the ultimate best seller program “how to launch your book to bestseller status in record time”
TRANSCRIPT
![Page 1: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/1.jpg)
www.peggymccoll.com 1
The Ultimate Best Seller Program
“How To Launch Your Book To Bestseller
Status In Record Time”
![Page 2: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/2.jpg)
www.peggymccoll.com 2
During This Class
Logistics
Walk through what we’ll be covering
The “Blueprint”
Review the Steps
Show a sample
Open Q & A
![Page 3: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/3.jpg)
www.peggymccoll.com 3
Phase 1 Class Dates & Times
Class #2 – Wednesday, February 27th at 12noon EST
Class #3 – Wednesday, March 6th at 12noon EST
Class #4 – Wednesday, March 13th at 12noon EST
![Page 4: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/4.jpg)
www.peggymccoll.com 4
Getting Your Questions Answered
![Page 5: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/5.jpg)
www.peggymccoll.com 5
Your Private Class Notes Page
![Page 6: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/6.jpg)
www.peggymccoll.com 6
![Page 7: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/7.jpg)
www.peggymccoll.com 7
Phase 1 BONUSES
![Page 9: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/9.jpg)
www.peggymccoll.com 9
Ready for Success
Henry Ford said…“Before everything else, getting ready is the secret of success.”
Napoleon Hill said, "There is a difference between wishing for a thing and being ready to receive
it."
![Page 10: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/10.jpg)
www.peggymccoll.com 10
How to get the MOST out of this program
Listen intently
Review the materials
Ensure you understand
Seek clarity
Follow the formula
Maintain a PMA
![Page 11: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/11.jpg)
www.peggymccoll.com 11
What NOT to do!
![Page 12: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/12.jpg)
www.peggymccoll.com 12
How the Guarantee Works
![Page 13: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/13.jpg)
What Constitutes a Best Seller?
Top 100 on either site – BN.com OR amazon.com AND
Top 100 in a category on either site BN.com or amazon.com
www.peggymccoll.com 13
![Page 14: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/14.jpg)
www.peggymccoll.com 14
![Page 15: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/15.jpg)
www.peggymccoll.com 15
![Page 16: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/16.jpg)
www.peggymccoll.com 16
![Page 17: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/17.jpg)
www.peggymccoll.com 17
![Page 18: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/18.jpg)
www.peggymccoll.com 18
Online Best Seller Rankings
The book is for sale and being sold, the ranking will be there
Amazon.com AND bn.com both update their best seller lists by the hour
It is possible that you’ll be a best seller for only one hour
The book does not have to be shipping
Pre-sales count when the orders go in
![Page 19: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/19.jpg)
www.peggymccoll.com 19
Capturing Your Ranking
Go to amazon.com or bn.com
Search for your book
Look for “Product Details”
You will SEE the ranking
Do a “screen capture”
Save the file
![Page 20: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/20.jpg)
Amazon.com or BN.com or Both?
The formula to make your best seller is EITHER amazon.com OR BN.com (not both) If you want the guarantee honored.
Those who choose both are doing it for 2 reasons: #1. attempting to get on NY Times list or #2 Want to spread out to resellers
www.peggymccoll.com 20
![Page 21: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/21.jpg)
www.peggymccoll.com 21
A 24 Hour Time Limited Offer
![Page 22: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/22.jpg)
www.peggymccoll.com 22
The “distinctions”
Let your PARTNERS know you have a 24 hour “window”
Do NOT cut off your customers from buying
Do NOT shut down your sales page
Focus your marketing efforts (the solo emails) to be SENT on the “day” of your campaign
![Page 23: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/23.jpg)
www.peggymccoll.com 23
Samples in this Program
They do not ALL follow the formula to the T
Do not assume because an author’s campaign is promoted in my newsletter is exactly as it needs to be
![Page 24: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/24.jpg)
A SAMPLE Campaign
www.peggymccoll.com 24
http://anythingyouwanttoday.com/
![Page 25: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/25.jpg)
www.peggymccoll.com 25
![Page 26: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/26.jpg)
www.peggymccoll.com 26
![Page 27: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/27.jpg)
27
Instructions
www.peggymccoll.com
![Page 28: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/28.jpg)
www.peggymccoll.com 28
http://www.progressiveawarenesspromotions.com/it/12j/indexE.html
![Page 29: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/29.jpg)
www.peggymccoll.com 29
What he did well …
Has an attractive sales page
Has a heading
Has categorized his bonus gifts
The instructions are clear
![Page 30: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/30.jpg)
www.peggymccoll.com 30
What he did that is NOT in the formula
He has multiple links going to online book “stores”
He hasn’t listed all of the gifts on the page
![Page 31: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/31.jpg)
www.peggymccoll.com 31
What she did well …
Visually appealing
Only ONE “buy” link
Link to buy opens in a new window
![Page 32: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/32.jpg)
www.peggymccoll.com 32
Where she DIDN’T follow the formula
The order form was a link off to another page
The gifts were off on another page – people had to click to “preview gifts”
![Page 33: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/33.jpg)
www.peggymccoll.com 33
The Form Fill-in
The fields are designed for you to capture the names and email addresses
Have your web-designer or YOU design a form to capture this information
The amazon or bn.com order number is requested but it is NOT verified
![Page 34: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/34.jpg)
www.peggymccoll.com 34
The eMail for Partners to SEND
![Page 35: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/35.jpg)
www.peggymccoll.com 35
![Page 36: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/36.jpg)
www.peggymccoll.com
Pay Attention to Details
36
put http:// in front of the links in your email Send personalized emails to partners EACH and
EVERY time Follow up with ALL partners Ask for confirmation from partners Send copy to your partners at least one week
before Solo emails sent from your partners is your focus The ONLY link in your email should be directing
prospects to your sales page/special offer The purchase link should open in a new window
![Page 37: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/37.jpg)
Absolute MUSTS Offer ONE purchase option i.e. AMAZON or BN.com
Do NOT have other links on the page
Have simple to understand instructions
Two pages ONLY - - a sales page and a bonus gift download page
Include your bonus gift descriptions on your sales page but NOT the download links
Have “valuable” bonus gifts
Make sure your offer is ATTRACTIVE
The page must “look” good visually
Have your book cover on the sales page
www.peggymccoll.com 37
![Page 38: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/38.jpg)
38
What can go wrong? Wrong copy Not the right lists/partners Not enough partners Wrong bonus/offer gift bundle Lack of organization Lack of enthusiasm Lack of creativity Negative energy Giving up No follow through/up Partners not following through Other challenges (i.e. amazon)
www.peggymccoll.com
![Page 39: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/39.jpg)
www.peggymccoll.com 39
Support Documents
Ultimate Best Seller Blueprint
GoalMAP
The Ultimate Best Seller Blueprint Check List
![Page 40: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/40.jpg)
www.peggymccoll.com 40
Are you in this program too?
“How To Turn Your Book Into A
Business And Earn A Living
Doing What You Love”
![Page 41: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/41.jpg)
www.peggymccoll.com 41
Recommendation
![Page 42: The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time”](https://reader036.vdocuments.us/reader036/viewer/2022081603/56649f205503460f94c3840a/html5/thumbnails/42.jpg)
www.peggymccoll.com 42
A Leader always emerges