the student journey on linkedin pt. ii
TRANSCRIPT
Rob HumphreyEnterprise Account Executive LinkedIn Marketing Solutions
@linkedinrob#inEDU16
The Student Journey Part II
HUNT LIBRARY NC STATE UNIVERSITY
LINKEDIN HAS 50 MILLION STUDENTS AND RECENT GRADS
#inEDU16
WHERE PARENTS AND STUDENTS CAN COEXIST #inEDU16
DREAM BIGJEREMY JONES
SNOWBOARDER
HAVE FUN
FRANK THE TANK
#DOWORKGET PAID
#inEDU16
WHO ARE STUDENTS?
@LINKEDINROB
39% BETWEEN AGE OF 18-24
20.5 MILLION STUDENTS ENROLLED IN USA
3.5 MILLION STUDENTS WORKING ON DEGREE ONLINE#inEDU16
27ONLINE24
CAMPUS AVG AGE
UNDERGRAD STUDENT
33ONLINE 32
CAMPUS
AVG AGE GRAD STUDENT
AVERAGE AGE OF US STUDENTS
`
RUSS KETTLEMUSICIAN + MBA STUDENT
.
MBAinMusicBusinessprogram,apartnershipbetweenSNHUandBerkleeOnline
#inEDU16
JASON MILLERLINKEDIN CONTENT ROCKSTAR
JasonwouldnotbeinhisroletodayIfhehadnottakencertificatecoursesinmarketingatUCBerkleyExtension.Heisnowaninstructor.
#inEDU16
ALUMNI
STUDENT
WHAT ARE STUDENTS DOING ON LINKEDIN?
01 SUBSCRIBING
Students are subscribing…
#inEDU16 homework: follow 3 channels/pulse/discover
HOMEWORK
KAYLA CHARISE AJAY
Extra credit: Follow 3 students
#inEDU16
02 PUBLISHING#STUDENTVOICES
#inEDU16
JASON MILLER
CHARISE ROBERTS UNC CHAPEL HILL 17’
Students are the new influencers
#inEDU16
#inEDU16 homework: publish a post
HOMEWORK
Step 1
CLICK HERE
Step 2
WRITE SOMETHING
Step 3: Add visuals
EYE CANDY
#inEDU16
Extra credit…
VIDEOSUPER WIDE
NEED INSPIRATION? #100GATES
#inEDU16
Write about things you observe or that interest you…
03 MOBILE#inEDU16
FOLLOW SCHOOLS
TOPICS CONTENT SEARCH
BOOKMARKS
#inEDU16
New Student App
HOW IT WORKS
1 32
#inEDU16
READING
PEOPLE
COMPANY #inEDU16
WHY IT WORKS
Alumni connections are the best path to a job*
#inEDU16
93%
OF RECRUITERS
USE LINKEDIN
#inEDU16 homework: download student app
HOMEWORK
#inEDU16