Hi.

#thingsandpeople

@matthewknell

#thingsandpeople

#thingsandpeople

3.6%Projected percentage of Internet users who will access Facebook monthly in 2014, down from 38.6% in 2010

14.0%Projected percentage of Internet users who will access Twitter monthly in 2014, down from 31.9% in 2011

#thingsandpeople

71%Of brands marketers and agencies surveyed spend 20% or less of their time focused on Facebook, 80% on the rest of the web, compared with just 58% *3 months before*

#thingsandpeople

57%

This % of advertisers and marketers have an account on:

Instagram53%

Pinterest

34% Tumblr

#thingsandpeople

512%more time spent on Pinterest year over year

41%more time spent on Tumblr year over year

#thingsandpeople

2800% growth in Pinterest uniques in less than a year’s time

#thingsandpeople

32% Growth in Tumblr in 6 months time from May to Nov 2011

#thingsandpeople

inc.com/instagram

0 to 30 million usersin about 18 months

#thingsandpeople

!

Attribution: Prairie Home Productions

#thingsandpeople

#thingsandpeople

#thingsandpeople

#thingsandpeople

#thingsandpeople

Stories have the most value when

they’ve been shared

#thingsandpeople

Source: Participation Inequality: Encouraging More Users to Contribute (http://www.useit.com/alertbox/participation_inequality.html)

#thingsandpeople

#thingsandpeople

Page 22

#thingsandpeople

Page 23

#thingsandpeople

How are brands telling stories on the visual social

web?

#thingsandpeople

#thingsandpeople

#thingsandpeople

#thingsandpeople

Today’s Document

#thingsandpeople

#thingsandpeople

#thingsandpeople

#thingsandpeople

#thingsandpeople

#thingsandpeople

Do a content audit• Consider:• Can these platforms be a value add with assets you already have? • Review and best understand your brand stories and how they can

be flexible.• What types of content you have to share?• Curation and copyright concerns• How do you want to tell your story? • What you’re already doing on other social platforms?• What device do you want your users to find you on? • Who on your team will manage these accounts?• How can this fit within your existing content calendar?

Page 34

#thingsandpeople

Be visual

• “Build a content museum” – curate or create one thing at time, but don’t undervalue the collection

• Use each channel of content to meet a slightly different user interest.

• Use “snackable” assets strong enough to stand on their own that are closely aligned with the story.

• Drive your content towards a business goal when possible (a page view, a purchase, a signup, a visitor to your store)

• When other’s can tell your brand story, teach them how and encourage them to

• Use success (likes, comments, repins) to refine the assets you use to tell your stories.

#thingsandpeople

What to use when?

• Tumblr – tell stories in simple posts with an emphasis on content but want to take advantage of the built-in community

• Instagram – think of it as a branded movie reel, each picture is one frame of your brand story

• Pinterest – when you want to claim your share of the interest graph and you have a creative / fashionable audience

Page 36

#thingsandpeople

Measure success

• Repinly or Curalate for Pinterest• Statigr.am or Simply Measured for Instagram• Google Analytics or Omniture for referral

traffic from Tumblr, Instagram, Pinterest

#thingsandpeople

Repinly#thingsandpeople

Curalate

#thingsandpeople

#thingsandpeople

#thingsandpeople

#thingsandpeople

Attribution: Prairie Home Productions

Questions?

• Lots of social type links – http://about.me/matthewknell

• Follow me on Twitter - @matthewknell• Read my ramblings http://www.tagsmith.org

or http://huff.to/hpmknell

• Download this deck later today at http://www.slideshare.net/matthewknell

Page 43