HORSE 1: “FREERIDER“

1.“Freerider“ uses the

Amazon KDP Select Free Promo,

2.He won the Amazon Bestseller Race in 2013

3.His biggest strength is that

he allows high-volume,

4.His biggest disadvantage is that

he does not generate sales,

5.“Freerider“ is bound to

the use of Amazon KDP Select.

HORSE 2: “Countdown“

1.“Countdown“ uses the

Amazon KDP Select Countdown Promo,

2.She is a great choice for books

with initial prices above $4.99,

3.Her biggest strength

is that she balances volume and sales,

4.Amazon features her

in a dedicated sales section in 2014,

5.“Countdown“ is bound to

the use of Amazon KDP Select.

HORSE 3: “Rookie“

1.“Rookie“ uses the Amazon Pre-Order Strategy

2.She allows to create pre-launch buzz,

3.She can be highly effective in combination

with a launch campaign,

4.A disadvantage is that she can be used

only for new Amazon titles,

5.“Rookie“ is not bound

to the use of Amazon KDP Select.

HORSE 4: “INDEPENDENCE“

1.“Independence“ does not use

a specific Amazon promotion strategy,

2.His biggest advantage is that

he is free to compete everywhere,

3.“Independence“ allows

to keep book prices stable,

4.His biggest disadvantage is that

he faces the biggest competition,

5.“Independence“ is not bound

to the use of Amazon KDP Select.

LET‘S GET READY TO RUMBLE…

8

„Countdown“ wins

the race in 2014 because

Amazon supports her

with a dedicated website section

Following behind:

1. “Independence“ (a great strategy overall, but

definitely the most competitive),

2. “Rookie“ (great in combination with a dedicated

launch campaign),

3. “Freedom“ (The former champion has lost his

glory, but is still a great strategy for

creating an Amazon Bestseller).

STAY TUNED FOR THE RACE IN 2015

ABOUT THE AUTHOR

Albert Griesmayr is founder and CEO of Scribando, where he helps writers to stayup-to-date on how to succeed in the fastchanging world of book publishing.Scribando was participant of Go Silicon Valley 2013 and is used by more than 10,000 writers. Visit www.scribando.com and www.albertgriesmayr.com.

ABOUT THE AUTHOR

Albert Griesmayr is founder and CEO of

Scribando, where he helps writers

to stay up-to-date on how to succeed in

the fast changing world of book publishing.

Scribando was participant in Go Silicon

Valley 2013 and is used by more than 10,000

writers. Visit www.scribando.com and

www.albertgriesmayr.com.