things every retailer needs to know about direct mobile ... · things every retailer needs to know...
TRANSCRIPT
Things Every Retailer Needs To Know About Direct Mobile Marketing3Losing Sucks! 3 Things Every Retailer Needs To
Know About Winning with Direct Mobile Marketing
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Tralee Golf Club
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Ryan’s Daughter?
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Roger Casement?Ryan’s Daughter?
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Roger Casement?
Potato Field?
Ryan’s Daughter?
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You need to
understand
MOBILE1
Embrace
Experimentation 2
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@zinmobi
@zinmobi
The real Paddy Power Marketing Story
Understand
the Data
Test,
Analyse,
Refine.
Execute
Fast
(Book of Mobile Revelations 4:16)
“Blessed are the nerds for they
shall inherit the earth”
@zinmobi
3
In the hyper information
age the “Nerds” will be
the marketing superstars.
Hire Nerds
OLD WAY NEW WAY
Recap:
1. Get to Grips with Mobile – do the
homework!
2. Embrace
Experimentation3. Hire Nerds (and
embrace your inner
nerd)
Bulk Mobile Messaging
will soon be FREE For more info
text FREE to 50015(this is a free text, you won’t be charged)