the wind of change
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© 2010. IDA International. All rights reserved. Strictly Confidential.
The Wind of Change Social Media Landscape in Singapore
Sebastian Foo
Assistant Director, IDA International
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© 2010. IDA International. All rights reserved. Strictly Confidential. 2
Table of Content
It Started with… 2
7th May and Social Media 3
What About… 4
The Context 1
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5,076,700 3,658,400
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2,478,720*
48.3%*
* Dated March 2011
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Table of Content
It Started with… 2
7th May and Social Media 3
What About… 4
The Context 1
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© 2010. IDA International. All rights reserved. Strictly Confidential. 8 Started in 2008….
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Reflect…on the way Government Engagement with Citizen.
1998 : 1 Website
2000 : 1 Portal
2006 : 1 Portal+ Multi-touchpts
2010 : 1 Portal+ & Facebook
2015 : ?
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These examples are all driven by Government agencies. What about those triggered by Citizens?
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Table of Content
It Started with… 2
7th May and Social Media 3
What About… 4
The Context 1
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7th May 2011
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Let’s revisit this…Zoom into Generation Y.
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Facebook, Twitter & Youtube, the new battlegrounds?
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Facebook, Twitter & Youtube, the new battlegrounds?
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Facebook, Twitter & Youtube, the new battlegrounds?
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Superstars emerged…
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Prime Minister Lee goes on Facebook
4th May –
“Hi, I'm Lee Hsien Loong
Welcome to my webchat!
This is my first time doing
this so please don’t flame
me…
I'm a newbie :-)
I see many of you are
interested in how we can
engage youths more
Shall we start with this?”
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60mins, 6,200 comments & 50 responses.
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Citizens are participating… Snap Pictures, Film Videos, Write Comments Volunteering Join Petitions
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Importance of Social Media
• Straits Times newspaper - 36.3% of people between the ages of 21 and 34 cited the Internet as their top source of local political news compared with 35.3% who preferred newspapers.
• According to local media, “Generation Y” citizens, or those born after 1975, make up 1 in 4 voters. And every party has been quick to take note.
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Table of Content
It Started with… 2
7th May and Social Media 3
What About… 4
The Context 1
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201,840
4.66%
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The Wind of Change is upon us.
How should we utilise it to
engage and understand our Citizens?