THE STATE OF NATIVE

TORREY LINCOLNSENIOR DIRECTOR | YAHOO

EXPLOSIVE GROWTH FOR 3P IN-APP NATIVE IN 20152015 GLOBAL AD REQUESTS BY QUARTER

Source: Yahoo App Publishing, January 2016

70

140

210

280

350

Q1 Q2 Q3 Q4

BILL

LON

S

YAHOO APP PUBLISHING BY THE NUMBERS

M O N T H L Y A D R E Q U E S T S

200B

O F G E M I N I N A T I V E D I S P L A Y S U P P L Y

50%

A P P S

35,000

NATIVE IS GLOBAL

REQUESTS IN LATAM

60B

REQUESTS IN NA

42BREQUESTS IN

EUROPE

192B

REQUESTS IN APAC

75B

3P NATIVE IN-APP REQUESTS BY REGION

Source: Yahoo App Publishing, January 2016

NATIVE ADS REACH ALL DEMOGRAPHICS

Source: Yahoo App Publishing, January 2016

38%

32%

24%

3%

2%

35-44

25-34

18-24

45-54

55-64

65%

35%

MALE

FEMALE

AGE GROUP GENDER

NATIVE ADVERTISERS: THINK OUTSIDE THE BOX

NEWSGAMESMESSAGING

WEATHER

UTILITIES

NEWS GAMES SPORTSSOCIAL MUSIC

UTILITIES NEWS

WEATHER

MESSAGINGEDU

ADVERTISER VERTICAL

TOP CONVERTING PUBLISHER APP CATEGORY

Source: Yahoo App Publishing, January 2016

Financial Services & Insurance

Auto

CPG/Health & Wellness