theoni company profile 2

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Company profile 2013

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Page 1: Theoni Company Profile 2

Company profile 2013

Page 2: Theoni Company Profile 2

A.H.B GROUP S.ABOTTLED NATURAL MINERAL WATER

VATSOUNIA, POSTAL CODE 43060MOYZAKI KARDITSAS

TEL:2445061200, FAX :2445061000E-MAIL: [email protected] I.D. 094347622 - TAX OFFICE OF KARDITSA

www.theoni-water.gr

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Contents

Objective of A.H.B Group S.A. 5

Principles of the company 5

A.H.B Group Company 4

Corporate social responsibility 6

Geographical location 7

Differences between naturalmineral water - table water - water source 10

The village Vatsounia 8

Natural mineral water Theoni 11

Quality control 12

Chemical and microbiological analysis ofwater theoni by the institute of geology andmineral exploration (igme) 13

Facilities 14

Chemical analysis of natural mineral water Theoni 16

Advantages of natural mineral water Theoni 17

Packaging 18

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A.H.B Group Company

Founded on 28/11/1996 by Mr Vasilis Tselios and his partners.

Mr Vasilis Tselios create a modern industrial plant of Bottled Natural Mineral

Water to comply with the requirements of the specification of Quality Assurance

Systems ISO 22000:2005 (HACCP) and the Law.

To achieve this goal, the company A.H.B. Group SA, based on international standards and the requirements of the domestic and the international bottled water market, has created a modern water bottling plant

In their strategic thinking prevailed three views by which the investors define the company’s business strategy:

An environmental overviewMarket’s viewAspect of the project and view of the measurements

These views are the tools that help the investor to think the results, identify the critical factors and to adapt its actions so as to achieve the ideal position.

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Principles of the company

Objective ofA.H.B Group S.A.

The exemplary application of the following four principles will support the success

1. Excellent, modern and innovative actions of sales and marketing.

2. Respect and use with consciousness of all financial resources of the company.

3. Decentralized business structure that rewards the offer, the initiative, the responsibility and the team spirit.

4. Exemplary representation of the company to customers, consumers, contractors, wholesalers, dealers, retailers and every trader.

Increase of profits with dynamic, growth of sales step by step and

continuous increase of the share of the total market of bottled water in

Greece.

Our vision, to conquer one of the top five bottling water in Greece in the

next three years and to expand our turnover in foreign markets, will

provide guidelines for our choices.

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Corporate social responsibility

As part of corporate social responsibility, the company A.H.B GROUP S.A. help improve economic prosperity and upgrate the living conditions of the society in which it operates.

Each dynamic community bases its

expectations for the future on the

existing producing dynamics. In the

modern communities these dynamics

are found within their momentum

towards investments. This momentum

is measured by the internal drive of the

community, as applied to the investments

for economic growth.

With this thinking the company has

an ulterior motive in her continued

investing towards economic prospects

and upgrading the living standards of

the community, where is located.

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VATSOUNIA

SPATHES

MARTINI

AG. DIMITRIOS

PORTI

MOUZAKI

PALEOKASTRO

TRIGONA

NISIA

MELIGOS

DRAKOTRIPA

Natural Mineral Water THEONI

KERAMARGIO

Geographical location

Located 10 km from Mouzaki and 40 km from Karditsa we meet the

Village Vatsounia.

The village has excellent drinking water, which according to chemical

analyzes of the General Chemical Laboratory is one of the best in the

country.

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The Village Vatsounia

10 km from Mouzaki and 40 km from Karditsa are necessary to reach Vatsounia. Placed on an altitude of 430 m, sparsely populated and drowned in the forest of chestnut trees, fir trees and oak trees, Vatsounia belongs to the municipality of Mouzaki.

The main source of income of the residents comes from sheep goats and swine raising. About 5,000 sheep and swine are fed. The village has excellent drinking water, which according to chemical analyses of the General State Chemical Laboratory, is one of the best one can drink in Greece.

The history of the village, from antiquity until today, is incomplete not completely known. The village establishment is lost in the mists of time. Very close to the village, at “Paliokklisi” surrounding is placed the ancient kingdom of Seles. In modern times, testified that, around the year 1800, there were many battles in the area. At the end of the last century, the population of the town increased considerably, as moved in the area a group of people from the Epirus’ villages of Konitsa.

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SPRING

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Natural mineral waterTheoni - source

The Natural Mineral Water

THEONI springs at 1100 m altitude

of the sources of Goura, in the

mountainous region of Agrafa in

Karditsa.

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Differences between natural mineral water - table water - water source

NATURAL MINERAL WATER

Has exclusively underground origin and

Community Directives prohibit any treatment or

disinfection in natural mineral water.

TABLE WATER

SPRING WATER

May be of any origin (eg drilling of lake from

the river, even desalinated sea water). The

table water can decontaminate, in order the

recommendation to be consistent with the

corresponding EU directive from drinking water

The spring water is an intermediate category

between the table and natural mineral water.

The european union has identified three different types of bottled water.

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Natural mineral waterTheoni

NATURAL MINERALWATER

THEONI

The bottling is fullyautomated in order to

eliminated the riskcontamination.

Excellent qualityand chemical composition

Bottled directlyfrom source

without incurring anytreatment.

The bottled water “THEONI” is real

spring water from the naturally

sprouting springs of Goura, at an

altitude of over one thousand meters.

These springs are located in the forest

“Vatsounia” of Mouzaki Municipality

of Karditsa. The springs in this region

are part of Penios river water basin.

Basic topographical data describing

the terrain of the springs

is in the elevation

changes, the

various slopes and

creases.

The area of the springs for the

“THEONI” water is in the western

fringes of the “Itamos” mountain and

the southern outskirts of the “Koziaka”

mountain, which are part of the Agrafa

mountain range.

The earthly sprouted (artesian water)

springs of Goura at an altitude of

over 1000 meters are also providing

the drinking water of the residents of

Vatsounia. The water source of Goura

springs from their underground

reservoirs never ends

and a part of this

is bottled by

AHB Group SA,

under the name

“THEONI”.

“Theoni” is, as it became known from

the memories of the elders in the area,

the name of the spring fairy in the

region

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Advantages of natural mineral water Theoni

LOW RATE OF NITRATES-NITRITEwhich are indicators of water contamination

LOW CHLORIDES CL-

According to researches the clorides (in high rates):

1. is a powerful poisonous neurotoxi

2. create carcinogenic compounds (trihalomethanes).

3. cause heart diseases and arteriosclerosis.

4. kill good bacteria called probiotics

ABSENCE OF HEAVY, TOXIC METALS

LOW RATE OF SODIUM The sodium in high level can cause problem in arteries.

LOW RATE OF PHOSPHORUS The phosphate are indicators of water contamination with pesticides

ALCALINE WATER PH 8The cells of our body is slightly alkaline and must remain in order to be

healthy.

MODERATE WATER HARDNESS 113 MG/L

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Quality control

Application system

ISO 22000: 2005-HACCP

Daily, organoleptic and

microbiological controls in water

samples periodically

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Chemical and microbiological analysis of water theoni by the institute of geology and mineral exploration (IGME)

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Facilities

In our own, modernized facilities our bottling process is completely automated,

with no human intervention at critical control points of filling bottles and capping.

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Packaging

The current packaging is in

transparent and colored (blue) bottles.

500ml

12 x 500 ml

24 x 500 ml

500 ml blue

1500 ml

Page 19: Theoni Company Profile 2

500 ml Fason

Bottle10 lt

Very soon you will have

at your disposal bottles

of 1lt and bottles of 10lt

no-returnable

6 x 1500 ml

1500 ml &

500 ml blue

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Chemical analysis of natural mineral water Theoni

CHEMICAL ANALYSIS BY THE LABORATORY FOR THE QUALITY OF BOTTLED WATER

(GREEK INSTITUDE OF GEOLOGICAL RESEARCH – I.G.M.E)

CATIONS ANIONS

Ca+2 44,1 mg/l Cl- < 5 mg/l

Mg+2 0,8 mg/l HCO3- 137 mg/l

Na+ 1,6 mg/l SO4-2 5,0 mg/l

K+ 0,2 mg/l NO3- 1,2 mg/l

NH4+ <0,1 mg/l NO2

- <0,05 mg/l

pH (21oC): 8,0

Conductivity (25oC): 234 μS/cm

Total Hardness: 113 mg/l CaCO3

Solids remainder (260oC): 140 mg /l

THIS WATER IS CHARACTERIZEDLOW IN MINERAL CONTENT

THIS WATER IS SUITED FOR DIETS POOR IN SODIUM

WATER SOURCE:“GOURA SPRING” ON THE AGRAFA MOUNTAIN CREST OF

THE EAST PINDOS

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A.H.B GROUP S.ABOTTLED NATURAL MINERAL WATER

VATSOUNIA, POSTAL CODE 43060MOYZAKI KARDITSAS

TEL:2445061200, FAX :2445061000E-MAIL: [email protected]

VAT I.D. 094347622 - TAX OFFICE OF KARDITSA

www.theoni-water.gr