Why chooseYahoo Web Analytics

Over Google Analytics

• Yahoo Web Analytics• Indextools• Free• 20 mln max page views per project• Strong e-commerce analytics• Flexible and highly customizable

YWA! ?

• Multiple conversions (max 50)• Custom report builder • Real-time data (+/- 2 sec. lag)• Ad hoc funnels / scenario’s• Extensive API• Multiple ppc platform integration• Internal search (0-result searches, search

terms)• Multiple campaign categories• Ecommerce product categories and order

status• Campaign cost assignment and

consolidation

WHY CHOOSE YWA! OVER GOOGLE ANALYTICS?

• Up to 50 actions can be defined• Actions can be labelled Unique• Tracking through modification of tracking

code (no unique url needed)

ACTION TRACKING

• Build custom reports in minutes with real-time data

• Bookmark, export & API query • All (custom) fields available

CUSTOM REPORTS

• Funnels / scenario’s can be created to analyze a (conversion) process

• Ad hoc funnels enable you to query data in the past!

AD HOC FUNNELS

• API is used to access YWA! Data by external applications

• Not just to get data, but also for control of the system (Order cancellations)

• Access, monitor an control all accounts, users, projects, campaigns, scenario’s & actions

• XML-RPC and Soap implementations possible

API

• Not just cost integration of Google but Yahoo and ad center as well

• Cost consolidation / extrapolation for compensation of lag between sync and real time data YWA!

PPC PLATFORM INTEGRATION

• See what people are looking for using the internal search option of your website

• More important, 0-result searches: see what they are looking for without getting any results!

INTERNAL SEARCH

?

• Extensive creation of campaign categories• Used for labelling campaigns / custom

reporting• Up to 10 categories per campaign possible

CAMPAIGN CATEGORIES

• Upload product categories and characteristics for extensive reporting

• Cancel orders, revenu matches your back office systems more closely

• Order status can also be controlled by API (no manual processes)

• Cross sell analysis reports

ECOMMERCE PRODUCT CATEGORIES AND ORDER STATUS

• Each campaign can have cost assigned• Per click, month, fixed, live cost

integration, etc• Costs are equally divided

CAMPAIGN COST ASSIGNMENT

GET IN TOUCH

• SallyKnows – Campaign Analytics• Waldeck Pyrmontlaan 5, 2341VA  OEGSTGEEST• Email: michiel@sallyknows.nl• Web: www.sallyknows.nl• Twitter: @vongaalen• Linkedin:

http://www.linkedin.com/in/michielvangaalen

SallyKnows makes your web-campaigns perform better. We provide insight instead of reporting by providing web- en social media analytics solutions and services.