thinking of starting a podcast read this first!
TRANSCRIPT
Podcasting is big business for brands that are looking to gain a large and responsive audience.
In just the past year, 23 percent more people have tuned in to podcasts, which brings it to 57 million listeners.
One survey states that podcast listeners are more responsive to promotions on podcasts as well.
With stats like these, it’s no surprise more and more entrepreneurs are adding podcasting to their repertoire.
If you’re looking to do the same, then here are some tips to help get you started
Tip 1:
Identify who your audience is. Treat this as you would any other marketing initiative. Most podcast listeners are between 18 and 54, so keep that in mind.
Tip 2:
Be willing to invest in quality equipment, such as a microphone and a hosting platform.
Tip 3:
Choose a topic that will draw in your audience. It’s better to be specific, than general, since this seems to improve loyal listenership.
Tip 4:
Be consistent with your shows. It’s also best to keep your episodes short – no longer than a half hour. www.ithinkanidea.com/ www.facebook.com/ithinkanidea www.youtube.com/user/ithinkanideasem www.twitter.com/ithinkanidea