Visual Advantageof “Creative” Content Marketing

The

matt@avalaunchmedia.com

@matt_siltala

What is Visual content?

@matt_siltala

The trend is going visual

@matt_siltala

Of info submitted to the brain is visual

90%

60,000xImages process

faster than text

@matt_siltala

Of people respond to visual information over plain text

40%

Source - http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx

What is easier to process?

or

@matt_siltala

Going Visual On

Instagram200,000,000Users

257 MINUTES/MONTHAvg. time spent on Instagram

60 MILLIONPhotos uploaded every day

20 BILLIONTotal shared photos

1.2 BILLIONLikes per day

70%Of users check Instagram daily

@matt_siltala Source - http://expandedramblings.com/index.php/important-instagram-stats/#.VCm1vSldUhQ

Going Visual On

Pinterest70,000,000Users

14.2 MINUTES/DAYAvg. time spent on Pinterest

80% OF PINSAre re-pinsBEST IMAGE SIZE: 600 x 800

80%Of users are female

78 CENTS IN SALES/PINOn average. Up 25% from 2012

10 MILLIONU.S. monthly unique visitors(Faster than any independent site in history)

@matt_siltala

Going Visual On

Pinterest

On Pinterest, you can create: How-to’s, recipes, checklists, and more.

@matt_siltala

Pinterest’s ‘Pin It’ button Has now overtakenFacebook’s ‘Like’ button and Twitter’s ‘Tweet’ button on brands’ product pages.

62%

61%

59%

42%

Of brandshave Pin It buttons

Of brandshave Tweet buttons

Of brandshave Like buttons

Of brandshave Google+ buttons

@matt_siltala

Going Visual On

Facebook1,317,000,000Users

20 MINUTES/DAYAvg. time spent on Facebook

350 MILLIONPhotos uploaded every day

4.5 BILLIONLikes per day

144 MILLIONFriend requests per day

10 BILLIONSent messages per day

@matt_siltala Source - http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/#.VCnNGSldUhQ

Going Visual On

FacebookCover Photo: 851 x 315Profile Photo: 160 x 160Shared Photos: 403 x 403Facebook Page Post Images: 960 x 960Link previews: 90 x 90Ad image size: 100 x 72Sponsored Story Images: 194 x 139Milestone or Highlighted Post: 843 x 403

@matt_siltala Source - http://timelinedimensions.com/timeline-dimensions-infographic/

Going Visual On

Twitter645,750,000Users

12:51 MINUTES/DAYAvg. time spent on Twitter

500+ MILLIONTweets every day

2.1 BILLIONTwitter search engine Queries per day

60%Of users are on mobile

208 FOLLOWERSPer user(on average)

@matt_siltala

Going Visual On

Google+300,000,000Users

7 MINUTES/MONTHAvg. time spent on Google+

1.5 BILLIONPhotos uploaded every week

20 MILLIONMobile monthly users

33% OVERALLGrowth per year

56% GROWTHIn usage for members(Ages 45-54)

@matt_siltala Source - http://expandedramblings.com/index.php/google-plus-statistics/2/#.VCnXFildUhQ

6 BillionPhotos uploaded each month

Photos & Images get…

More Interactionthan other content

More Sharesthan links

More Likes

50%

10x

7x

@matt_siltala

90%

Videos on landing pagesIncrease page conversionRates by

94%Posts with Visuals receive

60%of consumers are morelikely to click on a businesswhose images appear insearch results

More page visits andEngagement thanThose without

@matt_siltala

How do I stand out?@matt_siltala

Become a

better writer

@matt_siltala

See what the

buzz is about

@matt_siltala

Leveragewhat you've got

@matt_siltala

Give them a window into your

inner workings

@matt_siltala

News Jack@matt_siltala

Think like ajournalist

@matt_siltala

BONUS

Brands have caught on and become content marketers

@matt_siltala

BONUS X2

Even Celebrities Have Become Brilliant Content Marketers

@matt_siltala

John Oliver has questions for the Miss America Scholarship Fund

Repurpose Successful Content

• Blog posts• New Releases• Linkbait articles• Infographics• Video• Podcasts• Images/Memes• White Papers• Power Points

Transform content you already have into:

@matt_siltala

Case Study Jewish Boston

@matt_siltala

Case Study Jewish Boston • 20,000 page views

• Over 450 shares (info-graphic)

• 5,000 app downloads

• Featured in The New York Times

• Featured in The Bostinno

• Whole Foods Tweets @JewishBoston

@matt_siltala

Cool Tools• Hubspot• Pocket• PowToon• BuzzSumo• Newsle• Pushover and IFTTT• Swayy• Talkwalker• Canva• Pin Alerts

@matt_siltala

Remember, the trend is going visualDon’t be left behind.

@matt_siltala

Instagram VinePintrest

Facebook Twitter

Thank Youmatt@avalaunchmedia.com@matt_siltala