the three divas dish on data: privacy, access and value in ... · somewhat . only a little . not at...

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Presented by Copyright © 2014, SAS Institute Inc. All rights reserved. #PBLS14 • #3datadivas • @anne_buff • @BarbWixom • @tamaradull #PBLS14 • #3datadivas • @anne_buff • @BarbWixom • @tamaradull Copyright © 2014, SAS Institute Inc. All rights reserved. Presented by @anne_buff @BarbWixom @tamaradull #pbls14 #3datadivas The Three Divas Dish on Data: Privacy, Access and Value in the Big Data Era with Barb Wixom (MIT), Tamara Dull (SAS) and Anne Buff (SAS)

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Page 1: The Three Divas Dish on Data: Privacy, Access and Value in ... · somewhat . only a little . not at all . no response . DATA STORAGE & SECURITY . 75% . somewhat . only a little

Presented by

Copyright © 2014, SAS Institute Inc. All rights reserved.

#PBLS14 • #3datadivas • @anne_buff • @BarbWixom • @tamaradull #PBLS14 • #3datadivas • @anne_buff • @BarbWixom • @tamaradull Copyright © 2014, SAS Institute Inc. All rights reserved.

Presented by

@anne_buff @BarbWixom @tamaradull #pbls14 #3datadivas

The Three Divas Dish on Data: Privacy, Access and Value in the Big Data Era with Barb Wixom (MIT), Tamara Dull (SAS) and Anne Buff (SAS)

Page 2: The Three Divas Dish on Data: Privacy, Access and Value in ... · somewhat . only a little . not at all . no response . DATA STORAGE & SECURITY . 75% . somewhat . only a little

Presented by

Copyright © 2014, SAS Institute Inc. All rights reserved.

#PBLS14 • #3datadivas • @anne_buff • @BarbWixom • @tamaradull #PBLS14 • #3datadivas • @anne_buff • @BarbWixom • @tamaradull

This cartoon is 10 years old

Reference: http://dilbert.com/strips/comic/2004-02-14

Page 3: The Three Divas Dish on Data: Privacy, Access and Value in ... · somewhat . only a little . not at all . no response . DATA STORAGE & SECURITY . 75% . somewhat . only a little

Presented by

Copyright © 2014, SAS Institute Inc. All rights reserved.

#PBLS14 • #3datadivas • @anne_buff • @BarbWixom • @tamaradull #PBLS14 • #3datadivas • @anne_buff • @BarbWixom • @tamaradull

Meet the Divas

Barb Wixom Principal Research Scientist

Center for Information Systems Research

Anne Buff Principal Business Solutions Manager

Tamara Dull Director of Emerging

Technologies

Page 4: The Three Divas Dish on Data: Privacy, Access and Value in ... · somewhat . only a little . not at all . no response . DATA STORAGE & SECURITY . 75% . somewhat . only a little

Presented by

Copyright © 2014, SAS Institute Inc. All rights reserved.

#PBLS14 • #3datadivas • @anne_buff • @BarbWixom • @tamaradull #PBLS14 • #3datadivas • @anne_buff • @BarbWixom • @tamaradull

Here’s the Game Plan A Consultant, a Professor and a Researcher Walk Into a Bar:

What They Talk About When They Talk About Big Data

What we’re talking about:

– Big data privacy

– Data access protection and enablement

– Big data monetization and ownership

Get your mobile devices ready

Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

Page 5: The Three Divas Dish on Data: Privacy, Access and Value in ... · somewhat . only a little . not at all . no response . DATA STORAGE & SECURITY . 75% . somewhat . only a little

Presented by

Copyright © 2014, SAS Institute Inc. All rights reserved.

#PBLS14 • #3datadivas • @anne_buff • @BarbWixom • @tamaradull #PBLS14 • #3datadivas • @anne_buff • @BarbWixom • @tamaradull

Big Data Privacy It’s a big data world out there. Now let’s be safe.

Page 6: The Three Divas Dish on Data: Privacy, Access and Value in ... · somewhat . only a little . not at all . no response . DATA STORAGE & SECURITY . 75% . somewhat . only a little

Presented by

Copyright © 2014, SAS Institute Inc. All rights reserved.

#PBLS14 • #3datadivas • @anne_buff • @BarbWixom • @tamaradull #PBLS14 • #3datadivas • @anne_buff • @BarbWixom • @tamaradull

It’s Poll Time! Text CODE to: 22333

(message and data rates may apply)

OR

Submit responses at: PollEv.com/bestpractices

Page 7: The Three Divas Dish on Data: Privacy, Access and Value in ... · somewhat . only a little . not at all . no response . DATA STORAGE & SECURITY . 75% . somewhat . only a little

Presented by

Copyright © 2014, SAS Institute Inc. All rights reserved.

#PBLS14 • #3datadivas • @anne_buff • @BarbWixom • @tamaradull #PBLS14 • #3datadivas • @anne_buff • @BarbWixom • @tamaradull

Page 8: The Three Divas Dish on Data: Privacy, Access and Value in ... · somewhat . only a little . not at all . no response . DATA STORAGE & SECURITY . 75% . somewhat . only a little

Presented by

Copyright © 2014, SAS Institute Inc. All rights reserved.

#PBLS14 • #3datadivas • @anne_buff • @BarbWixom • @tamaradull #PBLS14 • #3datadivas • @anne_buff • @BarbWixom • @tamaradull

And the White House survey says…

Reference: http://www.whitehouse.gov/sites/default/files/docs/big_data_privacy_report_5.1.14_final_print.pdf

LEGAL STANDARDS & OVERSIGHT 81% very much

somewhat only a little

not at all no response

TRANSPARENCY ABOUT DATA USE 80% very much

somewhat only a little

not at all no response

DATA STORAGE & SECURITY 75% very much

somewhat only a little

not at all no response

COLLECTION OF TELECOM DATA 64% very much

somewhat only a little

not at all no response

COLLECTION OF VIDEO/AUDIO DATA 59% very much

somewhat only a little

not at all no response

COLLECTION OF LOCATION DATA 58% very much

somewhat only a little

not at all no response

Page 9: The Three Divas Dish on Data: Privacy, Access and Value in ... · somewhat . only a little . not at all . no response . DATA STORAGE & SECURITY . 75% . somewhat . only a little

Presented by

Copyright © 2014, SAS Institute Inc. All rights reserved.

#PBLS14 • #3datadivas • @anne_buff • @BarbWixom • @tamaradull #PBLS14 • #3datadivas • @anne_buff • @BarbWixom • @tamaradull

Data Access Protection and Enablement

Page 10: The Three Divas Dish on Data: Privacy, Access and Value in ... · somewhat . only a little . not at all . no response . DATA STORAGE & SECURITY . 75% . somewhat . only a little

Presented by

Copyright © 2014, SAS Institute Inc. All rights reserved.

#PBLS14 • #3datadivas • @anne_buff • @BarbWixom • @tamaradull #PBLS14 • #3datadivas • @anne_buff • @BarbWixom • @tamaradull

Page 11: The Three Divas Dish on Data: Privacy, Access and Value in ... · somewhat . only a little . not at all . no response . DATA STORAGE & SECURITY . 75% . somewhat . only a little

Presented by

Copyright © 2014, SAS Institute Inc. All rights reserved.

#PBLS14 • #3datadivas • @anne_buff • @BarbWixom • @tamaradull #PBLS14 • #3datadivas • @anne_buff • @BarbWixom • @tamaradull

MIT CISR Survey And the survey says… Select the statement that best describes enterprise data asset management (EDAM) at your organization. EDM includes data value, control, security and privacy.

A single technology function (e.g., IT, Analytics) leads all areas of EDAM.

A single non-technology function (e.g., Risk, Security) leads all areas of EDAM.

Multiple business functions each lead different areas of EDAM.

Multiple business functions jointly lead all areas of EDAM.

An enterprise group or committee exists to lead all areas of EDAM.

0%

0%

100%

0%

0% Reference: http://cisr.mit.edu/

Page 12: The Three Divas Dish on Data: Privacy, Access and Value in ... · somewhat . only a little . not at all . no response . DATA STORAGE & SECURITY . 75% . somewhat . only a little

Presented by

Copyright © 2014, SAS Institute Inc. All rights reserved.

#PBLS14 • #3datadivas • @anne_buff • @BarbWixom • @tamaradull #PBLS14 • #3datadivas • @anne_buff • @BarbWixom • @tamaradull

Big Data Monetization and Ownership

Page 13: The Three Divas Dish on Data: Privacy, Access and Value in ... · somewhat . only a little . not at all . no response . DATA STORAGE & SECURITY . 75% . somewhat . only a little

Presented by

Copyright © 2014, SAS Institute Inc. All rights reserved.

#PBLS14 • #3datadivas • @anne_buff • @BarbWixom • @tamaradull #PBLS14 • #3datadivas • @anne_buff • @BarbWixom • @tamaradull

Page 14: The Three Divas Dish on Data: Privacy, Access and Value in ... · somewhat . only a little . not at all . no response . DATA STORAGE & SECURITY . 75% . somewhat . only a little

Presented by

Copyright © 2014, SAS Institute Inc. All rights reserved.

#PBLS14 • #3datadivas • @anne_buff • @BarbWixom • @tamaradull #PBLS14 • #3datadivas • @anne_buff • @BarbWixom • @tamaradull

MIT CISR Survey And the survey says… Select the statement that best describes the average employee’s understanding of data security policy at your organization.

I know the policy exists (somewhere).

I have read, understand and apply the policy consistently.

I can locate the policy for reference if needed.

We have a data security policy?!

100%

0%

0%

0% Reference: http://cisr.mit.edu/

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Presented by

Copyright © 2014, SAS Institute Inc. All rights reserved.

#PBLS14 • #3datadivas • @anne_buff • @BarbWixom • @tamaradull #PBLS14 • #3datadivas • @anne_buff • @BarbWixom • @tamaradull

Wrapping It Up

Page 16: The Three Divas Dish on Data: Privacy, Access and Value in ... · somewhat . only a little . not at all . no response . DATA STORAGE & SECURITY . 75% . somewhat . only a little

Presented by

Copyright © 2014, SAS Institute Inc. All rights reserved.

#PBLS14 • #3datadivas • @anne_buff • @BarbWixom • @tamaradull #PBLS14 • #3datadivas • @anne_buff • @BarbWixom • @tamaradull

Wrapping It Up

“Just because a wine is high quality doesn’t mean that you will actually enjoy it. Personal taste is more relevant than quality in choosing a wine. A good wine is, above all, a wine that you like enough to drink – because the whole purpose of a wine is to give pleasure to those who drink it.”

Reference: http://www.dummies.com/how-to/content/how-to-discern-wine-quality.html

Page 17: The Three Divas Dish on Data: Privacy, Access and Value in ... · somewhat . only a little . not at all . no response . DATA STORAGE & SECURITY . 75% . somewhat . only a little

Presented by

Copyright © 2014, SAS Institute Inc. All rights reserved.

#PBLS14 • #3datadivas • @anne_buff • @BarbWixom • @tamaradull #PBLS14 • #3datadivas • @anne_buff • @BarbWixom • @tamaradull

Wrapping It Up

“Just because a wine is high quality doesn’t mean that you will actually enjoy it. Personal taste is more relevant than quality in choosing a wine. A good wine is, above all, a wine that you like enough to drink – because the whole purpose of a wine is to give pleasure to those who drink it.”

“Just because data is high quality doesn’t mean that you will actually value it. Use is more relevant than quality in choosing data. Good data is, above all, data that you like enough to use – because the whole purpose of data is to give value to those who use it.”

Page 18: The Three Divas Dish on Data: Privacy, Access and Value in ... · somewhat . only a little . not at all . no response . DATA STORAGE & SECURITY . 75% . somewhat . only a little

Presented by

Copyright © 2014, SAS Institute Inc. All rights reserved.

#PBLS14 • #3datadivas • @anne_buff • @BarbWixom • @tamaradull #PBLS14 • #3datadivas • @anne_buff • @BarbWixom • @tamaradull

That’s All, Folks!

Barb Wixom [email protected]

Anne Buff [email protected]

Tamara Dull [email protected]

And the three divas head to the bar…

Page 19: The Three Divas Dish on Data: Privacy, Access and Value in ... · somewhat . only a little . not at all . no response . DATA STORAGE & SECURITY . 75% . somewhat . only a little

Presented by

Copyright © 2014, SAS Institute Inc. All rights reserved.

#PBLS14 • #3datadivas • @anne_buff • @BarbWixom • @tamaradull #PBLS14 • #3datadivas • @anne_buff • @BarbWixom • @tamaradull Copyright © 2014, SAS Institute Inc. All rights reserved.

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