how the daily mail is monetizing emerging platforms - dps vail, 3/30/16
TRANSCRIPT
“We are huge fans of
the DailyMail.com and we are grateful for the opportunity to partner with their outstanding
team.”
- Evan Spiegel, CEO Snapchat
STRONG FOCUS ON DIRECT GROWTH
• 225M Unique Browsers Per Month
• 13-14M Visitors Per Day
• 4-5M Direct Visitors
“We are huge fans of
the DailyMail.com and we are grateful for the opportunity to partner with their outstanding
team.”
- Evan Spiegel, CEO Snapchat
SNAPCHAT DISCOVER
• A premier launch partner
• We were in good company
• Perfect fit for our content
• Access to a new audience
SUCCESS WITH 4 MILLION USERS
MOST TIME SPENT
More per user than any Discover publisher
HIGH COMPLETION RATE
Top 25% of Discover publishers
STRONG LOYALTY
Top 25% of Discover publishers
SUCCESS FOR OUR BRAND (AND CLIENTS)
ü Compelling creative canvas
ü Broke new advertisers
ü Broke new categories
ü Increased total company revenue
ü Increased YOY Snapchat revenue
“We are huge fans of
the DailyMail.com and we are grateful for the opportunity to partner with their outstanding
team.”
- Evan Spiegel, CEO Snapchat
KEY TAKEAWAYS
• Know your brand (stating the obvious here!)
• Select partnerships based on set priorities
• Once you commit, dedicate the resources