thinking mobile
DESCRIPTION
TRANSCRIPT
![Page 1: Thinking mobile](https://reader033.vdocuments.us/reader033/viewer/2022061201/5478e7365806b580048b45de/html5/thumbnails/1.jpg)
Thinking Mobile
MELI apps
![Page 2: Thinking mobile](https://reader033.vdocuments.us/reader033/viewer/2022061201/5478e7365806b580048b45de/html5/thumbnails/2.jpg)
1.Who are we? 2.Learning to play a new game3.Native apps vs. Web apps 4. iPhone vs. Android
![Page 3: Thinking mobile](https://reader033.vdocuments.us/reader033/viewer/2022061201/5478e7365806b580048b45de/html5/thumbnails/3.jpg)
Who are we?
![Page 4: Thinking mobile](https://reader033.vdocuments.us/reader033/viewer/2022061201/5478e7365806b580048b45de/html5/thumbnails/4.jpg)
Who are we?
![Page 5: Thinking mobile](https://reader033.vdocuments.us/reader033/viewer/2022061201/5478e7365806b580048b45de/html5/thumbnails/5.jpg)
![Page 6: Thinking mobile](https://reader033.vdocuments.us/reader033/viewer/2022061201/5478e7365806b580048b45de/html5/thumbnails/6.jpg)
![Page 7: Thinking mobile](https://reader033.vdocuments.us/reader033/viewer/2022061201/5478e7365806b580048b45de/html5/thumbnails/7.jpg)
Some stats
+500K downloads 13 países 900 transacciones diarias T < 2 meses
2X Volumen en corto plazo
![Page 8: Thinking mobile](https://reader033.vdocuments.us/reader033/viewer/2022061201/5478e7365806b580048b45de/html5/thumbnails/8.jpg)
1.Who are we? 2.Learning to play a new game3.Native apps vs. Web apps 4. iPhone vs. Android
![Page 9: Thinking mobile](https://reader033.vdocuments.us/reader033/viewer/2022061201/5478e7365806b580048b45de/html5/thumbnails/9.jpg)
● predictible enviroment● large screen, enabling
multitasking● keyboard en mouse for
input
What makes mobile UX different ?
![Page 10: Thinking mobile](https://reader033.vdocuments.us/reader033/viewer/2022061201/5478e7365806b580048b45de/html5/thumbnails/10.jpg)
● variable context and enviroment
● small screen● difficult to multi-task and
easy to get lost● private device - public
context
What makes mobile UX different ?
![Page 11: Thinking mobile](https://reader033.vdocuments.us/reader033/viewer/2022061201/5478e7365806b580048b45de/html5/thumbnails/11.jpg)
Tips
![Page 12: Thinking mobile](https://reader033.vdocuments.us/reader033/viewer/2022061201/5478e7365806b580048b45de/html5/thumbnails/12.jpg)
1. Forget what you think you know
![Page 13: Thinking mobile](https://reader033.vdocuments.us/reader033/viewer/2022061201/5478e7365806b580048b45de/html5/thumbnails/13.jpg)
2. Don't convert ...
payment methods
shipping
fraud
site navigation
user opinions
logo
breadcrum
item pictures
![Page 14: Thinking mobile](https://reader033.vdocuments.us/reader033/viewer/2022061201/5478e7365806b580048b45de/html5/thumbnails/14.jpg)
... create
![Page 15: Thinking mobile](https://reader033.vdocuments.us/reader033/viewer/2022061201/5478e7365806b580048b45de/html5/thumbnails/15.jpg)
3. Don't get GUI, get NUI
GUI(Graphic User Interface)
NUI(Natural User Interface)
Computer as a tool Computer as a media
Experiences are anchored Experiences unfold
Exploratory Contextual
Recognition ("What you see is what you get")
Intuition("What you do is what you get")
![Page 16: Thinking mobile](https://reader033.vdocuments.us/reader033/viewer/2022061201/5478e7365806b580048b45de/html5/thumbnails/16.jpg)
4. Context matters
![Page 17: Thinking mobile](https://reader033.vdocuments.us/reader033/viewer/2022061201/5478e7365806b580048b45de/html5/thumbnails/17.jpg)
5. Design for partial attention and interruption
![Page 18: Thinking mobile](https://reader033.vdocuments.us/reader033/viewer/2022061201/5478e7365806b580048b45de/html5/thumbnails/18.jpg)
6. Keep it simple ... and nice
![Page 19: Thinking mobile](https://reader033.vdocuments.us/reader033/viewer/2022061201/5478e7365806b580048b45de/html5/thumbnails/19.jpg)
7. Listen to your users★ No se puede ver la descripción del producto, sin eso no sirve. ★★★ Claramente le faltan funcionalidades pero lo que hace lo hace muy bien. ★★★★★Muy útil y fácil de usar. Muy buena interfaz.
![Page 20: Thinking mobile](https://reader033.vdocuments.us/reader033/viewer/2022061201/5478e7365806b580048b45de/html5/thumbnails/20.jpg)
8. Every byte counts
![Page 21: Thinking mobile](https://reader033.vdocuments.us/reader033/viewer/2022061201/5478e7365806b580048b45de/html5/thumbnails/21.jpg)
1.Who are we? 2.Learning to play a new game3.Native apps vs. Web apps 4. iPhone vs. Android
![Page 22: Thinking mobile](https://reader033.vdocuments.us/reader033/viewer/2022061201/5478e7365806b580048b45de/html5/thumbnails/22.jpg)
![Page 23: Thinking mobile](https://reader033.vdocuments.us/reader033/viewer/2022061201/5478e7365806b580048b45de/html5/thumbnails/23.jpg)
Native Apps
1. Performance2. Accessing device features3. Distribution and Market visibility4. Better user experience5. Device/target specific
![Page 24: Thinking mobile](https://reader033.vdocuments.us/reader033/viewer/2022061201/5478e7365806b580048b45de/html5/thumbnails/24.jpg)
Web Apps
1. Cross platform2. Easy to develop3. Cheaper4. Accessible from a browser
![Page 25: Thinking mobile](https://reader033.vdocuments.us/reader033/viewer/2022061201/5478e7365806b580048b45de/html5/thumbnails/25.jpg)
Last but not least...
![Page 26: Thinking mobile](https://reader033.vdocuments.us/reader033/viewer/2022061201/5478e7365806b580048b45de/html5/thumbnails/26.jpg)
Comparison
![Page 27: Thinking mobile](https://reader033.vdocuments.us/reader033/viewer/2022061201/5478e7365806b580048b45de/html5/thumbnails/27.jpg)
No single approach is right for everyone
![Page 28: Thinking mobile](https://reader033.vdocuments.us/reader033/viewer/2022061201/5478e7365806b580048b45de/html5/thumbnails/28.jpg)
1.Who are we? What we do?2.Learning to play a new game3.Native apps vs. Web apps 4. iPhone vs. Android
![Page 29: Thinking mobile](https://reader033.vdocuments.us/reader033/viewer/2022061201/5478e7365806b580048b45de/html5/thumbnails/29.jpg)
![Page 30: Thinking mobile](https://reader033.vdocuments.us/reader033/viewer/2022061201/5478e7365806b580048b45de/html5/thumbnails/30.jpg)
Devices
![Page 31: Thinking mobile](https://reader033.vdocuments.us/reader033/viewer/2022061201/5478e7365806b580048b45de/html5/thumbnails/31.jpg)
Devices
![Page 32: Thinking mobile](https://reader033.vdocuments.us/reader033/viewer/2022061201/5478e7365806b580048b45de/html5/thumbnails/32.jpg)
User Interface - Back button
![Page 33: Thinking mobile](https://reader033.vdocuments.us/reader033/viewer/2022061201/5478e7365806b580048b45de/html5/thumbnails/33.jpg)
Development
Programming language Objective-C Java
Development environment XCode Eclipse
GUI Interface Builder XML
OS OS/X Linux
Hardware requirements Mac X86
![Page 34: Thinking mobile](https://reader033.vdocuments.us/reader033/viewer/2022061201/5478e7365806b580048b45de/html5/thumbnails/34.jpg)
XCode + Simulator
![Page 35: Thinking mobile](https://reader033.vdocuments.us/reader033/viewer/2022061201/5478e7365806b580048b45de/html5/thumbnails/35.jpg)
Interface builder
Profiler
![Page 36: Thinking mobile](https://reader033.vdocuments.us/reader033/viewer/2022061201/5478e7365806b580048b45de/html5/thumbnails/36.jpg)
Eclipse
![Page 37: Thinking mobile](https://reader033.vdocuments.us/reader033/viewer/2022061201/5478e7365806b580048b45de/html5/thumbnails/37.jpg)
Android Virtual Device
![Page 38: Thinking mobile](https://reader033.vdocuments.us/reader033/viewer/2022061201/5478e7365806b580048b45de/html5/thumbnails/38.jpg)
Recap● Forget what you think you know● Don't convert, create● Define and specify the app main objective● Every byte counts● Keep it simple... and nice● Listen to your users● test... test... test... test...
![Page 39: Thinking mobile](https://reader033.vdocuments.us/reader033/viewer/2022061201/5478e7365806b580048b45de/html5/thumbnails/39.jpg)
Thank you!
● Matías Di Gregorio@pmdigregorio
● Martín Pozzer @mpzzr
● Soledad Dematteo @soledema
● Francisco Pepe @PanchoPepe2
![Page 40: Thinking mobile](https://reader033.vdocuments.us/reader033/viewer/2022061201/5478e7365806b580048b45de/html5/thumbnails/40.jpg)
Download the apps