video marketing advantage

with Lou Bortone

How to Gain an Unfair Competitive Advantage and Win Big with Video!

• What is “The Video Marketing Advantage” and Why It’s

Crucial That You Have It…

• Five Fast, Free and Fearless Ways to Create Great Video

• How to Leverage The Video-Profit Connection

• How to take your video strategy to the next level...

© Lou Bortone

TV Industry Survivor

Marketing/Branding Guy

Video Producer/Editor

Online Video Pro

I turn ordinary entrepreneurs

into online video rock stars!

© Lou Bortone

• Just ask Benjamin!

• Generate more web traffic

• Increase conversions and sales

• Build a bigger list more quickly

• Create stronger relationships with clients & prospects

• Reach a much bigger audience - Help more peeps!

© Lou Bortone

• If you have video on your website, you are 53X more

likely to appear on page 1 of Google’s search results!

• Visitors who view video stay two minutes longer on

average and are 64% more likely to purchase than other

site visitors. (Comscore, August 2010)

• 30% of all Internet traffic is currently video. By 2013,

Cisco reports that 90% of all Internet traffic will be video!

© Lou Bortone

…then what is a video worth?

According to Dr. James McQuivey of

Forrester Research, watching a

minute of video is the equivalent

of reading 1.8 million words!

1.Animoto.com - Fast & free video montages

2.Video Email - Make your emails more personal &

engaging

3.Live Webcast - Launch your own web TV channel

4.Mobile Upload - Video anytime, on the fly!

5.Google+ Hangout - The newest way to connect

© Lou Bortone

The 5 Fastest Ways to Make a Video...

•Free photo/video site for :30 vids

© Lou Bortone

Video in email can double your email open rates!

◦ According to Small Business Trends, Video in email increases

click through rates by a whopping 96%!

◦ Want more response? Put video in your email!

◦ Two free ways to do that include:

mailVu.com and Eyejot.com

© Lou Bortone

Video Email Options

Live stream video viewing is up by 648% this year!

(comScore)

You can launch your own Web TV channel instantly

(free!)

Go live on the web anytime, anywhere

Two big players are Ustream.tv and Livestream.com

My Ustream Channel

© Lou Bortone

Connect with your peeps on a whole new level!

© Lou Bortone

Elizabeth Marshall’s Live Webcast

© Lou Bortone

Lots of features - But there is a learning curve!

© Lou Bortone

66% of the world’s mobile data traffic will be video

by 2014

People are watching video on their mobile devices!

Mobile video lets you upload anytime, anywhere

Shoot and upload video right from your smartphone

Qik.com is one way to share your mobile videos

The newest way to connect online - instantly!

Live video chats via Google+

Just click to start, then invite friends

You can even watch YouTube videos together!

Photo montages via OneTrueMedia.com

Video slide shows via Screenr.com

Screencasts with JingProject.com (or Camtasia)

Video presentations using Prezi.com

...or even plain, old PowerPoint!

© Lou Bortone

1. Video opt-in page to build your list

2. Welcome or intro video for your home page or blog

3. Video “bio” or “about me” video to build visibility

4. Live, on-location mobile videos “on the fly”

5. Sales page videos and “presentation” videos

6. Social Videos to leverage social media

© Lou Bortone

Webcam Logitech Pro 9000 $63

Flip Video Flip Ultra HD $132

Tripod Vista Explorer $20

Animoto Plus Package $30

Jing Jing Pro $15

Hosting Amazon S3 $0.140 per GB

Easy Video Player Software $204

YouTube Marketing Free

TOTAL: $464.00

Your video budget

* Prices based on amazon.com 5/20/11

© Lou Bortone

Use video to establish an immediate, personal and powerful

connection to your clients and prospects

Video accelerates the sales process

Video dramatically increases the “know, like & trust” factor

Consumers who watch product videos are 144% more likely to

add a product to their cart (via Internet Retailer)

Websites with video sell up to 45% more

© Lou Bortone

One video serves many purposes & leverages your time!

Video gives you a worldwide presence, 24/7

Share your videos across social media platforms

Recycle the same video on Facebook, Twitter, Google+, etc.

Repurpose your YouTube video for your website or blog

One video can work for you in many places & platforms!

© Lou Bortone

Reality Check: All of this

is useless without a

PLAN!

• Integrate video into your existing marketing plans

• Repurpose blog posts, articles and ezines into video

marketing

• Determine how video can support your promotional plans

• Create a “Video Visibility” strategy to maximize exposure

• Use video to create more effective sales pages, blog

posts, etc.

http://www.loubortone.com/breakthrough


• Determine your video marketing “money touch”

• Video blog posts on your website or blog

• Live webcasts using Livestream or Ustream

• Tips & tutorials via YouTube

• Social media video for visibility and credibility

• Video testimonials, video sales pages, video squeeze

pages...



• The good news: You don’t have to go it alone!

• A video marketing strategy can mean the difference between success

and failure. It provides the single biggest ROI anywhere.

• Our clients have achieved amazing results, such as increased sales,

greater online visibility, higher paid speaking gigs, huge product

launches, sold-out events and online rockstar status!

• Our clients include a who’s who of online marketing, coaches, speakers

and bestselling authors like Michael Port, Sheri McConnell, Andrea J.

Lee, Les McKeown, Bob “The Teacher” Jenkins, Nancy Marmolejo,

Mitch Meyerson, Jeff Walker and many others.

What’s more amazing is that Evelyn’s vacation rental business is booming, and her videos have

even caught the attention of National Geographic TV, Animal Planet and The Discovery Channel!



Introducing Lou Bortone’s Video Breakthrough Session…

Get unstuck and get your marketing video

online with private coaching and step-by-step

support with video marketing expert Lou Bortone…

You’ll get your own video marketing assessment

and get-started strategy for getting your videos

online.



Now you can get private coaching and consulting to create a customized video marketing strategy for your business...

Find out exactly what to do, what to say, and when to do it to maximize your video marketing impact.

Discover your video “money touch” and how you can achieve the biggest (and quickest) return on investment in your biz

Create a customize “Video Editorial Calendar” to plan out your video marketing impact strategy



Get access to a video marketing pro (me!) and the same level

of support and attention that my VIP “rockstar” clients receive

Private, one-on-one consulting for your specific situation

You’ll leave with a solid plan for exactly what to do next

Take your marketing and your business to greater heights!




Use coupon code “FASTFORWARD”


[email protected]

www.LouBortone.com

www.TwitterLou.com

www.FacebookLou.com

www.IAmVideo.tv


mailto:[email protected]

http://www.LouBortone.com

http://www.TwitterLou.com

http://www.FacebookLou.com

http://www.IAmVideo.tv
