the walt disney corporation. table of content overview situational analysis issue statement...
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The Walt Disney CorporationThe Walt Disney Corporation
TABLE OF CONTENTTABLE OF CONTENT
• Overview
• Situational Analysis
• Issue Statement
• Leadership Analysis
• Courses of Action
• Selected Course of Action
• Implementation
• Questions / Comments
OVERVIEWOVERVIEW
• Michael Eisner steps down as CEO•Management style•Investment timidity•Unclear vision
•Broken Fences•Employees•Business Partners•Board members
•Robert Iger steps up as CEO•Vision•Reduce turmoil•Leadership role
SITUATIONAL ANALYSISSITUATIONAL ANALYSISVision / Purpose / MissionVision / Purpose / Mission
Vision: The Walt Disney Company is to be the preeminent leader in the field of family entertainment.
Purpose: Commitment to producing unparalleled entertainment experiences based on its rich legacy of quality creative content and exceptional storytelling.
Mission: The Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information, which excels in being a diversified, international, family entertainment and media company.
SITUATIONAL ANALYSISSITUATIONAL ANALYSISValuesValues
• Innovation – follow a strong tradition of innovation• Quality – strive to follow a high standard of excellence; maintain high-quality standards across all product categories• Community – create positive and inclusive ideas about families; provide entertainment experiences for all generations to share• Storytelling – every product tells a story; timeless and engaging stories delight and inspire• Optimism – entertainment is about hope, aspiration and positive resolutions• Decency – honor and respect the trust people place in us; fun is about laughing at our experiences and ourselves
SITUATIONAL ANALYSISSITUATIONAL ANALYSISStakeholder MapStakeholder Map
(LH) Communities Quality products / services Environment protection Compliance with laws Involvement / support
(LH) Business Partners Fair dealings Synergy Free exchange of information Negotiating ability
(LH) Employees Empowerment Creativity Dignity & respect Professional Development Safe work environment
(LH) Customer / Guests Quality products and services Value prices Innovative products Knowledgeable service Safety / Security
(HH) Board of Directors Return of shareholder value Growth in dividend payments Consistent dividend payments Growth in net asset value Involvement in decisions
(HH) Major Business Segments Creativity license Free innovation Independence
Bob Iger
SITUATIONAL ANALYSISSITUATIONAL ANALYSISEffectiveness AnalysisEffectiveness Analysis
Internal Efficiency
- Suffers from advertising woes+ Sales increase by 21.8% to $1.92B
Resource Acquisition
Employee Motivation
- Employee moral / over internal disputes- Lack of empowerment- Lack of free innovation / creativity
Customer / Client Satisfaction
- Under appreciated brands
- Reduction in share price by 15%+ Shed underperforming assets+ Rise in stock shares from $15 to $22+ $698M to $7.8B increase in revenues- New market development
SITUATIONAL ANALYSISSITUATIONAL ANALYSISSWOT AnalysisSWOT Analysis
Strengths Size of operations Brand loyalty Diverse businesses
Opportunities
Weaknesses
Reliance on relationships Seasonal fluctuations Diseased culture Lack of advertisement
Threats
Vulnerability to outside factors Foreign business risks Increasing competitive pressures Soft economy Investor confidence / bad publicity
International development Brand extensions Create a digital market of products
ISSUE STATEMENTISSUE STATEMENT
How can Iger improve the company culture while allowing for freedom of creativity to aid in the expansion of brands into international markets and create a break through in new product develop?
LEADERSHIP ANALYSISLEADERSHIP ANALYSISLeadership Mind & HeartLeadership Mind & Heart
Self-Awareness
• Emotional self awareness• Accurate self-assessment• Self-confidence
Social Awareness
• Empathy• Organizational awareness• Service orientation
Self-Management
• Emotional self-control• Trustworthiness • Conscientiousness• Adaptability• Optimism• Achievement-orientation• Initiative
• Development of others• Inspirational leadership• Influence• Communication• Change catalyst• Conflict management• Bond building• Teamwork and collaboration
Relationship Management
LEADERSHIP ANALYSISLEADERSHIP ANALYSISMoral LeadershipMoral Leadership
Stage 1Control
Stage 2Participation
Stage 3Empowerment
Stage 4Service
Authoritarian manager
Obedient subordinates
Participative manager
Team players
Self-responsible contributors
Stewardship-empow. leader
Whole employees
Servant leader
Active
Passive
Control Centered in the Leader/Organization
Control Centered in the Follower
Follower
Leader
LEADERSHIP ANALYSISLEADERSHIP ANALYSISMotivation and EmpowermentMotivation and Empowerment
HOPE/FAITH(Effort/Works)EndurancePerseveranceDo what it takesStretch GoalsExcellence
Values/Ethical System
Altruistic Love(Reward)
Forgiveness/AcceptanceGratitudeIntegrityHonestyCourageHumility
KindnessCompassion
Patience/Meekness/EnduranceTrust/Loyalty
MEMBERSHIPUnderstood &Appreciated
OrganizationalProductivity,Commitment
CALLINGMake a difference
Life’s Meaning
VISION/MISSION(Performance)
Culture(Learning Organization)
EmpoweredTeams
Strategic Leaders
TEAMMembers
(Personal Leadership)
Mind-set: Sees organization as machine, economics, plansEmphasis: Goals, systems, efficiency, formal authorityDangers: Rigidityand tyranny
Mind-set: Sees organization as family, belonging, clanEmphasis: People, support, empowermentDangers: Lack of content or substance
Mind-set: Sees organization as jungle, power, schemesEmphasis: Resource allocation, negotiation, coalition buildingDangers: Power plays for purpose of self-interest
Mind-set: Sees organization as theater, spiritual meaning, dreamsEmphasis: Vision, culture & values, inspirationDangers: “Messiah” complex
1. Structural
2. Human Resource
3. Political
4. Symbolic
LEADERSHIP ANALYSISLEADERSHIP ANALYSISLeadership Power and InfluenceLeadership Power and Influence
External focus
Flexibility
Internal focus
Stability
Clan Culture
Values: Cooperation Consideration Agreement Fairness Social equality
Bureaucratic Culture
Values: Economy Formality Rationality Order Obedience
Adaptability Culture
Values: Creativity Experimentation Risk-taking Autonomy Responsiveness
Achievement Culture
Values: Competitiveness Perfectionism Aggressiveness Diligence Personal initiative
LEADERSHIP ANALYSISLEADERSHIP ANALYSISVision, Culture, and ValuesVision, Culture, and Values
EVALUATION OF ALTERNATIVESEVALUATION OF ALTERNATIVES
1. Keep the status quo, change nothing.
2. Create empowered business divisions, through the development of a learning organization built on spiritual leadership.
3. Change the bureaucratic culture to one focused on adaptability.
4. Expand the Disney brand to new markets to increase visibility.
RECOMMENDED ALTERVATIVERECOMMENDED ALTERVATIVE
Change the culture, while adapting to the strategic leadership creating empowerment and employee commitment, needed to expand brands and increase visibility.
IMPLEMENTATIONIMPLEMENTATIONPhasesPhases
1. Establish a sense of urgency
2. Form a powerful guiding coalition
3. Develop a compelling vision and strategy
4. Communicate the vision widely
5. Empower employees to act on the vision
6. Generate short-term wins
7. Consolidate gains, create greater change
8. Institutionalize changes in the org. culture
IMPLEMENTATIONIMPLEMENTATIONTimelineTimeline
Task to Change Time FrameSense of urgency 1-2 mnthsShared commitment 3-4 mnthsCompelling vision and strategy 6 mnthsCommunicate the vision 1 yearEmpower employees 1-2 yrsGenerate short-term wins 1-2 yrsConsolidate gains 1-2 yrsChanges in the org. culture 1-2 yrsChanges complete 1-2 yrs
Year 1 Year 2 Year 3 Year 4 Year 8Year 5 Year 6 Year 7
QUESTIONS / COMMENTSQUESTIONS / COMMENTS