The truth about your online

success…

• [google advertising]• [search engine optimisation]

• [keywords]• [social media]

[ ]

Why [Social media] in Australia?

The [Truth] about online in Australia?• 80% of the population are online

• Worth $111bn, 97% of Google revenue comes from adwords

• Approx. AU$12bn was spent shopping online in 2010 -11

• 20% of all visitors online use Google

• 81% of Internet consumers use search engines to find a product or service.

• 90% of search online is done using Google. However only approx. 10% of websites

are visible because they aren’t optimised or advertising online.

Definition of [Website Optimisation]

• Is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Also called SEO.

[Keywords] are the key to SEO

Definition Of A Keyword“A significant or descriptive word”

• [Widget]

Definition Of A Keyword Phrase“A significant or descriptive word phrase”

• [Blue widget]• [Long Blue Widget]

• [Long Blue Metal Widget]

Why [Google]?90% of all searches online are done using

Google so we have to play by Google’s rules

[Google’s] golden rule

Websites will be ranked in order of most relevant to least relevant

What Are [Google’s] Search Rules? • [Amount of Traffic]

• [Number of Back links]

• [Relevance of Back links]

• [Keyword Matching]

• [Frequency of Keyword(s)]

• [Location of Keyword(s)]

• [Freshness of Content]

• [lots, lots more]

• Roughly 60% of searchers will click on the top 3 search results in Google

[Get On Page 1]

The top 10 positions (page 1) receive 110% more visits than the 11th position (1st at the top of page 2)

WHY [KEYWORDS] ARE SO IMPORTANT

What Makes Up [Search Engine Optimisation]

[On Page] Identify Optimum Keywords Keywords in Page Titles Site Maps Keyword Focused Pages – (K.F.P’s) Keyword Density - (optimum 5 times) Alt tags - (for images) Meta Tags Keywords - (keywords in

source code) Fresh Quality Content

[Off Page] Link Building – (one way & reciprocal) Article Submissions Press Releases Social Bookmarking Social Networking – (Facebook, LinkedIn, Twitter) Directory Submissions News Releases Forum Posting

[Customer Feedback]City Shelving has consecutively for the last 4 months had the highest sales in the companies history.

The Energy Clinic since ranking TWICE on the 1st page for the keyword “personal training” and “personal training Adelaide” has now had to expand their PT trainers to cope with the extra work in a traditionally down period due to doing SEO with SLAM

So How Much Traffic Is Your Website [Missing]?

How Much Traffic Is Your Opposition [Getting]?

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