mobile-first indexing: re-thinking position zero
TRANSCRIPT
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Mobile-First IndexingRe-Thinking Position Zero
ENGAGE CONFERENCE, 2017
CINDY KRUM
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“Google’s Ability to Index & Rank Content Generally Lags Behind the Changing Needs of Modern Technology.”
-Cindy Krum
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Technology S Curve
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Technology S Curve
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SystemImprovement
ComponentImprovement
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Mobile is Changing
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Search is Changing
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December, 2016
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Mobile-First Design = Mobile-First Indexing
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Mobile-First Indexing:Really Cross-Device First Indexing or Cloud-First Indexing
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“Google has been a proponent of AI and machine learning for a while. Google Home is the first part of what is likely to be the future of Google: On-demand access to personalized information.”
- Brandon Vigliarolo
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“Google unveiled its latest smartphone in October 2016, and at the event Google CEO Sundar Pichai said Google believes the tech world is shifting from a "mobile-first to AI-first" focus. That alone is enough to see why Google Home matters: It's the first step in Google's transition to life as an AI company.”
- Brandon Vigliarolo
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Google Now (~Google Assistant)
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Google Now on Tap (~Google Assistant)
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Google Now on Tap (~Google Assistant)
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Why is Mobile-First Indexing Needed?
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Crawling is Inefficient for Google
90% of the World’s DataWas Created in the Past 2 years.
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SPECULATION:Mobile-First Indexing
= Urls No Longer Required!
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Change in Indexing = Change in Infrastructure
Mobile-FirstIndexing
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Requiring URL’s is Inefficient for Local
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Requiring URL’s is Inefficient for Local
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Requiring URL’s is Inefficient for Product Search
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Requiring URL’s is Inefficient for Product Search
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What will Mobile-First Indexing Include?
Apps
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What will Mobile-First Indexing Include?
Apps
CloudInfo & Feeds
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What will Mobile-First Indexing Include?
Apps
GoogleActions
CloudInfo & Feeds
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What will Mobile-First Indexing Include?
Apps
GoogleActions
Web
CloudInfo & Feeds
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What will Mobile-First Indexing Include?
Apps
GoogleActions
Web
CloudInfo & Feeds
Web:◦Websites◦PWA◦AMP◦PWAMP◦Instant Apps
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Big Opportunities in Mobile-First Indexing
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Position Zero Search Results: Mostly Without Urls
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Sounds
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Android Instant App
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AnswersHow do We Achieve Auto-Pop?
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AnswersHow do We Achieve Auto-Pop?
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AnswersHow do We Achieve Auto-Pop?
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AnswersHow do We Achieve Auto-Pop?
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AnswersHow do We Achieve Auto-Pop?
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AnswersHow do We Achieve Auto-Pop?
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AnswersHow do We Achieve Auto-Pop?
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AnswersHow do We Achieve Auto-Pop?
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AnswersHow do We Achieve Auto-Pop?
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Answers
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Big Opportunities in Mobile-First Indexing
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How Do We Index The World Without URLs?
So How will Things Get Indexed?
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How Do We Index The World Without URLs?
Firebase Dynamic Links are links that work the way you want, on multiple platforms, and whether or not your app is already installed. With Dynamic Links, your users get the best available experience for the platform they open your link on.Jan 25, 2017
So How will Things Get Indexed?
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Dynamic Links in the Wild: Business Locations
Goog
le M
y Bi
z Loc
ation
s
Imag
es
Know
ledg
e Gr
aph
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Google Assistant is Cross Device(Pixel, Web, Chromecast, Nest, etc.)
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Google Assistant Actions
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Google Assistant Actions May be Indexed
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Google Home Ecosystem Pulls In The Google Play App StoreHow do We Achieve Auto-Pop?
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But What AboutWebsites?
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Preparing for Mobile-First Indexing:Mobile-Friendly
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Preparing for Mobile-First Indexing:Schema & Markup
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Preparing for Mobile-First Indexing:Schema & Markup
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Preparing for Mobile-First Indexing:Crawlable JS & JSON LD
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Preparing for Mobile-First Indexing:Crawlable JS & JSON LD
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Preparing for Mobile-First Indexing:Google Hosted Content
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Preparing for Mobile-First Indexing:Google Hosted Content
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Preparing for Mobile-First Indexing:APIs
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Preparing for Mobile-First Indexing:XML Feeds & Sitemaps
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Preparing for Mobile-First Indexing:XML Feeds & Sitemaps
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Preparing for Mobile-First Indexing:HTTPS & General Security
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Preparing for Mobile-First Indexing:Test - Test - Test https://www.mobilemoxie.com/tools/seo_search_simulator/
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Preparing for Mobile-First Indexing:Test - Test - Test https://www.mobilemoxie.com/tools/seo_search_simulator/
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Thanks!!!
@suzzicks@mobilemoxie
facebook.com/mobilemoxie
www.mobilemoxie.comANDapi.mobilemoxie.com