the truth about online marketing

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The truth about online marketing…- By Asher Elran - Marketing specialist


Let’s Recap the past 10 years… Online marketing has gotten more

complicated You’ve spent too much on it already You’ve gotten solicited by 100’s of SEO firms Pay Per click is a hole in your pocket You can’t keep up with the changes There is an endless war with your online

competitors Business socializing on Facebook became a

waste of your time.


What is going on here?

Well….remember the early 80’s? The silicon semi conductors introduced to

the PC industry….Do you remember the speedy development and the rapid change that none of us was able to keep up with?

Do you remember the amount of flyby companies on every corner and their fast rotation?


That is what’s going on now with online marketing!

The computer industry reached saturation. The internet took place and sky rocketed with a speedy development on the mid 90’s. Today the internet is the biggest marketing platform in the world… and we all want to be part of it, publishers and advertisers as one. It is still developing and that’s what we’re experiencing now.


Here are some facts you should know:

Online marketing is a14 billion dollar industry and will grow to be 23 billion by 2014.

97% of all consumers conduct a research online before making a purchase.

Offline marketing (paper) is dying a slow death.

85% of all businesses are using online marketing as a tool to promote their product or service.


So what is the problem?

Online marketing is still very young, probably 7-8 human years. We are all guinea pigs, mostly because we don’t have any other choice, and we want to be part of online marketing in some level, or at least give it a try.

Most of us are not educated enough about online marketing and approach it blindfolded, just to be a part of the game.


We’re all tired from the same boring sentences:

“Be first on Google Yahoo and Bing” “Put you on the top search results” “#1 one Google” “Traffic to you website” “More leads” “Beat your competitors” “So your customers find you…”


We are sick of that because:

At least it feels like that because for every one company there is about two SEO/online marketing firms out their.

Everybody claims to know how to do SEO because they worked on their aunt's website last weekend.


What is the solution?What should you do?

Slow down and think rationally, don’t let all the online eco, the spam emails and the soliciting phone calls confuse you.

There is good online marketing out there. I know and you know that you can’t run away from it and sooner or later, you’ll have to deal with it for the sake of your business.


Traditional marketing is the solution!

I don’t mean to go back and advertize in the phone book or the local news paper….yeah right!

I mean that traditional marketing with it’s basic concepts applies in the same way to online marketing, and for that reason, you should look for an online marketing firm

that specializes first in marketing.


Ask for marketing experience

Delivering a good marketing campaign is psychology , art, creativity, and most importantly, marketing and selling experience.

If you include this factor, it will eliminate 95% of the SEO companies out there that claim to know what they do!


Is it better to hire a company that does web design + SEO?Yes and No…Most web design companies offer SEO service because of the natural, yet painful transformation to fulfill their customer's needs. Do your research and ask the right questions to know who is really doing your SEO and what is their experience.

Online marketing is very new to web designers as well, although, with their knowledge it’s a good place to start and sometimes the worst place to end up.


Do it yourself/in house SEO?

Are you doing yourself Accounting? Are you doing yourself legal biz’s work? Are you doing yourself secretary work? Are you doing yourself advertizing?

NO NO NO NO, do what you do best! Real online marketing is a full time job and doing it yourself, like anything else, will yield results that will reflect that.


So what is the real truth about online marketing?

We will still experience many changes in the next decade.

Online marketing is just a derivative from traditional marketing.

Unfortunately, It is not an option anymore, it’s a requirement.

Online marketing can’t be done by everyone.

Most of the flyby SEO companies disappear after the first 6 months of operation.


The future of marketing:

Paper marketing will disappear people will find what they want online

fast and from anywhere. Mobile marketing will dominate Digital magazines and newspapers will

be replaced by online versions Digital billboards will be streamed from

an online database of small business advertisers


You know that already…

900 visitors a month are worth nothing if nobody picks up the phone to call you!

Being on the first page of Google will not help you if nobody clicks on your ad

Showing on the map section will do nothing if your online reputation is poor.

Pay per click will drain your budget if your landing page is poorly coded.


The secret behind online marketing is:

Conversion!


True reputable online marketing firm:

A true online marketing firm will use SEO only as a vehicle and leverage to promote your website and do much more to convert visitors to potential costumers.

That’s where many SEO firms fail!

In the future, when online marketing is developed enough, only these kind of

companies will provide service, all the rest will go out of business.


What’s next?

Are you a business owner? Do you want to join the next marketing

generation? Do you want your website to generate

calls? (and not from SEO companies) Do you want to save on marketing

expenses overall?

Let’s do it!


Here is how, step by step:

3 steps that will probably change your marketing budget distribution this year and will result in savings and revenue

increase in the near future.


Be a part of it:

Accept it! You need to join the millions of companies that already understood that online marketing cannot be neglected anymore, and that you’re just leaving good leads behind you, letting your competitors take them from you, literally from your hands!

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Look for the right company:

Traditional marketing experience Years in business Referrals and testimonials Cardinals Conversion driven campaign Use SEO only as a tool to reach goals Easy to reach on the phone (very important) Provide analysis, reporting and consulting

2


Be active and learn

When the initial online marketing process ends (assuming it’s done right) you’ll be back in the arena to manage you online reputation yourself. During all the marketing process ask questions, learn and make sure they’ve introduced you to this world. Everything should be clear. You deserve to know what they do for you, after all, you are paying for that!

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About me:

Hi my name is Asher Elran – CEO and Co-founder of Dynamic Search, LLC practical engineer and marketing specialist with 12 years of business experience.

I’m passionate about helping businesses with great success over and over again introducing them the next marketing generation and how to do it right!


For your own good…

Don’t neglect online marketing Don’t try it at home (No DIY anymore) Don’t hire cheap SEO, it will hurt you! Be part of the ongoing online changes Develop a plan Learn how to be actively social online


We will help you:

Let’s start with a full marketing analysis of all the things you do. (Free 30 min session)

Then, we will do a deep analysis for your website and provide you with recommendations.

We’ll continue by finding conversion problems on-site and off-site

We’ll develop a plan and execute it by request.


Last…. Take action!!

Contact us to learn how to promote your website, the right way:

Direct line – (602) 565-8873 or (602) 953-5125(for any questions you may have)

E-mail - [email protected] (to request initial analysis)

Address: 3420 E. Shea Blvd, suite #200, Phoenix AZ 85028

(you are welcome to visit us)

mailto:[email protected]

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