the what why and how of web analytics testing
TRANSCRIPT
THE WHAT, WHY & HOW OF (WEB) ANALYTICS TESTING
Anand Bagmar Software Quality Evangelist
@BagmarAnand about.me/anand.bagmar
ABOUT ME
What do you expect from this session?
Why do we do Testing?
HOW DO WE VALIDATE?
What are Heuristics?
Web Analytics
WHAT IS WEB ANALYTICS?
WHY DO WE NEED WEB ANALYTICS?
WEB ANALYTICS SOLUTIONS
Google Analytics
SiteCatalyst
AWStats
WebTrends
….
Testing Web Analytics
LEARN & OPTIMIZE
TESTING AT THE REPORT LEVEL
Pros
¨ Ensure report is setup correctly
Cons
¨ Licensing
¨ Reports not yet setup
¨ Validate all requests are sent / captured
Biggest Problem
It is TOO LATE!
The Solution
Web Analytics Testing Challenges
MANUAL
REPEATING OVER-AND-OVER AGAIN
WAAT - Web Analytics Automation Testing
WHAT DOES WAAT DO FOR ME?
q Plugs into existing test framework
q With minimal changes
q Web Analytic tool independent
q UI Driver framework independent
q Browser independent
FLAVORS
ARCHITECTURE
WAAT-JAVA
q Original flavor
q Supports 3 plugins
q Omniture Debugger
q HttpSniffer
q JsSniffer
q Available on github
WAAT-RUBY
q Ruby gem implemented over WAAT-Java
q Uses RJB – Ruby-Java-Bridge
q Supports 2 plugins
q HttpSniffer
q JsSniffer
q Available on github and rubygems.org
OMNITURE DEBUGGER
OMNITURE DEBUGGER
Pros
q OS independent
q Run using the regular test-user
Cons
q Browser dependent – need to implement ScriptRunner for the UI-driver in use
q Web-Analytic solution dependent – Adobe Marketing Cloud / Omniture SiteCatalyst
HTTPSNIFFER
Pros
q Web-analytic solution independent
q Browser independent
q UI-driver independent
Cons
q 3rd party libraries are OS Dependent
q HTTPs not supported out-of-the-box
q Run tests as ‘root’
JSSNIFFER
Pros q Web-analytic solution independent
q Browser independent
q HTTPs supported out-of-the-box
q No dependency on any 3rd party library
Cons q Need to write JavaScript to get the URL from the browser
q UI-driver dependent
Is that all to
Web Analytics?
The new “kids” in town
IoT & Big Data
Some popular use cases
IOT – INTERNET OF THINGS
Opportunity to
¨ Create new value propositions
¨ Be Innovative
¨ Be Creative
IOT – HOW TO DELIVER VALUE?
¨ Automate the manual processes
¨ Integrate data capabilities
¨ Collect – integrate from various sources
¨ Repeat collection – automate the collection
¨ Analyze – manual & machine learning
¨ Optimize / Pivot
¨ Repeat
IOT – CHALLENGES
¨ Federated devices
¨ Different types of networks
¨ Different communication channels
¨ Physical (hardware) & Virtual (software)
IOT – BIGGER CHALLENGES
¨ Too many devices
¨ Lots of data
BIG DATA …. IS GETTING BIGGER
¨ Volumes of data generated ¨ A jet engine generates 1TB of data per flight.
¨ A large refinery generates 1TB of raw data per day.
¨ As cars get smarter, the number of sensors is projected to reach as many as 200 per car.
¨ Sensors of all types will generate immense amounts of data. In fact, analysts estimate that by 2020, 40 percent of all data will come from sensors.
¨ IoT leads to massive volumes of data
http://www.cisco.com/web/solutions/trends/iot/docs/iot-data-analytics-white-paper
IoT is about Data!
TO GET VALUE FROM IOT …
¨ Collect
¨ Analyze
¨ Predict
¨ Plan
What does this mean for Testing?
TESTING OPPORTUNITIES
We need to build capabilities to validate –
¨ Data collection is working well
¨ From all sources
¨ Analyzing data, capturing patterns and trends
¨ Optimize business value
¨ Create new opportunities and value propositions
RESOURCES
¨ https://github.com/anandbagmar/waat
¨ https://github.com/anandbagmar/waat-ruby
¨ http://essenceoftesting.blogspot.in/search/label/waat
¨ http://www.cisco.com/web/solutions/trends/iot/docs/iot-data-analytics-white-paper
¨ http://www.dezyre.com/article/how-big-data-analysis-helped-increase-walmart-s-sales-turnover/109
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@BagmarAnand about.me/anand.bagmar
THANK YOU