Is All About ........................................................................................................ 3

About The Authors ......................................................................................................................... 3

The Model Of A Facebook Fan Page System ................................................................................. 4

Facebook‟s Marketing Secrets Call Transcript ............................................................................... 5

Discover The Power Of Fan Pages and Social Marketing To Send You New Customers 24/7/365

....................................................................................................................................................... 18


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What This Guide Is All About

My brother James and I wrote this guide to provide a model and a path for success when working

with Fan Pages on Facebook. In this guide we reveal the model for success with Fan Pages,

details on features that every business owner should take advantage of, and most importantly

how to profit from your social marketing efforts on Facebook as part of an overall marketing

strategy.

We hope that you enjoy this guide and take action on what you discover. This guide will not help

you if you take no action after reading it so we wish you the greatest level of success and hope to

hear from you soon!

To your success,

Joey Bridges

About The Authors

James and Joey Bridges both graduated cum laude from the University Of Southern California

Marshall School Of Business with an emphasis in Information Technology. After gradation they

both worked as consultants to Fortune 500 companies as IT consultants. While consulting both

enjoyed the challenges of being instructors at the USC School of Engineering in the Information

Technology Program where they taught for 6 years on a variety of subjects from Microsoft office

to website development.

After several years as consultants James and Joey pursued their passion for entrepreneurship and

founded a real estate company and then team where they sold over $100 million in real estate

sales in under 7 years with 85% of those sales coming directly from their Internet Marketing

efforts.

During their real estate business and currently they speak at local, regional, and national

conferences on Internet Marketing and social networking. Their online coaching, training, and

consulting business provide solutions and systems for businesses in a variety of industries.


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To join up with James and Joey find out what they are up to join them on Facebook at:

http://www.facebook.com/josephbridges

www.facebook.com/jamey.bridges

The Model Of A Facebook Fan Page System

In today‟s social networking environment and looking forward it is important to understand the

model for success in regards to Facebook Fan Pages. By no means in this guide are James and I

saying “You only need to do Fan Page and you will be rich”. That would be a disservice to you

to overpromise what a Fan Page can do. We believe that Fan Pages should be part of a complete

online marketing effort and most certainly a presence on Facebook.

The model below is what we will reference in future upcoming updates, the call, and how we

will help you with increasing your business.

In the model we have put the Fan page at the center as we recommend marketing your Fan Page

out to the sources on the outer part of the circle. When done correctly the Fan Page, the

environment, and your Fans will send traffic out to the sources in the outer part of the circle.

The training call that we included as part of this guide as well as the transcript goes into greater

detail on how to use Fan Pages successfully in your business.

Facebook Fan Page

Video Marketing

Facebok Events

Blog Traffic

Article Marketing

E-mail Communication

Facebook Ads

Social Networking

Updates

http://www.facebook.com/josephbridges

http://www.facebook.com/jamey.bridges


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Facebook’s Marketing Secrets Call Transcript

Joey Bridges: Hello everyone and welcome. I am Joey Bridges. I am joined by my brother

James Bridges. Today‟s topic is Facebook‟s Marketing Secrets. For those of

you who don‟t know James and me, going on seven years we have helped

literally thousands of small businesses, entrepreneurs, and real estate agents

improve their Internet marketing. In other words, it is turning a Web site or a

pay per click ad or now Facebook marketing into a system that actually

generates leads.

Today‟s particular topic of Facebook Marketing Secrets is one that is near and

dear to me and James. Some fan page marketing secrets are very, very new. It

is very cutting edge. It will continue to be that way. We are going to reveal

some secrets that will put you ahead of the curve, in other words, ahead of

your competition.

That is what we are going to be talking about today. It is something that we

have been studying for well over a year now. We are now able to start

revealing the secrets because we test everything before we bring it out.

James, I thought we would get into some Facebook marketing. Today‟s topic

is on the fan pages that we are going to talk about. Shall we get into this

James?

James Bridges: Yeah, let‟s dive in. I think that is probably one of the nicest parts about

Facebook is there is much more than one way to do marketing, to get leads, to

generate business. I think that is probably one of the most powerful. We are

just talking about one very cutting edge element of Facebook marketing which

are fan pages or fan page marketing.

It is very under utilized right now even though it has been within Facebook for

a little bit of time. There are still not a lot of people taking it to the max and

really getting some results out of it. There is Facebook advertising. There is

fan page marketing. There are a bunch of other things. We are just talking

about one in particular. I think that is the exciting part of how much

opportunity that is out there.

Joey: So James, let‟s me say very quickly what a fan page is not. It is not your

profile. This is not your profile. This is not a page within your profile. This is

not related to that. It is not even creating an event, although we will talk about

events we love on Facebook. This is not an application per se. This is not a

game or anything like that.

If you have been on calls before, you know our stance on games and goof off

stuff. We say, “Don‟t do it or you can, but don‟t count it as moneymaking


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activity.” It is not a game. It is not an application per se. And it is not your

profile. However, James and I firmly believe in everything, all our data and

testing, and our real life experience that it points to this is one of the best,

quickest, fastest way to start taking market share and really digging into the

ground, if you will.

With that said, James, what it is not, and by the way, James is our resident,

between the two of us, yes, we are twins, but James is our resident fan page

guru. That is what I call you, James. James, can you explain what the basics of

what a fan page is so we have everyone on the same page here.

James: I‟m glad you mentioned what it is not, because you are correct. It is not like an

element of your profile. It is two very different entities. In fact, you can

actually have a Facebook fan page. Facebook is changing all the time. You

can create a business fan page or a „fan‟ fan page or anything like that without

even having a profile account. That is one of the most powerful things.

At its fundamental level…

Joey: Hey, wait a minute. Back that up James. I am sorry to interrupt you, but back

that up. I don‟t think many people realize that statement that you just made

because some people tell us that they don‟t want to go through the – and we

believe everyone should have a profile – but go back to what you just said that

you don‟t have to have a – what was that?

James: You don‟t even have to have an individual user account, if you will, an

individual profile page to have a fan page. I think that is probably what is

throwing a lot of people for a loop. They say, “No, no, you do.”

Actually, technically, you don‟t. According to Facebook, you are well within

the guidelines to just have a fan page for your business.

Joey: Interesting.

James: Yeah, so it gives you a whole different type of opportunity. If you were to go

to Facebook today, you would see if you hadn‟t logged in at the bottom right

below sign up to create a page for a celebrity, band, or business. Instead of

signing up as an individual, they will actually encourage you right there below

sign up to just create a page for that.

It is a very, very powerful aspect. Fan pages are a different way to promote

yourself. That is the very short answer. It is a different way to promote

yourself. It gives you a different presence and we will get into the features and

functionality, but it gives you a different presence on there.


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If someone is not just searching on your name, and they were maybe

searching on the area that you service, or maybe they met you somewhere and

they just remembered that you helped with a specific expertise like high rise

condos, so if they are searching for that they could find your fan page because

that could encompass some of your expertise, some of what you do, and even

your area. Those are some of the most powerful things about it.

It gives you another way to be found in Facebook. That is going to become

more and more important especially with over 400 million people on

Facebook. It is going to be very important to have different ways to be found.

That is really one of the unique aspects that fan pages can bring.

Joey: For just a moment, James, let‟s discuss that for just a moment. I want to dive

in there. By the way, if this is your first training call with James and me, you

know that this is how it works. If you are not welcome to the world of what I

like to call The Twins, James says some stuff; I interrupt him. He says even

more stuff. We go back and dive in because there is some of what I like to

consider jewels that I want to make sure that everyone pays attention to.

James figures out so many different things, there is a lot within what he just

said. I want to go back to a couple things that you mentioned right there. You

can correct me if I‟m wrong here, but every business can have one of these

whether or not they have a profile. Correct?

James: Correct, absolutely.

Joey: And no matter what business you are in, real estate, lending, mom and pop

(and I mean that in the most complimentary way), small store, a business –

every single one of those businesses can have their own fan page and build a

presence around that and promote their business.

James: Correct. They have definitely expanded the concept to be much bigger than I

think a lot of people really realize. You can go into a category specifically for

a local business. Maybe you are a local automotive place or maybe you are a

local café or maybe you are a health and beauty salon. Maybe you are an artist

or a band and you don‟t have the ability to go across the country, then you

would go into that category so you can do that.

Maybe you are running for office. They even have a category specifically for

government officials. You have a lot of latitude. And of course, if you have a

product then you are right in there on that one. You can create a fan page

around your product. Maybe you released a DVD or maybe you have a new

banjo. You can release a brand or product with a fan page.


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Joey: James, I am very intrigued. Let‟s keep getting into the marketing fan page

system. There really is a lot of power behind all of this, I think maybe more

than people realize.

James, there are some basic, maybe not basic, but required or basically given

elements to a fan page that really are what you want to take it to. I think this is

where people think that this is easy.

Let me be very clear. It is easy to create a “click, click, oh, my fan page is

done.” Of course that is easy. Facebook does make it easy. To make it actually

work right, to make it actually produce results for you, to actually get fans for

you, which I am sure we are going to get into, is not as easy.

We want to get into that – that is what I‟m interested in James. What kind of

elements make up what you would say, James, is a winning fan page system,

if you will? I know we don‟t have time to talk about all the pieces, but do you

have some required ones or some basic things that you believe we should all

look for so to speak?

James: Whether you are the uninitiated or just getting started with fan pages, I think it

is important to realize that they have a few parts to them, mainly because they

are different than a profile. Because you are in the same environment, I have

found that people are sometimes confused with what the fan page is all about.

It is not just one page. I think that is probably the biggest misnomer. I say that

there are elements to a fan page.

In Facebook‟s terminology, they have different tabs. First and foremost is an

aspect that everyone is going to be familiar with which is your wall. This is a

great place where fans can interact. You can post things. You can share

photos, videos, links, etc. It is very kind of wide open. You can see the

conversations that are going on. It is just posting to the wall.

It is a very fun thing and it is just like you would be used to in the wall of your

own profile. That is one of the fundamentals right there. There second tab that

they are going to give you by default is your Info tab. The nice part about this

is, especially as a local business, it doesn‟t matter if you are a local real estate

professional or a local business. Right there you can put your fundamental

information.

I think this is one of the unique aspects. You don‟t have to look at a whole big

profile with your bio and your favorite movies, etc. Here you get to look at the

core information that you would want somebody to find out about you: your

phone and your Web site and your address, too. I think it is very unique that

they provided those little aspects in there. They give you that basic

information. Where‟s your address, your phone, and your e-mail, like a


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business card. It is very, very powerful to give access to that type of

information on the information tab.

Obviously, there is Discussions where you can start discussions, whatever that

may be. It may just be a challenging topic. It may be something, as a real

estate professional, if you found that maybe there was a park that was in need

of clean up, you could start a discussion. It could be like what do we do about

this? Should we go to our government officials? Should we just form our own

action group to clean this up?

You could start a discussion to get some feedback on that. There are also

customized tabs. This is where the rubber meets the road if you will.

Customized tabs are where you can really kick it up. It is not required by fan

pages, but this is really where you are going to be able to kick it up a notch.

Creating a customized tab really gives you the opportunity to encourage

people to become a fan. This is really what you want to have the concept of. If

you are going out there, and I have had this discussion many times.

Joey: First of all, this is really a wheelhouse when you get a customized fan page

when you make it look right. Again, it is easy. James gave you some of it. It is

easy to just click, click, I have one. I have seen a lot of the „I have‟ ones. That

is not the point. The point is really to build a following.

You can write this down if you are taking notes or going through things. It is

really to build these raving fans. These are people who will not only send you

repeat clients, that will repeat and come and buy from you, they are also the

ones who will refer to you. They are also the ones who will talk about you.

This is who we want you going to. They basically almost have your business

card as theirs coming out of their wall. This is the type of information we want

them to start to build.

You only get this by building a following in fans.

James: Here is what I was getting at and this is what you and I have discussed, Joe.

When someone suggests a fan, and they do just a basic fan page, if you aren‟t

going to kick it up with some customized HTML and they call it FBML which

is Facebook‟s language. If you aren‟t going to kick it up and give someone a

reason to be proud to be a fan, then you are not going to build a fan following.

If you are a movie star, great, people become a fan because you are a movie

star. But if you are an individual agent or if you are a small business, why is

someone going to become a fan?

If you were going to a sports store and you bought a jersey, would they buy a

jersey of you? Well, if the jersey was cool enough, yeah. This is your


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opportunity to do that. Create a cool, customized page. Put graphics in. Give

them a reason. You can even put in video. That is where most people are

missing out. They are just not taking advantage of it because it is a bit of

work, but that is really where you are going to kick up and create the

following.

Give someone a reason to become a fan. Let them know what the benefits are

of becoming a fan of you. Give them the inside information, what they can

get, how they directly benefit.

Joey: Because if not, you are going to end up flat on your face. James, let‟s dive into

that just a little bit here. I think this is a fear of success where people decide,

“I don‟t want to be egotistical and have a bunch of people become fans of

me.” That is missing the point of what being a fan is all about.

That is what James is clearly saying. We have proven in our testing and we

have proven it by putting it into place first. It is about providing, and I think

this is the key word, the additional benefits to them for becoming a fan of you.

Is it special discounts? Is it first access to information? Is it Facebook fan day

at your store, at your office, or for an event?

You want to create this culture of your clients and the people who follow you,

the people who are associated with you. You want to create that additional

benefit. That is why they become a fan of you. What is your edge? That is

why you can't look like plain vanilla. Some people like vanilla, but throw

toppings on it. You don‟t want to sit here and just do that.

You want to take it to the max and create that additional resource, that

additional information. If you say to become a fan of you and there is no other

reason then that will work very limited and those people don‟t get enough fans

and groups. They don‟t get enough of a following to make this scheme work.

It will fizzle out because there are no additional benefits.

They think, “Why? It‟s not cool.” You don‟t have anything different. You

have to look different. There has to be an additional benefit in order to do that.

James: I think that is true. Once you get that down, then you are on the right track and

you will be able to build a following. Joe, you reminded me of something else

I would like to mention as well. Two neat features that are naturally

incorporated into a fan page are the ease of uploading photos and video.

Previously, back in the day, if you will, this used to be extremely challenging

to provide to a user community the ability to upload photos and the ability to

upload video. Now, with Facebook fan pages, you can really kick it up. You

can allow your users to post photos and video.


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To me that is absolutely limitless. Imagine being at a client‟s and taking a

picture with your iPhone and then uploading that picture to your fan page.

Here is someone else I helped. For example, let‟s take the company that I used

to work for down in San Diego. If you handed someone a banjo that had taken

four months to custom order, you take a picture of it and upload it to your fan

page. Wow!

Those types of elements are really going to separate you from having an

average fan page to one where you have really raving fans who can't wait to

share about you, promote you, and give you more business. Those are some

items that are critical to the success now and moving forward.

Joey: The great part about being ahead of a curve and ahead of a tidal wave so to

speak is you are not going to get trampled by the masses. I mean that.

Everybody can now buy a Web site. Granted, it might not work. I can get a

geek to work on my Web site for six bucks and it works for about six dollars

worth of work.

When you take your fan page to the extreme which James is talking about

here, I believe these are the key components where it starts moving. Number

one, you have to have a mega custom fan page environment like James was

talking about with killer graphics. Two, I like the pictures and the video like

he was saying because handing clients keys to a home, taking pictures at a

community event, maybe you are raising money for a charity, maybe you are

at a strictly charity event and sharing those with your fans and your group.

James is known to visit car shows on the weekends and things like that. You

can now do video and you can do pictures of those. You can get them up very,

very quickly. I think the thing is with where technology is now and moving

forward, five years ago that was kind of a pain and it is far less of a pain now.

You can get pictures up via e-mail.

James and I were talking this morning how you can basically get pictures up

via e-mail very quickly. Most phones do it. Cameras do it or it takes a very

limited time. If you don‟t know how to do those types of things, now you can

get that help very, very cheaply, very affordably with sites like eLance and

Guru.com to get pictures uploaded and things like that.

If someone says, “I can only get them on my computer,” but you have to

know how to e-mail them because you have to get them from somewhere.

There are a lot of different places to get help and things. I think it is starting to

take the elements of fan page and putting them together. Take it and put some

effort in. This is really starting to go through and taking things in pieces.


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Once you have the elements down, you can really create this whole

environment, James, like we are talking about here. You can really start taking

it to the max.

James, some people say that it is almost like you are creating a group though.

You guys are saying fan pages, but it almost sounds like you are telling me to

create a group. Well, we are really not.

James: Groups definitely have a different niche. Groups have a very different idea

and a very different concept than fan pages. Although groups are older as far

as Facebook goes, they are a little more established, they do have some

different functionalities and some limitations which is why many business

owners, many individuals are moving from groups which used to be very

popular into the fan page environment.

Here are some quick limitations on groups. I would encourage you to start

with a fan page as opposed to starting with a group. One of the limitations is

that you can only e-mail 5,000 people at a time when you have a group. Some

people are thinking, “Five thousand people? If I had 5,000 people that would

be awesome.”

Joey: I was waiting for that James. I am glad you brought that up. Why would I ever

need beyond that? Well, just a little over a year ago Facebook was 150 million

and now it is 400 million. Guess what? The world has grown.

James: I would say, “Let‟s think big. Let‟s be out there.” Maybe you create such a

wonderful fan page environment. As a local real estate professional, you

might be saying that you don‟t think you could get beyond 5,000 people.

Well, you may. There are a lot of people who started their businesses and

ended up much bigger than they anticipated.

The wine guy, Gary Vaynerchuk, comes to mind. I don‟t think he ever

anticipated having such a following with his video blog. Hey, now he has a

platform where he can get a lot more people. Let‟s think bigger. We want to

be able to communicate with as many people as possible.

Groups – you can only e-mail out to 5,000 people at a time. Fan pages – no

limit. You can hit as many people as you want. If you have 100,000 people,

great, or some have a million fans and you can hit all million fans. It is very,

very powerful there.

Number two difference on groups and fan pages is that groups don‟t allow

you to extend their functionality with Facebook applications. This is very,

very important to realize. For those of you who aren‟t familiar with

applications, Facebook applications are all over Facebook. It is one of the

reasons that it has grown so quickly for me.


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It goes from the mundane games to quizzes to items that improve your

functionality like integrating your Twitter or using LinkedIn. Those are all

applications. Facebook is very committed to making sure that Facebook

applications can work with fan pages. For example, they had a newer one that

was released that is going to be allowed to create contests.

Let‟s say that you were already big in a farm area and maybe you had already

done community events, well now you can create a fan page contest. Upload

your best photo and the winner is going to be featured at the community event

or something along those lines.

You could get the offline community involved online by using their

applications. It is a very, very powerful functionality to be able to integrate

there. And that is not available to you within groups.

Joey: James, I want to touch on something you said. I would challenge everyone

when you are listening to this. Think bigger – think bigger. When people hear,

“Wow! Five thousand – never mind. Look, there‟s no limit, but 5,000 is a

group. Okay, then, I‟ll just go to a group.”

No, I agree with James wholeheartedly to think bigger than that. It can be

very, very quick that you can get very rapid growth in fans. James and I want

everyone to keep in mind that when you add value to your fans, when you

provide information that no one else does, when you provide an insight that no

one else does, when you provide an environment that no one else does, you

will get more fans than you think.

Maybe you are running multiple businesses, which a lot of people are doing

these days, so maybe you run a small store. They might also do real estate or

maybe they do real estate and something else. Maybe they do totally different

businesses. We have a guy who does wine and actually makes wine up in the

central coast. I think he is also a lender but his wine is his passion.

You would be surprised when you build these environments because

Facebook is now global, that you can get fans from all over the world. You

may end up with referrals for all sorts of things, your business, and other

people‟s businesses.

I would challenge everyone to think bigger beyond the local market, beyond

just this or just that, because I think it is very key to be able to get beyond

those basic things. Those numbers, 5,000 – why limit yourself?

James: Like you said, it is thinking bigger. Maybe it is through promotions or the

sweepstakes applications. Those are only available if you are going to take the

jump into Facebook fan pages. It is very, very powerful and very easy to do.


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You can only integrate them if you have a fan page. So it is a very good

reason to have a fan page over a group.

The other real limitation on groups is the look and feel is not as customizable.

It is kind of locked in to a specific look and feel whereas with Facebook fan

pages you can really go crazy. You can put in video. You can put in your own

graphics. You can do a whole bunch of customization into a Facebook fan

page that you cannot do on a group. That is probably one of the bigger

benefits there.

If you already have a consistent look and feel from your Web site, you can

bring that in. Maybe you already have some logos and you can incorporate

that as well.

Joey: By the way, James brings up a great point. Number one, he said – I throw

words in James‟ mouth all the time, but I don‟t want to do that – a similar look

and feel is great. When you take people out of Facebook, you want to make it

clear you are taking them out of Facebook. The reason we are going over so

many things to do within Facebook, when people are there they want to stay

there.

James and I firmly believe that. It is almost like, “Yeah, I already have all that

stuff on my Web site.” Yeah, but you are meeting people. Granted, bridging

the two worlds is good because trust me, James and I love Web sites. We love

them, love them, love them. So, yes, you want to keep the two worlds

together.

But some people, like from Google, might only stay on your Web site.

Someone on Facebook may only stay Facebook. There are also people who

will cross between both. That is why sometimes you might say, “I might have

some of these videos, some of these elements on my Web site. Can't I just put

a link to click over there?”

Yes and no. Now we don‟t have enough time to cover all the details on that,

but sometimes yes, sometimes no. I will tell you that if all your Facebook fan

page is is a ghost of your Web site pointing them over there, I believe you are

doing a disservice to the Facebook community. You may have some short

term success now because most people are not doing anything with fan pages,

but long term you will suffer.

Do you have anything to add onto that James before I move into some

promotion methods that we can list out real quick on promoting your fan

page?

James: No, just keep in mind that it does seem from all the reading, all the direction,

that you just need to keep in mind that thinking bigger does mean going to fan


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pages because of the flexibility over groups. Do you have a group that you are

still passionate about? Then still do it, but hey, you‟ll grow into it.

Joey: Let‟s go into some promotion methods. We don‟t have time to cover all of

these in detail, but let‟s list them out. James, you can comment as we are apt

to do here to promote your fan page. Really, the number one goal that you and

I would say is we would still want you to get fans first.

If you run like us, we would recommend a database. We call that an opt-in.

Most people do, but fans and then opt-ins, and building that piece together. In

other words, building both words at the same time is what you and I like to

call it. Right, James?

James: Correct. I think that is important too. Saying, “Great, I have a fan page,”

would be like saying, “Hey, I have a Web site.” It doesn‟t do any good

without promotion methods, so that is the direction we have to go to get some

results.

Like you said, you can create a fan page in a couple minutes that doesn‟t

really do anything. If you want to get some results out of it, you have to have

all those elements we just spoke about and you have to do some promotion so

you can get a following.

Joey: And we have to get the people. We have to have a way to communicate with

these people later. In fan page land it would be fans. It is also getting people‟s

additional information via your Web site layers.

When people say that they get lots of traffic or whatever, when it is inside

Facebook, how many fans are you getting on a daily basis? How many opt-ins

are you getting?

Promoting for promoting sake – James and I do not believe in. We never

believe in it. We still want a way to communicate with them on a further

basis. If you are truly providing value, which James and I would say you have

to in order to see long term in any business, then you need to be able to get

them to become fans of you. You get them to opt in and provide additional

information.

We are on the same page on that. That is what we want. Right, James?

James: Yes.

Joey: Okay, so let‟s talk about some promotion methods to build you fans and to get

you opt-ins. I say that because you can do both inside Facebook. James and I

like that. We tell people to focus on fans first because that is what the


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Facebook user wants. Keep in mind that they are there and they want to stay

there to start with.

I am not saying that you can't get them to be an opt-in. That is not my point.

Our point is that we want to keep them. You want to have a reason to follow

up with them later. Getting them to become a fan is really the lowest barrier to

entry. Get what you can first and then move on and build the relationship and

add value.

Let‟s talk about some of these very quickly James. Promotions methods for

your Facebook fan page, really the environment when you talk about it –

status updates is one.

James: Correct. Status updates is one. You can simply let people know that you did

create a fan page and have them join you on that. You can obviously have a

link directly to your fan page in that status update which we would

recommend. It is very powerful. It is very easy.

Before that, the most obvious one is to suggest a friend. That is on your fan

page. The challenge is that this is where most people stop at. I almost don‟t

talk about it because this is the only thing people do. Suggest a friend is good,

but I wouldn‟t suggest your fan page to your friends until you really kick it up.

Make sure you hit all those other actions, but suggest a friend is a great way to

do it. Give them a reason to join.

Give them a reason to join; go figure.

Joey: That was another nugget or jewel as I like to call it. Status updates with a link.

Make it easy. Do not assume that people will magically find your fan page

without promoting it. By the way, they can, but you might as well improve the

results very quickly and be able to do that. Providing a link, you can give

different messages and different updates on a weekly, multi-day basis. Don‟t

stampede people.

Facebook advertising – this is an entire separate subject on its own. However,

James and I are not going to reveal all of our information and data yet. That is

coming down the road. However, James and I will say that Facebook

advertising is awesome and it does work extremely well. We have gotten it to

work both ways, by the way.

Advertising from Facebook to a Web site and Facebook to a fan page – I

would definitely recommend to anyone who wants to take it to the max to

advertise and build fans very, very quickly. You do have to have a budget. It

is not free. You will not get clicks just for a penny so let‟s just forget that you

can. I am not saying you can't. That is Facebook‟s minimum, but I would

definitely say that it is a jewel that is really just in its infancy if you will.


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E-mail is last James. I like this one. James, the Web site that we use to give

people is a shortened link because I was thinking it was going to be long is

Bit.ly. Is that correct?

James: Right. I think it is a great opportunity. Reach to your sphere of influence. Let

them know that you have a new way, a different way of making it easy for

them to get the information they want and the information they need by

becoming a fan so they get that inside information.

Then a nice e-mail blast, a well-crafted e-mail to your sphere of influence and

past clients is a great way to build up some clients.

Joey: Perfect, if you have a blog or you have someone else who blogs, announce it

on your blog. Fan page widgets, James, do you have any jewels for us on that

one?

James: They make it pretty easy under the promote section to promote your fan page

with widgets. You can create a traditional widget. You can have a fan box.

There are a number of different formats that you can easily have. You can put

them on your blog or your Web site. It is very, very easy to do. It is just a

copy and paste method. You can create these.

They are neat to do. You will see them across a couple of our Web sites. You

will see how we promote Three Deals 45 Days.

Joey: Promoting multiple fan pages – you can do this with widgets. It is a great way

to be able to step it up and improve it within the entire Facebook environment.

Creating events – James, wouldn‟t you have to say that we love events?

James: Absolutely love them.

Joey: We love events so create events within your fan pages. You can do an event

on just about anything. Maybe you are just trying to bring in more people.

Maybe you can have a recruiting event. Maybe you have a charity event.

Maybe you have a bring people to your store event. Maybe you have a wine

tasting.

Remember our banjo company – not our banjo company, but the one we

worked for. They would have days where people would come and play any

banjo in the showroom so to speak. Maybe somebody who owned no banjo

could come play a $15,000 banjo. Yes, there are $15,000 banjos for those who

were wondering. They look quite amazing by the way as far as that goes.

You can create different events through that. James, wouldn‟t that be a good

place to post pictures of those events and videos, too?

http://www.bit.ly/


18 | P a g e

James: Yes, pictures and video – I think that is where you are really going to start

taking advantage of all the aspects. You create an event. If you just created an

event and left it alone, you wouldn‟t be getting as much action and

opportunity as you could.

You create an event and share videos and photos of it afterwards, now you are

creating a really loyal and eager fan base that is going to want more events

from you. They are going to want to send you business so you can do more

events. It is a very, very powerful way to do it.

And hey, there is no cost. It is free. It is a free environment once you get it set

up and you are good to go.

Joey: By the way, I think that is a critical thing to remember. James and I have

whole details about Facebook events, but take a concept like an event which is

free to run on Facebook, and then take it to the max and posting all the other

things we talked about. By the way, this takes minutes once you get it done.

Yes, you are going to have to spend some time figuring out a few upload

pieces and how to click here and click there on the early going, or you can

hire someone cost effectively. But once you get this down it is a whirlwind of

success and promotion for your business.

On behalf of James, I am Joey Bridges; we wish everyone the greatest level of

success with your fan page marketing and absolutely taking it to the max. We

look forward to having you on another call.

Discover The Power Of Fan Pages and Social Marketing To Send You New Customers 24/7/365

When you would like to put the power of Fan Pages to work for your business we would invite

you to visit:

www.FanPageMarketingSystem.com

http://www.fanpagemarketingsystem.com/

facebook marketing secrets - fan page marketing strategies

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