naked truth about inbound marketing - webinar
DESCRIPTION
Watch the video here: http://www.onpath.com/webinar/nakedtruthmarketing/ We’ve all heard the hype and promise that inbound marketing is the Holy Grail to lead generation. But is it really? Join us for 29 minutes as Darryl Praill (Host, OnPath) and Ardath Albee (CEO, Marketing Interactions) discuss the naked truth about inbound marketing and how to push more qualified leads into the sales funnel.TRANSCRIPT
- 1. Tuesday December 04, 2012 @ 3:00pm ESTLive Webinar Darryl PraillArdath Albee Host CEO OnPath Business SolutionsMarketing Interactions 2012. All Rights Reserved. OnPath Business Solutions Inc
2. Introductions and LogisticsViewer WindowControl PanelTwitter Comments: #inboundmarketing 3. Darryl Praill, OnPath Business SolutionsDarryl PraillHostOnPath Business SolutionsTwitter: @ohpinion8tedEmail: [email protected]: www.onpath.com 4. Ardath Albee, Marketing InteractionsArdath AlbeeCEOMarketing InteractionsTwitter: @ardath421Email: [email protected]: www.marketinginteractions.com 5. Naked Truth About Inbound Marketing Twitter Comments: #inboundmarketing 6. Naked Truth About Inbound Marketing Question 1: Can you trace inbound marketing leads back to the money?Twitter Comments: #inboundmarketing 7. Naked Truth About Inbound Marketing Question 2: Is it better to buy a targeted list instead of relying on inbound leads?Twitter Comments: #inboundmarketing 8. Naked Truth About Inbound Marketing Question 3: Why should inbound leads be qualified before they go to sales?Twitter Comments: #inboundmarketing 9. Naked Truth About Inbound Marketing Question 4: What percentage of inbound leads leak out of the funnel?Twitter Comments: #inboundmarketing 10. Naked Truth About Inbound Marketing Question 5: How much time are you wasting on inbound leads that never close?Twitter Comments: #inboundmarketing 11. Darryl sDarryls Final ThoughtsDont let the label confuse you: Inbound is only half of the story Its more than just inbound activity thats only the Top of the Funnel You need an integrated marketing strategy and tactics inbound,outbound, t t b tttb d top-to-bottom sales fl funnel coverage l Map your tactics to your Buyer personas, profiles and journey Implement and execute an integrated marketing planTwitter Comments: #inboundmarketing 12. Ardath sArdaths Final ThoughtsDont let the label pull you off course: Design content to attract the type of buyer you need Allow buyer engagement to guide marketing choices C t experiences your bCreate ibuyers fi d valuablefind l blDirection should not be the main criteria for evaluation.Twitter Comments: #inboundmarketing 13. Recorded VersionGet the recorded version of this event next week:www.onpath.com/webinarlibraryth / bilibNext Event January 2013 y 14. Questions / Comments? Control Panel Twitter Comments: #inboundmarketing 15. Contact Information www.onpath.comwww onpath comDarryl Praill Ardath AlbeeOnPath Business Solutions Marketing InteractionsTwitter: @ohpinion8ted tte @o p o 8tedTwitter: @ardath421Email: [email protected] Email: [email protected]: www.onpath.com Website: www.marketinginteractions.comTwitter Comments: #inboundmarketing