the stories we tell
DESCRIPTION
TRANSCRIPT
YOU HAVE A STORY TO TELL
STORIES ARE TOLD WITH
WORDS
STORIES ARE TOLD WITH
WORDS
Trustworthy
STORIES ARE TOLD WITH
WORDS
SmartTrustworthy
STORIES ARE TOLD WITH
WORDS
SmartTrustworthy
Forward
STORIES ARE TOLD WITH
WORDS
SmartTrustworthy
Cutting EdgeForward
STORIES ARE TOLD WITH
WORDS
Smart
Cre
ativ
e
Trustworthy
Cutting EdgeForward
STORIES ARE TOLD WITH
WORDS
Smart
Cre
ativ
e
Trustworthy
Cutting EdgeBIG
Forward
STORIES ARE TOLD WITH
WORDS
Smart
Cre
ativ
e
Trustworthy
Cutting EdgeBIGlittle
Forward
STORIES ARE TOLD WITH
WORDS
Smart
Cre
ativ
e
TalentedTrustworthy
Cutting EdgeBIGlittle
Forward
STORIES ARE TOLD WITH
WORDS
Smart
Cre
ativ
e
TalentedTrustworthy
Cutting EdgeBIGlittle
Risk Takers
Forward
STORIES ARE TOLD WITH
WORDS
Smart
Cre
ativ
e
TalentedTrustworthy
Cutting EdgeBIGlittle
Risk Takers
ImagineForward
STORIES ARE TOLD WITH
WORDS
Innovative Smart
Cre
ativ
e
TalentedTrustworthy
Cutting EdgeBIGlittle
Risk Takers
ImagineForward
STORIES ARE TOLD WITH
WORDS
Cheeky & Irreverent
Innovative Smart
Cre
ativ
e
TalentedTrustworthy
Cutting EdgeBIGlittle
Risk Takers
ImagineForward
STORIES ARE TOLD WITH PICTURES
STORIES ARE TOLD WITH PICTURES
STORIES ARE TOLD WITH PICTURES
STORIES ARE TOLD WITH PICTURES
STORIES ARE TOLD WITH
PEOPLE
STORIES ARE TOLD WITH
PEOPLE
THE BEST STORIES ARE
EASY TO SPOT
WordsC
heek
yS
mar
tIn
nova
tive
FUN
!
Hip
Mod
ern
Coo
l Yo
ung
THE BEST STORIES ARE
EASY TO SPOT
WordsC
heek
yS
mar
tIn
nova
tive
FUN
!
Hip
Mod
ern
Coo
l Yo
ung
PicturesTHE BEST
STORIES ARE
EASY TO SPOT
WordsC
heek
yS
mar
tIn
nova
tive
FUN
!
Hip
Mod
ern
Coo
l Yo
ung
Pictures
PeopleTHE BEST
STORIES ARE
EASY TO SPOT
THE BEST STORIES ARE
EASY TO SPOT
WordsFa
ntas
yK
id A
gain
Pla
y
DR
EA
M
FUN
Imag
ine
Youn
gM
ake
Bel
ieve
THE BEST STORIES ARE
EASY TO SPOT
Words
Pictures
Fant
asy
Kid
Aga
in
Pla
y
DR
EA
M
FUN
Imag
ine
Youn
gM
ake
Bel
ieve
THE BEST STORIES ARE
EASY TO SPOT
Words
Pictures
People
Fant
asy
Kid
Aga
in
Pla
y
DR
EA
M
FUN
Imag
ine
Youn
gM
ake
Bel
ieve
THE BEST STORIES ARE
EASY TO SPOT
But those are the big guys. Of course they
can tell their story.
Can we Tell our Story?
ANYONE CAN
TELL THEIR
STORY
WordsA
dven
ture
Trav
elP
LAY
Out
door
s
FUN
Nat
ure
Bre
athe
Ren
ewed
ANYONE CAN
TELL THEIR
STORY
Words
Pictures
Adv
entu
re
Trav
elP
LAY
Out
door
s
FUN
Nat
ure
Bre
athe
Ren
ewed
ANYONE CAN
TELL THEIR
STORY
Words
Pictures
People
Adv
entu
re
Trav
elP
LAY
Out
door
s
FUN
Nat
ure
Bre
athe
Ren
ewed
ANYONE CAN
TELL THEIR
STORY
ANYONE CAN
TELL THEIR
STORY
WordsV
isio
nP
assi
on
PLA
YC
reat
e
Pro
tect
Con
quer
Con
nect
GR
OW
ANYONE CAN
TELL THEIR
STORY
Words
Pictures
Vis
ion
Pas
sion
PLA
YC
reat
e
Pro
tect
Con
quer
Con
nect
GR
OW
ANYONE CAN
TELL THEIR
STORY
Words
Pictures
People
Vis
ion
Pas
sion
PLA
YC
reat
e
Pro
tect
Con
quer
Con
nect
GR
OW
ANYONE CAN
TELL THEIR
STORY
What makes a
great story?
1 Active & Vivid Characters who are
1
2
Active & Vivid Characters who are
Three Dimensional meaning they are far more than
1
2
3
Active & Vivid Characters who are
Three Dimensional meaning they are far more than
Just one thing: doctor, lawyer, architect, engineer, salesguy
And we feel INVESTED & CONNECTED to the story
1
2
3
4
Active & Vivid Characters who are
Three Dimensional meaning they are far more than
Just one thing: doctor, lawyer, architect, engineer, salesguy
Can you Show me what
that looks like?
First, let’s take a look at what a
story DOES NOT look like . . .
Man, I can’t believe we’re doing this again.
Man, I can’t believe we’re doing this again.
Does my suit make people want to hire us?
Man, I can’t believe we’re doing this again.
Does my suit make people want to hire us?
I’m glad they gave us this template
for the ad.
Man, I can’t believe we’re doing this again.
Does my suit make people want to hire us?
I’m glad they gave us this template
for the ad.
I wonder why people think we’re
so uptight . . .
Man, I can’t believe we’re doing this again.
Does my suit make people want to hire us?
I’m glad they gave us this template
for the ad.
I wonder why people think we’re
so uptight . . . I wonder if our competition is doing
a different pose?
Man, I can’t believe we’re doing this again.
Does my suit make people want to hire us?
I’m glad they gave us this template
for the ad.
I wonder why people think we’re
so uptight . . . I wonder if our competition is doing
a different pose?
Man, I can’t believe we’re doing this again.
Does my suit make people want to hire us?
I’m glad they gave us this template
for the ad.
I wonder why people think we’re
so uptight . . . I wonder if our competition is doing
a different pose?
Man, I can’t believe we’re doing this again.
Does my suit make people want to hire us?
I’m glad they gave us this template
for the ad.
I wonder why people think we’re
so uptight . . . I wonder if our competition is doing
a different pose?
Man, I can’t believe we’re doing this again.
Does my suit make people want to hire us?
I’m glad they gave us this template
for the ad.
I wonder why people think we’re
so uptight . . . I wonder if our competition is doing
a different pose?
Everyone is telling the same story which means no one remembers
anyone’s story!
A GREAT story looks like this
Jennifer’s dirty hands are visually
more interesting than any text box of
words could ever be. CEO and Muddy Hands = Brilliant
Jennifer’s dirty hands are visually
more interesting than any text box of
words could ever be. CEO and Muddy Hands = Brilliant
By pointing out that Jennifer was
9 years old when the company
started, she becomes three
dimensional to us
Jennifer’s dirty hands are visually
more interesting than any text box of
words could ever be. CEO and Muddy Hands = Brilliant
The font used in the word finally and years is perfect for story telling. It is sophisticated and jumps off the page at the reader
By pointing out that Jennifer was
9 years old when the company
started, she becomes three
dimensional to us
Jennifer’s dirty hands are visually
more interesting than any text box of
words could ever be. CEO and Muddy Hands = Brilliant
The font used in the word finally and years is perfect for story telling. It is sophisticated and jumps off the page at the reader
By pointing out that Jennifer was
9 years old when the company
started, she becomes three
dimensional to us
Most of us won’t take the time to stop and read the text. That’s the truth of it. But in this case, Jennifer’s Muddy hands create intrigue and interest and makes me want to learn more about her
Jennifer’s dirty hands are visually
more interesting than any text box of
words could ever be. CEO and Muddy Hands = Brilliant
The font used in the word finally and years is perfect for story telling. It is sophisticated and jumps off the page at the reader
By pointing out that Jennifer was
9 years old when the company
started, she becomes three
dimensional to us
Most of us won’t take the time to stop and read the text. That’s the truth of it. But in this case, Jennifer’s Muddy hands create intrigue and interest and makes me want to learn more about her
With just one shot, Backwoods has told a story about their CEO. Today, most stories are told
this way, making your ability to tell your story all the more important.
What if....your story began here?
INSTEAD OF HERE?
Let Bravo CC help you tell your
story today! Libby Spears Millie Shaw 972.754.6023 214.991.2231 [email protected] [email protected]
www.bravocc.com
Thank you to David C. Pearson for letting us use
this image in our show! It was perfect!