using social analytics for testing
DESCRIPTION
Presented at Interactivity Digital, in South Beach, Florida. This was part of a panel where we discussed Social Media Analytics and KPIs.TRANSCRIPT
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Using Social Analytics For Testing By Jennifer Sable Lopez
Director of Community at SEOmoz @jennita
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You’ve gathered all the data.
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You’ve convinced your boss.
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Happy Dance
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But, how can you actually use the data?
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Hmmm…??
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Use it to test, of course!
Answer these questions…
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What’s the best time of day to _______?
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Tweet
@jennita #ID2013
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Post on Facebook
@jennita #ID2013
Notice a trend?
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Post on Facebook
@jennita #ID2013
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Publish a Blog Post
@jennita #ID2013
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Publish a Blog Post
@jennita #ID2013
Same 24 hour time period
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Publish a Blog Post
@jennita #ID2013
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What content gets shared most?
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@jennita #ID2013
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@jennita #ID2013
We post more links…
But Photos have better engagement!
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@jennita #ID2013
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@jennita #ID2013
Content w/ the most reach
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@jennita #ID2013
Content w/ the most reach
Google+
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Who are *my* influencers?
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Google+ Ripples
@jennita #ID2013
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TrueSocialMetrics
@jennita #ID2013
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SocialEngage
@jennita #ID2013
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How about those negatives?
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Followerwonk
@jennita #ID2013
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Followerwonk
@jennita #ID2013
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@jennita #ID2013
What happened there?
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Don’t stop here.
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Don’t stop here.
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Don’t stop here.
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Use your own data.
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Test.
Make Social work for you.