The Top 10 Things Nonprofits Should Be Doing in 2018

A super quick online sesh

The webinar is about to start

Topic

The Top 10 Things

Nonprofits Should Be

Doing in 2018

Date

Feb 21st 2018

Time

2:00 - 3:00 pm ET

Have questions?

• Ask questions throughout the webinar using the GTW “Questions” box

• We will send out full recording after webinar

Gabe

Gabe Cohen is the Senior Director

of Marketing and Communications

for GuideStar. He leads a team

responsible for telling GuideStar’s

story, advancing its mission, and

increasing adoption of its

programs and products.

Welcome

Tre

Tre Mascola is an Account

Executive at CrowdRise. He

specializes in matching charities

with the right platform features to

fit their needs. Tre is passionate

about nonprofits that run youth

programming, and he’s also the

best juggler at CrowdRise.

Seriously. We had a contest.

As your nonprofit transitions from 2017 to 2018, here are ways to...

Streamline processes to maximize your impact

Diversify your fundraising portfolio

Efficiently amplify your digital presence

Use tools and resources to increase the return on efforts

What we’ll cover in this quick online sesh

Evaluate your successes and failures from 2017 and use the energy of a

new year to your advantage

80%of your efforts

80%of your results

20%of your efforts

20%of results

It’s ok to cut and run from things that were dragging you down

Take the areas where you saw success and double down

Make minor improvements/adjustments to your plan of attack

Don’t rethink and redo your strategic plan every year

Keep measuring and making adjustments as you go… don’t wait an entire year to

evaluate your efforts

What worked last year? What didn’t?

Harness that energy to add a new fundraising effort to your mix in 2018

Get excited about these 10 things to do in 2018

A new year brings excitement and energy

What are your

fundraising needs?

#1 Review your online fundraising tools

Are the tools that you're

currently using helping you

reach your fundraising

goals?

● Better efficiency

● Increase social fundraising opportunities

● Examples

○ Registration for your walk/run event

○ Selling tickets to your dinner/gala

#1 REVIEW YOUR ONLINE FUNDRAISING TOOLS

Bring offline fundraising efforts online

78%of donation traffic is on a mobile device*

#2 Think mobile first

*based on nonprofit pages on GoFundMe

56%of donations come through a mobile device*

5 mobile responsive design

best practices

1. A side menu - “Hamburger style”

2. Larger (and less) text

3. Easy-to-click buttons

4. Hide less important content

5. Scalable images

#2 THINK MOBILE FIRST

1

2

3

4

5

What should you

optimize?

● Donation Page

● Emails

● Receipts

● Ticketing/registrationTicketing & registration

DonationPage

Emails

Receipts

#2 THINK MOBILE FIRST

● Get to know who your potential donors are

and where they spend their time

● Make it easy for potential donors to find and

give to your organization

#3 Meet potential donors where they are

Emails

Traditional marketing opportunities

● Website display ads

● Emails or email ads to a publication list

● Google Adwords advertising for content keywords

● Direct mail inserts for select publications and interests

Direct mailDisplay Ads Keyword Ads

#3 MEET POTENTIAL DONORS WHERE THEY ARE

Non-traditional opportunities

● Contributed content (blogs & articles) on others blogs

● Partner with other organizations/companies that work with similar

audiences to create webinars, white papers, or eGuides

● Update your GuideStar Profile to get information about your nonprofit to

more than 200 partners

#3 MEET POTENTIAL DONORS WHERE THEY ARE

• You already have a profile on

GuideStar

• Don’t be defined by your tax

forms

• Get your best information in

front of millions

• Moving beyond overhead

ratios (“from ratios to results”)

to allow users to make

educated decisions based on

your progress

#4 Update your GuideStar Profile

#4 UPDATE YOUR GUIDESTAR PROFILE(+ MEET POTENTIAL DONORS WHERE THEY ARE)

Bronze, Silver, Gold and Platinum Seals of Transparency

#4 UPDATE YOUR GUIDESTAR PROFILE

Keep basic contact and program information up to date

so you can be found

Provide financial information

so you can grow trust

Describe your goals and strategies

so you can tell others about your work

Share your measures of progress + results

so you can show the difference you’re making

What are you waiting for? Get updating.

#4 UPDATE YOUR GUIDESTAR PROFILE

www.guidestar.org/update

Try audience segmentation

Don’t use one-size-fits-all messaging

#5 Talk to your supporters differently

Demographic segmentation

● Age

● Gender

● Location

● Education

● Income

#5 TALK TO YOUR SUPPORTERS DIFFERENTLY

Behavioral segmentation

● Donors

● Fundraisers

● Volunteers

● Those who use your services

#5 TALK TO YOUR SUPPORTERS DIFFERENTLY

Value segmentation

● One-time donor

● Recurring donor

● High-wealth donor

● Fundraiser

#5 TALK TO YOUR SUPPORTERS DIFFERENTLY

Supporter data might be as important as a donation itself

WHY?

● Helps to build a database and mailing list

● Gives you the ability to use segmentation

● Tells you what fundraising efforts work

● Gives insight into the programs your donors support the

most

#6 Evaluate your data collection efforts

Data & Analytics

List

Web

Ask yourself...

● Are there gaps in my existing database?

● Do the tools I use collect the right data points?

● Who owns my data?

● Can I take my data with me?

#6 EVALUATE YOUR DATA COLLECTION EFFORTS

What’s changed?

● Facebook’s 2018 focus: relevant content

for meaningful social interactions

● Decrease in exposure to public content

● Increased exposure of content shared

by your network

#7 Facebook algorithm changes

{ Æ/ Ħ ǂ ễ }

Regaining the lost connections

● More boosting

● Engage in social fundraising

#7 FACEBOOK ALGORITHM CHANGES

Look for discounts for nonprofits

Our blog features 20 of our favorites

#8 Take advantage of your nonprofit status

SalesForce for nonprofits

CRM Database

Free NPO accounts available

Up to 75% off business prices

10 free enterprise edition subscriptions

#8 TAKE ADVANTAGE OF YOUR NONPROFIT STATUS

Moz

SEO Toolset

Up to 75% off the business price

#8 TAKE ADVANTAGE OF YOUR NONPROFIT STATUS

Picktochart

Create charts, graphs and infographics like a pro

Up to 86% off the business price

#8 TAKE ADVANTAGE OF YOUR NONPROFIT STATUS

● You are making a difference

● Remind yourself why you do what you do

● Celebrate the wins

● Have fun

#9 Remember you're a decent human

● We’re all in this together

● Share ideas and best practices with

each other

#10 You’re not alone

Share your big 2018

initiative with us

#10 YOU’RE NOT ALONE

Q&A

Email follow up

Access to

the slides

and

recording

The 2018

checklist

A list of all of

your 2018

initiatives

Thank you