the "your name here" podcast: what works and why
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Erik Ireland, Digital Content Manager, San Francisco AIDS Foundation (SFAF), discussed lessons of using podcasts to further SFAF’s mission.TRANSCRIPT
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The “your-name-here” Podcast:what works and why.
Erik IrelandDigital Conent Manager
San Francisco AIDS Foundation
2009 National HIV Prevention ConferenceAugust 23-26, 2008Atlanta, Georgia
sfaf.org8/25/2009The “your-name-here” Podcast: what works and why
Has your anyone ever told you…
“We really need to start using new media/web 2.0/social networking/etc?”
Did you ask why?
sfaf.org
What is a podcast? And what isn’t?
• Audio or video (or both) presentation
• Regular schedule/format
• RSS Feed/Blog
• iTunes syndication
• Social media integration
Key Elements
8/25/2009The “your-name-here” Podcast: what works and why
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This American Life or Charlie Rose?
AIDS/LifeCycle Podcast
vs.
SFAF.org Podcast
Creating unique content for unique audiences
8/25/2009The “your-name-here” Podcast: what works and why
• Content – what is the story?
• Format – how is it being told?
• Voice – who is telling the story to whom?
• Look / Feel – what is the tone/feeling of the story?
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Tune In & Turn On
• Facebook/MySpace
• Email lists
Reaching audiences with word-of-finger sharing
8/25/2009The “your-name-here” Podcast: what works and why
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• How can you be there too?• Get into your organization’s printed materials/newsletters
• Interview people who have new constituencies that overlap yours
• Make yourself available for interviews or have others in your organization mention your podcast in their talks
8/25/2009The “your-name-here” Podcast: what works and why
“Print-egration” - the art of cross-promotion
Cross-promoting with publications, events & media
• Where does your audience go?• What do they read?• What do they watch & listen to?
sfaf.org8/25/2009The “your-name-here” Podcast: what works and why
Mission Control
The San Francisco AIDS Foundation provides leadership to prevent new HIV infections. Linking community experience with science, the Foundation develops ground-breaking prevention programs and bold policy initiatives to promote health and create sustainable progress against HIV. Established in 1982, the Foundation refuses to accept that HIV transmission is inevitable.
Your organization’s mission and your podcast
sfaf.org8/25/2009The “your-name-here” Podcast: what works and why
Hey! What if…?
• Your podcast could be a flexible problem solver for your organization.
• Your podcast could fill communications gaps with lasting, valuable content.
• Using blogs and/or Twitter, your podcast could create a conversation with your audience.
Still think you don’t need a podcast?
sfaf.org8/25/2009The “your-name-here” Podcast: what works and why
Keep It Simple
Use an audio/video formula and stick to it.• Introduction
• Content
• Close with ‘call to action’ if appropriate
Smaller files/shorter podcasts are usually better.
Don’t be afraid to be yourself but let the content be the star and always have a focused topic/message.
Where else can you use your podcast? • Web site homepage
• Article sidebars
• Donation appeal
• Print newsletters/brochures
• How else can your podcast promote or advance your programs/services?
What I learned from 4 years of podcast production
sfaf.org8/25/2009The “your-name-here” Podcast: what works and why
Want to know more?
12:00 to 1:30 immediately following this panel
Come to the lab!