The Three “C’s” of Successfor Social Media

by Marsha Hudson

Content. Connections. Consistency

Social Media- Not Just Child’s Play!Social Media is a serious tool.

• 1. Increase brand recognition.• 2. Improve brand loyalty.• 3. More opportunities to convert.• 4. Increased inbound traffic.• 5. Better Search Engine Rankings.• 6. Attract new customers.• The longer you wait, the more you lose!

Why should you be riding the Social media wave?

• Social media statistics and facts-Taken from Forbes• 1. Total number of people using social media

worldwide is 7.3 billion• 2. The internet has 3.17 billion users and 2.3 active

social users.• 3. 91% retail brands use 2 or more platforms.• 4. 1.65 billion active mobile users.• 5. Businesses earned over $8.3 billion from online

and social media advertising. Did you?

Spread It AroundSpreading your content across a wide

range of media allows you to be found on the internet.

A Change in Mindset• It is time for you to change your mindset about social media.• 1. Do you prefer to use social media more for your personal

use like on your Facebook profile?• 2. Do you prefer not to bothered with social media at all?• 3. Do you like Twitter or maybe one other platform over the

other?• 4. Do you think social media is just too confusing or time

consuming?• 5. Are you in sometimes and out at other times?• If you answered yes to any of the above—it’s time for a

mindset change. Change can hurt but it can be good.

The Top Players for Business

• Facebook 1.65 billion users• Twitter- 320 million users• LinkedIn- 300 million users• You Tube – Video Marketing Over 1 billion.• Blogging ( add to your online marketing)

• Statistics taken from Brandwidth.

What are the Three C’s ?

• Connections Content Consistency• Social media marketing refers to the process

of gaining attention through social media sites.

• Social media marketing refers to the process of gaining traffic.

• Social media is a means to marketing a product or service.

Why Facebook?

• Facebook is one of the most popular social media sites today– why not Facebook?

• 1. Create or revamp your business page. Make sure the profile image is fresh and represents your brand.

• 2. Make sure your company information can be found on Facebook.

• 3. Include a “Call to Action.”

What do you want Facebook to Do?

• Attract new people to your site.• Increase brand awareness.• Showcase your brand personality. • Drive Traffic to Your Website.• Tell others about your brand.• Convert followers into customers.

Facebook Checklist-Activity

___ Profile picture that people recognize.___ Engaging cover photo.___ Call to Action-leads to your website.___ About Section- Includes milestones.___ Post quality photos and videos.___ Specify individual posts by demographics.___ Promote page to other social sites.___ Monitor and Respond___ Post consistently. Good times 1-4p.m.

Make a disconnect between personal and business on Facebook

• Your personal profile is not as important as your business page.

• Make a calendar of ideas to post at the end of the week for the following week.

• Respond to messages and build loyalty.• Be consistent and post frequently.• Post at least 1 (once ) a day- minimum.• Think of Facebook for unlimited possibilities.

It’s Time to Change Your Mindset about Social Media

10 Top Facebook Pages of 2016Grab your phones

• What can we learn from them?• L.L. Bean- Cool photos, videos and tips.• Intrepid Travel- shows trip, tour reviews and

videos.• Nutella- Their success comes from a variety of

visual content.• Zappos- Known for customer service and

responding to comments.

Top FB Pages

• Starbucks- Rich visual content- run contest and promote seasonal products. Interact with personal stories.

• Burt’s Bees- informative and helpful posts.• Gold’s Gym- videos and photos.• St. Jude Children’s Research Hospital- engaging

content and photos.• Easy Box Lunches- fun pictures, videos and tips.

Asks questions. Recipes and meal ideas.

Make Your Business come alive on Facebook

• Be authentic.• Be responsive.• Be consistent.• Do what works.• Be interesting and inspiring.• Receipe for Success on Facebook:• Create page posts and ads that are interesting and

valuable to your customers while targeting messages so the right people will see them.

It’s Time to Change Your Mindest about Social Media

Activity

• Think of a topic related to your business.• Write the topic down.• Turn the topic into a question or “how to”• How to Make Social Media Work for You• Think of all the points about the topic.• Write the points down.• Narrow the points to the top 10.

Blogging- Another Tool in your Social Media Bag

• A blog is a discussion or web page with excellent content and media to help you position yourself as an industry expert.

• Drive traffic to your website.• Connect to your social• Media.• Give away an e-book to• Get emails.

What to Put in a Blog

• A Good title• How To and Tutorials• News and Curated Content ( from other

places)• Data, Statistics and Facts.• Lists• Links within your blog• Presentations and slideshows- use Slideshare.

Getting Started

Five Easy Steps to Starting a Blog1. Determine your goals for blogging.2. Set up a free blog at Wordpress.com.3. Pick a free theme template for your blog.4. Post your first blog and link to web or social

media.5. Optional- Get a hosting company like Host

Gator. It’s only about $3.95 per month.

The Benefits of Blogging

• You can blog once a week or once a month!• 1. Increase SEO- Search Engine Traffic.• 2. Humanizes your brand. You become a

person.• 3. Supports and enhances your social media.• 4. Builds authority in your industry.• 5. Increases leads.

Writer or Not..Blog

• You don’t have to be a writer to blog.• Blog on tips that you know about.• Blog with a few bullet points on information.• Blog a list of 3 top items that would help

people.• Blog on “how to “ do something.• Blogging is short and simple. Add media.

It is Time for a Mindset Change

• Social Media is here to stay• If you don’t want to get left behind.. It’s time

to start your social media strategy.• You can create or curate content. There is no

excuse. Curating content is sharing content from other sites– it is welcomed.

• You can make time for social media if you want to grow your following.

The Power of the Inbox

• Effective Email Marketing Works!• What is email marketing?• What is email marketing meant to do?• What can it do for your business?• Another tool in your marketing bag.• Establishes credibility• Reinforce your brand.• Drive revenue and profit.

Five Steps for Email Marketing

• Grow a healthy list• Create good content• Customize a beautiful layout or template• How to get people to open your emails.• Tracking results

What does Email Marketing Look Like?

• Newsletters• Announcements• Promotions

• Don’t always sell!• Give information that people find valuable.

Constant ContactThe Industry Leader

• Track clicks• Track results• Easy Templates• Affordable $20.• Social Sharing• Scheduling• Partner • program

Website EnhancementHow to Enhance Your Website

• Large and professional photos• Bullets and readable content• Clear away the clutter• Usability and flow• Easy to follow• Easy to find contact information• Use certain keywords so people can find you.

Enhance Your Website

• Make sure page titles create curiosity• Check and evaluate it on a monthly basis.• Social Media Buttons• Book and Reservation Buttons• Include an introduction video.• Use a color strategy-no more than 3.• Make fonts easy to read.

Keep your Life and Be Active on Social Media

• We talked about content, connections and now consistency… You must be active and you must be consistent.

• It’s so much and I am so busy….• 1. Make a schedule.• 2. Download apps to phone.• 3. Pick a day out of the week. ( 3-4 hours)• 4. Save and schedule posts with Hootsuite.

What Will You Do in the 2017?

• January• February• March• April• May-June• August-September• The Holiday Season

Social Media is Not an Option!

• Marsha Lynn Hudson- Social Media Coach• Authorized Local Expert and Speaker for Constant Contact.• www.marshalynnhudson.com• www.marshahudsonblog.com• www.facebook.cm/socialmediacoachmarshahudson• Find me everywhere on social media• Facebook, Twitter, Linkedin, Pinterest, Instagram I changed my mindset!