retailer marketing
DESCRIPTION
TRANSCRIPT
Marketing DirectionRetailer
www.justyoyo.com
Yoyo for retailers
Yoyo simplifies payment and loyalty transactions via an app. Consumers download Yoyo and attach a funding method to top-up their Yoyo account. They pay at the till of accepting retailers by presenting a QR code that is scanned. They collect their loyalty points automatically via the app and can receive offers and promotions from the retailers they favour. No cash, no stamp cards, just the Yoyo app.
Retailers use the Yoyo platform to attract and retain customers, through highly targeted marketing campaigns and relevant communications. Yoyo is a fundamentally new type of marketing platform. It leverages the unique data it gets from being a payments provider to deliver better marketing and ROI to retailers, and better purchasing experiences to customers.
Marketing Activity
Traditional
Business cards
Brochure (digital & print)
Digital
Website (Blog, Press, SEO)
Video
Social media
Miscellaneous
Event partnership
Press launch
Objectives
1. Generate brand awareness.
2. Develop retailer understanding surrounding the Yoyo services and what it can offer them as a business.
1. Mobile payment platform
2. Marketing engine
3. Generate sales leads.
Style
Simple
Clean
Idealised
Situational
Mood BoardClean lines
Crisp graphics
Capturing customer and hospitality retail experienceLight & airy
Organic colours
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Brands We Like
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Brochure