the two levels of church communication and how to equip

The Two Levels of Church Communication and how to equip and train church communication teams

From Yvon Prehnwww.effectivechurchcom.com

fromyvonprehn

The Two levels of Church Communication and how to equip and train church communication teams

Our situation: LOTS to DO!

• There is a lot of communication to at the church and you need help!

• Volunteers seem like an answer, but…..

– The quality of volunteer work might not be what you want?

– Besides, they don’t have the same software and you don’t have time to train them

The solution to the volunteer questions is:• The Two Production Levels of Effective Church Communications

• They are:– The PR Communication Production Level

– The Ministry Communication Production Level

• It is important to understand these two levels in terms of:– The communications produced in each one

– Who does the communications in each one

– The guidelines and standards for each one



Overview• You divide your communications:

• PR Level: usually staff– Key identity pieces, bulletin, newsletter, etc.

– Tight standards

• Ministry Level: staff and volunteers– Ministry support publications

– More flexible standards

– More guidelines, templates and training

• Examples follow

PR Level

Ministry Level

PR Level Ministry Level



PR Level

Ministry Level

How to equip the two levels

• In big churches—don’t bother on STAFF, PR Level

• For all other churches for PR and ALL for Ministry Level ***VOLUNTEERS needed

• MS Publisher—strongly recommended– True page layout

– Able to do high end communications

– Able to create everything needed in the church

– Print to web

• Tour of MS Publisher

Why MS Publisher works better than MS Word

• Strengths:– True page‐layout program– Templates

• If your church uses MS Publisher– You can do more of your printing in‐house

– You do your own branding, print reflects YOUR church, not a national company

– You can involve your people

– Your churches will grow!



MS PublisherInDesign

It isn’t the program that creates good design it is always the person.

Quality issue:

Publisher allows a church to maintaina consistent design style

• Branding a big deal today

• With Publisher every ministry can have it

• Consistency a great tool for teamwork ***church office creates templates, members in the church make monthly changes



Your church can create all you need for growth and outreach using MS Publisher

Clipart from www.nvtech.com, template MS Publisher

For a Purpose‐Driven all church campaign

MS PublisherAlso functions as a high end graphics programCan also be used to create web graphics including website headers and all kinds of web graphics.

****Plus resizable jpgs and pngsOne use: to put an example of a communication either on the web in PowerPoint presentation or in a bulletin or newsletter

Teamwork process

• MS Publisher something all church communication team members can use

• Create, send to church office, print

• ****But only***

– If they all volunteers have the same version

– If they know how to use it



How to make it work for the church

• Non‐profit pricing, don’t have to use it at the church office

• Buy 5 licenses: recommend Office Professional– Includes Word 2010, Excel 2010, PowerPoint 2010, OneNote 2010, Outlook 2010, Publisher 2010, and Access 2010

• MS Office Professional= $80 a license• List price=$499, amazon=$406

• ***Ask people to donate cost to church with a commitment to produce communications for their ministry area

Purchase from Consistent Computer Bargains

• Maci Shrock , Regional Sales Manager

• Ph: 1‐800‐342‐4222 Ext. 110

• Email: [email protected]

• http://www.ccbnonprofits.com

How to use it:Software Training

• www.lynda.com• $25 a month,

unlimited classes• MS Publisher,

many more• Recommendation

that the church pay for a month of training

• Or get a training CD



Ministry Training

• Effective Church Communications

–www.effectivechurchcom.com• A resource for church staff and volunteers• Gives your team additional ideas, templates, training for lots more print production

• Membership can be SHARED among staff and church volunteers– $9.99 a month, $99 a year small‐med church, few people

– $29.99 a month, large church, big team

Finally—church communication team encouragement

Christ himself gave the apostles, the prophets, the evangelists, the pastors and teachers, to equip his people for works of service, so that the body of Christ may be built up until we all reach unity in the faith and in the knowledge of the Son of God and become mature, attaining to the whole measure of the fullness of Christ. speaking the truth in love, we will grow to become in every respect the mature body of him who is the head, that is, Christ. From him the whole body. . .grows and builds itself up in love, as each part does its work. Eph. 4: 11‐16

the two levels of church communication and how to equip

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