theoni company profile 3

Company profile 2013

2 // Company profile 2013

A.H.B GROUP S.ABOTTLED NATURAL MINERAL WATER

VATSOUNIA, POSTAL CODE 43060MOYZAKI KARDITSAS

TEL:2445061200, FAX :2445061000E-MAIL: [email protected] I.D. 094347622 - TAX OFFICE OF KARDITSA

www.theoni-water.gr

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TEL:2445061200, FAX :2445061000E-MAIL: [email protected] I.D. 094347622 - TAX OFFICE OF KARDITSA

www.theoni-water.gr

// table of contents

2 // Objective of A.H.B Group S.A. 5

3 // Principles of the company 5

1 // A.H.B Group Company 4

4 // Corporate social responsibility 6

5 // Geographical location 7

6 // Differences between natural mineral water - table water - water source 10

7 // The village Vatsounia 8

8 // Natural mineral water Theoni 11

9 // Quality control 12

10 // Chemical and microbiological analysis of water theoni by the institute of geology and mineral exploration (igme) 13

11 // Facilities 14

12 // Chemical analysis of natural mineral water Theoni 16

13 // Advantages of natural mineral water Theoni 17

14 // Packaging 18


1 // A.H.B Group Company

Founded on 28/11/1996 by Mr Vasilis Tselios and his partners.

Mr Vasilis Tselios create a modern industrial plant of Bottled Natural Mineral Water to

comply with the requirements of the specification of Quality Assurance Systems ISO 22000:

2005 (HACCP) and the Law.

To achieve this goal, the company A.H.B. Group SA, based on international standards and the requirements of the domestic and the international bottled water market, has created a modern water bottling plant

In their strategic thinking prevailed three views by which the investors define the company’s business strategy:

An environmental overviewMarket’s viewAspect of the project and view of the measurements

These views are the tools that help the investor to think the results, identify the critical factors and to adapt its actions so as to achieve the ideal position.

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2 // Objective of A.H.B Group S.A.

Increase of profits with dynamic, growth of sales step by step and continuous increase of the share of the total market of bottled water in Greece.

Our vision, to conquer one of the top five bottling water in Greece in the next three years and to expand our turnover in foreign markets, will provide guidelines for our choices.

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3 // Principles of the company

1.Excellent,

modern and innovative actions of sales and marketing.

2.Respect and use with consciousness of all

financial resources of the company.

3.Decentralized

business structure that rewards the

offer, the initiative, the responsibility and the

team spirit.

4.Exemplary

representation of the company to customers,

consumers, contractors, wholesalers, dealers, retailers and every

trader.

THE EXEMPLARY APPLICATION OF THE FOLLOWING FOUR PRINCIPLES WILL SUPPORT THE SUCCESS


As part of corporate social responsibility, the company A.H.B GROUP S.A. help improve economic prosperity and upgrate the living conditions of the society in which it operates.

Each dynamic community bases its expectations for the future on the existing producing dynamics. In the modern communities these dynamics are found within their momentum towards investments. This momentum is measured by the internal drive of the community, as applied to the investments for economic growth.

With this thinking the company has an ulterior motive in her continued investing towards economic prospects and upgrading the living standards of the community, where is located.

4 // Corporate social responsibility

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5 // Geographical location

Located 10 km from Mouzaki and 40 km from Karditsa we meet the Village Vatsounia.

The village has excellent drinking water, which according to chemical analyzes of the

General Chemical Laboratory is one of the best in the country.

VATSOUNIASPATHES

MARTINI

PORTI

MOUZAKI

PALEOKASTRO

TRIGONA

NISIA

MELIGOS

DRAKOTRIPA

Natural Mineral Water THEONI

KERAMARGIO


6 // The Village Vatsounia

10 km from Mouzaki and 40 km from Karditsa are necessary to reach Vatsounia. Placed on an altitude of 430 m, sparsely populated and drowned in the forest of chestnut trees, fir trees and oak trees, Vatsounia belongs to the municipality of Mouzaki.

The main source of income of the residents comes from sheep goats and swine raising. About 5,000 sheep and swine are fed. The village has excellent drinking water, which according to chemical analyses of the General State Chemical Laboratory, is one of the best one can drink in Greece.

The history of the village, from antiquity until today, is incomplete not completely known. The village establishment is lost in the mists of time. Very close to the village, at “Paliokklisi” surrounding is placed the ancient kingdom of Seles. In modern times, testified that, around the year 1800, there were many battles in the area. At the end of the last century, the population of the town increased considerably, as moved in the area a group of people from the Epirus’ villages of Konitsa.

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SPRING


7 // Advantages of natural mineral water Theoni

LOW RATE OF NITRATES-NITRITEwhich are indicators of water contamination

LOW CHLORIDES CL-

According to researches the clorides (in high rates):

1. is a powerful poisonous neurotoxi

2. create carcinogenic compounds

(trihalomethanes).

3. cause heart diseases and arteriosclerosis.

4. kill good bacteria called probiotics

ABSENCE OF HEAVY, TOXIC METALS

LOW RATE OF SODIUM The sodium in high level can cause problem in arteries.

LOW RATE OF PHOSPHORUS

The phosphate are indicators of water contamination with pesticides

ALCALINE WATER PH 8

The cells of our body is slightly alkaline and must remain in order to

be healthy.

MODERATE WATER HARDNESS 113 MG/L

8 // Differences between naturalmineral water - table water -water source

NATURAL MINERAL WATERHas exclusively underground origin and Community

Directives prohibit any treatment or disinfection in natural

mineral water.

TABLE WATER

SPRING WATER

May be of any origin (eg drilling of lake from the river,

even desalinated sea water). The table water can

decontaminate, in order the recommendation to be

consistent with the corresponding EU directive from

drinking water

The spring water is an intermediate category between the

table and natural mineral water.

The european union has identified three different types of bottled water.

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9 // Natural mineral water Theoni

NATURAL MINERALWATER

THEONI

The bottling is fullyautomated in order to

eliminated the riskcontamination.

Excellent qualityand chemical composition

Bottled directlyfrom source

without incurring anytreatment.

The bottled water “THEONI” is real

spring water from the naturally sprouting

springs of Goura, at an altitude of over

one thousand meters. These springs

are located in the forest “Vatsounia” of

Mouzaki Municipality of Karditsa. The

springs in this region are part of Penios

river water basin. Basic topographical data

describing the terrain of the springs is in

the elevation changes, the various slopes

and creases.

The area of the springs for the “THEONI”

water is in the western fringes of the

“Itamos” mountain and the southern

outskirts of the “Koziaka” mountain, which

are part of the Agrafa mountain range.

The earthly sprouted (artesian water)

springs of Goura at an altitude of

over 1000 meters are also providing

the drinking water of the residents of

Vatsounia. The water source of Goura

springs from their underground reservoirs

never ends and a part of this is bottled by

AHB Group SA, under the name “THEONI”.

“Theoni” is, as it became known from the

memories of the elders in the area, the

name of the spring fairy in the region

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10 // Natural mineral water Theoni - source

The Natural Mineral Water THEONI springs at 1100 m altitude of the sources of Goura, in the mountainous region of Agrafa in Karditsa.


11 // Quality control

Application system

ISO 22000: 2005-HACCP

Daily, organoleptic and

microbiological controls in

water samples periodically

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12 // Chemical and microbiological analysis of water theoni by the institute of geology and mineral exploration (IGME)


In our own, modernized facilities our bottling process is completely automated, with no human intervention at critical control points of filling bottles and capping.

13 // Facilities

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The distribution channels are a result of a long research to find the effective points of sales for their bottled water. Their aim is to cover localities for AHB GROUP to offer her products.


14 // Chemical analysis of natural mineral water Theoni

CHEMICAL ANALYSIS BY THE LABORATORY FOR THE QUALITY OF BOTTLED WATER(GREEK INSTITUDE OF GEOLOGICAL RESEARCH – I.G.M.E)

CATIONS ANIONS

Ca+2 44,1 mg/l Cl- < 5 mg/l

Mg+2 0,8 mg/l HCO3

- 137 mg/l

Na+ 1,6 mg/l SO4

-2 5,0 mg/l

K+ 0,2 mg/l NO3

- 1,2 mg/l

NH4

+ <0,1 mg/l NO2

- <0,05 mg/l

pH (21oC): 8,0

Conductivity (25oC): 234 μS/cm

Total Hardness: 113 mg/l CaCO3

Solids remainder (260oC): 140 mg /l

THIS WATER IS CHARACTERIZEDLOW IN MINERAL CONTENT

THIS WATER IS SUITED FOR DIETS POOR IN SODIUM

WATER SOURCE:“GOURA SPRING” ON THE AGRAFA MOUNTAIN CREST OF THE EAST PINDOS

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12 x 500 ml 24 x 500 ml

500 ml blue

6 x 1500 ml

1500 ml

1500 ml & 500 ml blue

The current packaging is in transparent and colored (blue) bottles.

15 // Packaging

500 ml Fason Bottle 10 lt

* Very soon you will have at your disposal bottles of 1lt and bottles of 10lt no-returnable

500 ml

*

*



TEL:2445061200, FAX :2445061000E-MAIL: [email protected]

VAT I.D. 094347622 - TAX OFFICE OF KARDITSA

www.theoni-water.gr

theoni company profile 3

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