rural brands - success stories
TRANSCRIPT
Rural Brands - Success Stories
www.brandstory.in
Story Pad for every Brand
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Components
- Brand History
- Time/Duration it started
- Flagship Product
- Current Revenue
- Secret of Success
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Success Stories
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Getting the Regional TasteGujarat Tea Processors and Packers LTD
Brand : Wagh Bakri
History : Wagh Bakri Tea Group is a Premium Tea Company, having presence in tea business since 1892. Today it is the 3rd largest packaged tea company in India with a turnover of over Rs. 900 Cr. and over 30 million Kgs of tea distribution
2013 Sales : RS 7.3Bn
CAGR : >20% www.brandstory.in
ref: CRISAL Insight F&B Sep’14
Secret of Success
* Wagh Bakri Tea addressed the taste preferences of consumers in Gujarat
* Made it difficult for competition to penetrate into that region.
Wagh Bakri
www.brandstory.in
Getting the Regional Taste Aachi Masala Foods Pvt LTD
Brand : Aachi Masala
History : Aachi Group was found in the year 1995 by Mr. A.D.Padmasingh Isaac, a first generation entrepreneur with BBA and hailing from Nazareth in Tirunelveli District of Tamil Nadu. Undoubtedly, Aachi has come to rule the kitchen today!
2013 Sales : RS 5.8 Bn
CAGR : ~ 25% www.brandstory.in
ref: CRISAL Insight F&B Sep’14
Secret of Success
* Offers Region specific spices in TN, the country's biggest market for masalas.
Aachi Masala
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Being an Early BirdKali Aerated Water works Pvt LTD
Brand : Bovonto
History: 1916 is the origin of the Legendary drink ‘KALIMARK‘ by its founder Shri.P.V.S.K.Palaniappa Nadar and P.Unnamalai Ammal. During that year they started their commercial production of indigenous soft drinks, at Virudhupatti currently known as Virudhunagar.
2013 Sales : RS 1.3 Bn
CAGR :> 25% www.brandstory.in
ref: CRISAL Insight F&B Sep’14
Bovonto
Secret of Success
* Indigenous soft drinks since 1916
* Retained customer loyalty despite market domination by Pepsi & Coke
www.brandstory.in
Being an Early Bird DFM Foods LTD
Brand : CRAX
History : A pioneer in the Indian snack foods market, DFM Foods introduced CRAX Corn Rings in 1984.
2013 Sales : RS 2.3 Bn
CAGR : > 30%
www.brandstory.in
ref: CRISAL Insight F&B Sep’14
Crax
Secret of Success
* Pioneered Packaged Snacks - Introduced its CRAX corn rings in the 80's.
www.brandstory.in
Building a Strong Network Havmor Ice Cream Ltd
Brand : Havmor
History : In 1944, a young professional, Satish Chona, started an ice cream shop, by the name of Havmor, in Karachi in 1944. Initially it began as a part time venture to supplement the family income. The subsequent three years saw it becoming a popular local brand. But in 1947, in the wake of the India-Pakistan partition, he was forced to leave everything behind and migrate to India. He tried setting up a new venture in couple of Indian cities-Dehradun and Indore but then ultimatelysettled in Ahmedabad.
2013 Sales : RS 2.2 Bn
CAGR : > 30% www.brandstory.in
ref: CRISAL Insight F&B Sep’14
Havmor
Secret of Success
* Expanded Distribution to multiple outlets across Gujarat, Rajasthan & Maharashtra
www.brandstory.in
Building a Strong Network Anmol Biscuits LTD
Brand : Anmol
History : Anmol Biscuits is a prominent Biscuit Manufacturing Company of India. Formed in 1994, Anmol is the fastest growing manufacturer of biscuits in India. Headquartered at Kolkata, the company operates with an all-India sales network of 600,000 retailers and 3,000 distribution channels.
2013 Sales : RS 4.2 Bn
CAGR : ~ 30%
www.brandstory.in
ref: CRISAL Insight F&B Sep’14
Anmol
Secret of Success
* From being a single location player, anmol now has a wide network covering ~3000 distributors and 6 Lac retailers across north and east india.
www.brandstory.in
Hector Beverages Pvt LTD
Brand : Tzinga, Paper Boat
History : In 2011, Hector Beverages Private Ltd started manufacturing Tzinga, an energy drink. The startup has a manufacturing facility out of Gurgaon and has investments from N. R. Narayana Murthy's venture capital fund, Catamaran Investment Private Ltd. along with Footprint ventures and four angel investors. It was also named by Business Today as one of India's coolest startups.
2013 Sales : < RS 1 Bn
CAGR : > 30%
Being Innovative
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ref: CRISAL Insight F&B Sep’14
Secret of Success
* Offered Multiple favours in a largely single -flavour 'energy-drink' category.
*Packaged and branded traditional un-branded drinks like jaljeera, aam-panna, kalakhatta and kokum
*Innovated on packaging to offer affordable prices for consumers
Paper Boat
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Being Innovative Mapro Foods Pvt LTD
Brand : Mapro
History : Founded in 1959, the Company had its humble beginnings in thehill-town of Panchgani, near Mahabaleswar, when a businessman namedKishore Vora a pharmacist by profession, decided to make somestrawberry jam. He then went on to develop innovative products such asjelly sweets, fruit cubes with fruit juice and rose syrups with rosepetals – all for the first time in country.
2013 Sales : RS 1.2 Bn
CAGR : > 35%
www.brandstory.in
ref: CRISAL Insight F&B Sep’14
Mapro
Secret of Success
* Offered Juices with additional fruit content and jelly sweets with new fruit - based flavours
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Thank You
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