theoni company profile 2
DESCRIPTION
Theoni v 1TRANSCRIPT
Company profile 2013
A.H.B GROUP S.ABOTTLED NATURAL MINERAL WATER
VATSOUNIA, POSTAL CODE 43060MOYZAKI KARDITSAS
TEL:2445061200, FAX :2445061000E-MAIL: [email protected] I.D. 094347622 - TAX OFFICE OF KARDITSA
www.theoni-water.gr
3
Contents
Objective of A.H.B Group S.A. 5
Principles of the company 5
A.H.B Group Company 4
Corporate social responsibility 6
Geographical location 7
Differences between naturalmineral water - table water - water source 10
The village Vatsounia 8
Natural mineral water Theoni 11
Quality control 12
Chemical and microbiological analysis ofwater theoni by the institute of geology andmineral exploration (igme) 13
Facilities 14
Chemical analysis of natural mineral water Theoni 16
Advantages of natural mineral water Theoni 17
Packaging 18
4
A.H.B Group Company
Founded on 28/11/1996 by Mr Vasilis Tselios and his partners.
Mr Vasilis Tselios create a modern industrial plant of Bottled Natural Mineral
Water to comply with the requirements of the specification of Quality Assurance
Systems ISO 22000:2005 (HACCP) and the Law.
To achieve this goal, the company A.H.B. Group SA, based on international standards and the requirements of the domestic and the international bottled water market, has created a modern water bottling plant
In their strategic thinking prevailed three views by which the investors define the company’s business strategy:
An environmental overviewMarket’s viewAspect of the project and view of the measurements
These views are the tools that help the investor to think the results, identify the critical factors and to adapt its actions so as to achieve the ideal position.
5
Principles of the company
Objective ofA.H.B Group S.A.
The exemplary application of the following four principles will support the success
1. Excellent, modern and innovative actions of sales and marketing.
2. Respect and use with consciousness of all financial resources of the company.
3. Decentralized business structure that rewards the offer, the initiative, the responsibility and the team spirit.
4. Exemplary representation of the company to customers, consumers, contractors, wholesalers, dealers, retailers and every trader.
Increase of profits with dynamic, growth of sales step by step and
continuous increase of the share of the total market of bottled water in
Greece.
Our vision, to conquer one of the top five bottling water in Greece in the
next three years and to expand our turnover in foreign markets, will
provide guidelines for our choices.
6
Corporate social responsibility
As part of corporate social responsibility, the company A.H.B GROUP S.A. help improve economic prosperity and upgrate the living conditions of the society in which it operates.
Each dynamic community bases its
expectations for the future on the
existing producing dynamics. In the
modern communities these dynamics
are found within their momentum
towards investments. This momentum
is measured by the internal drive of the
community, as applied to the investments
for economic growth.
With this thinking the company has
an ulterior motive in her continued
investing towards economic prospects
and upgrading the living standards of
the community, where is located.
7
VATSOUNIA
SPATHES
MARTINI
AG. DIMITRIOS
PORTI
MOUZAKI
PALEOKASTRO
TRIGONA
NISIA
MELIGOS
DRAKOTRIPA
Natural Mineral Water THEONI
KERAMARGIO
Geographical location
Located 10 km from Mouzaki and 40 km from Karditsa we meet the
Village Vatsounia.
The village has excellent drinking water, which according to chemical
analyzes of the General Chemical Laboratory is one of the best in the
country.
8
The Village Vatsounia
10 km from Mouzaki and 40 km from Karditsa are necessary to reach Vatsounia. Placed on an altitude of 430 m, sparsely populated and drowned in the forest of chestnut trees, fir trees and oak trees, Vatsounia belongs to the municipality of Mouzaki.
The main source of income of the residents comes from sheep goats and swine raising. About 5,000 sheep and swine are fed. The village has excellent drinking water, which according to chemical analyses of the General State Chemical Laboratory, is one of the best one can drink in Greece.
The history of the village, from antiquity until today, is incomplete not completely known. The village establishment is lost in the mists of time. Very close to the village, at “Paliokklisi” surrounding is placed the ancient kingdom of Seles. In modern times, testified that, around the year 1800, there were many battles in the area. At the end of the last century, the population of the town increased considerably, as moved in the area a group of people from the Epirus’ villages of Konitsa.
9
SPRING
10
Natural mineral waterTheoni - source
The Natural Mineral Water
THEONI springs at 1100 m altitude
of the sources of Goura, in the
mountainous region of Agrafa in
Karditsa.
11
Differences between natural mineral water - table water - water source
NATURAL MINERAL WATER
Has exclusively underground origin and
Community Directives prohibit any treatment or
disinfection in natural mineral water.
TABLE WATER
SPRING WATER
May be of any origin (eg drilling of lake from
the river, even desalinated sea water). The
table water can decontaminate, in order the
recommendation to be consistent with the
corresponding EU directive from drinking water
The spring water is an intermediate category
between the table and natural mineral water.
The european union has identified three different types of bottled water.
12
Natural mineral waterTheoni
NATURAL MINERALWATER
THEONI
The bottling is fullyautomated in order to
eliminated the riskcontamination.
Excellent qualityand chemical composition
Bottled directlyfrom source
without incurring anytreatment.
The bottled water “THEONI” is real
spring water from the naturally
sprouting springs of Goura, at an
altitude of over one thousand meters.
These springs are located in the forest
“Vatsounia” of Mouzaki Municipality
of Karditsa. The springs in this region
are part of Penios river water basin.
Basic topographical data describing
the terrain of the springs
is in the elevation
changes, the
various slopes and
creases.
The area of the springs for the
“THEONI” water is in the western
fringes of the “Itamos” mountain and
the southern outskirts of the “Koziaka”
mountain, which are part of the Agrafa
mountain range.
The earthly sprouted (artesian water)
springs of Goura at an altitude of
over 1000 meters are also providing
the drinking water of the residents of
Vatsounia. The water source of Goura
springs from their underground
reservoirs never ends
and a part of this
is bottled by
AHB Group SA,
under the name
“THEONI”.
“Theoni” is, as it became known from
the memories of the elders in the area,
the name of the spring fairy in the
region
13
Advantages of natural mineral water Theoni
LOW RATE OF NITRATES-NITRITEwhich are indicators of water contamination
LOW CHLORIDES CL-
According to researches the clorides (in high rates):
1. is a powerful poisonous neurotoxi
2. create carcinogenic compounds (trihalomethanes).
3. cause heart diseases and arteriosclerosis.
4. kill good bacteria called probiotics
ABSENCE OF HEAVY, TOXIC METALS
LOW RATE OF SODIUM The sodium in high level can cause problem in arteries.
LOW RATE OF PHOSPHORUS The phosphate are indicators of water contamination with pesticides
ALCALINE WATER PH 8The cells of our body is slightly alkaline and must remain in order to be
healthy.
MODERATE WATER HARDNESS 113 MG/L
14
Quality control
Application system
ISO 22000: 2005-HACCP
Daily, organoleptic and
microbiological controls in water
samples periodically
15
Chemical and microbiological analysis of water theoni by the institute of geology and mineral exploration (IGME)
16
Facilities
In our own, modernized facilities our bottling process is completely automated,
with no human intervention at critical control points of filling bottles and capping.
17
18
Packaging
The current packaging is in
transparent and colored (blue) bottles.
500ml
12 x 500 ml
24 x 500 ml
500 ml blue
1500 ml
500 ml Fason
Bottle10 lt
Very soon you will have
at your disposal bottles
of 1lt and bottles of 10lt
no-returnable
6 x 1500 ml
1500 ml &
500 ml blue
20
Chemical analysis of natural mineral water Theoni
CHEMICAL ANALYSIS BY THE LABORATORY FOR THE QUALITY OF BOTTLED WATER
(GREEK INSTITUDE OF GEOLOGICAL RESEARCH – I.G.M.E)
CATIONS ANIONS
Ca+2 44,1 mg/l Cl- < 5 mg/l
Mg+2 0,8 mg/l HCO3- 137 mg/l
Na+ 1,6 mg/l SO4-2 5,0 mg/l
K+ 0,2 mg/l NO3- 1,2 mg/l
NH4+ <0,1 mg/l NO2
- <0,05 mg/l
pH (21oC): 8,0
Conductivity (25oC): 234 μS/cm
Total Hardness: 113 mg/l CaCO3
Solids remainder (260oC): 140 mg /l
THIS WATER IS CHARACTERIZEDLOW IN MINERAL CONTENT
THIS WATER IS SUITED FOR DIETS POOR IN SODIUM
WATER SOURCE:“GOURA SPRING” ON THE AGRAFA MOUNTAIN CREST OF
THE EAST PINDOS
21
A.H.B GROUP S.ABOTTLED NATURAL MINERAL WATER
VATSOUNIA, POSTAL CODE 43060MOYZAKI KARDITSAS
TEL:2445061200, FAX :2445061000E-MAIL: [email protected]
VAT I.D. 094347622 - TAX OFFICE OF KARDITSA
www.theoni-water.gr