VailScene.com is anonline publication thatcovers the arts, music,and cultural scenes ofthe Vail and BeaverCreek resort areas.

While providinginformation on the

events and activitiescommon in theInternationally-

reknowned towns, itreveals the unique

cultural identity of one ofthe most diverse and

visually-stunning placeson the planet. Which alucky few call home.

In the last few years,consumers have changed

everything about how theyaccess information and

interact with advertisers.

They want objective information in onlin

Cultural articles get at the trueidentity of the Eagle River

Valley and reveal what makesthe area unique–and appealing!

Focusing on the arts explores thecreative and insightful people thatmake living in the area interesting!

Today’s consumers are decidedly “anti-news” and“anti-advertising.” This creates a real conundrumfor businesses who need to raise awareness abouttheir products and services. Folks want to readobjective information in a digital space and thenmake their own minds up about what to do.

In some cases, information is available online,but it’s like finding a needle in a haystack. Or,the design and user interface is not veryappealing. Often, the writing is too much ofwhat the user is NOT interested in and notenough about what the user wants to know.

Traditional media has been slow to adapt to newtechnology, and in most cases continues to viewonline and mobile space through their existingbusiness model.

Key “trendsetting” audiences areparticularly put off by the lack of wellwritten, well designed options foreasy-to-access information. Whenthey find the right site, they spread itlike wildfire!

A fully functional “events calendar” providesmultiple views, scroll over details, and even tiesto event ticket sales for fast transactions!

Covering the robust music scene is paramountto making a “mix tape” for the area – thesoundtrack for all of the excitement!

VailScene.com is tailor made with today’sconsumer and thought leaders in mind. Qualitywriting, inviting design, and an editorial focuson the things that make life worth living: arts,culture, music, food, and outdoor activities. Allin a tidy, 24/7 online space that is fully responsiveto all common electronic media sizes, fromdesktop to iPhone.

It’s never been easier to find something to do inVail or Beaver Creek! Plus, readers will enjoylearning about the people that make the area sospecial and lively.

And, VailScene is actively promoted in sourcemarkets on the Front Range and locally toensure those closest to the “Scene” are the mostinformed about it!

VailScene.com

ne and mobile spaces.

We cover the arts,culture, and music, but

we’re in the trafficdelivery business –

online and toyour location!

VailScene.com is different than newspapers, tourism sites,local magazines, and local cablechannels.

We deliver content to sourcemarkets to stimulate more frequentvisits to local events, venues,restaurants, and retail stores.

We also connect with localaudiences with our editorial focusand narrative journalistic style.

VailScene updates antiquatedforms of advertising and publicrelations with modern, interactive,and engaging content.

Links to sponsor websites drivecommerce and measures referraleffectiveness.

This increase in traffic to yourwebsite builds awareness and socialmedia following – the return oninvestment that keeps on giving.

Understanding advertising rates, public relations fees, and the new funding

model for content-based marketing.

Media AdvertisingThe traditional media advertising revenuemodel is based on independently auditedaudience reach. Many factors areconsidered, including the quality of thespecific audience, but advertisers areessentially purchasing space based on thenumber of people who read the media.

The problem for many local and communitybased media outlets is that they don’t havesubscribers nor are they audited to actuallyquantify their audiences and justify theirrates. Instead, they point to print runs asevidence of reach. This is troubling whentheir method of delivery is also difficult tomeasure – audience members must “pick-up” or self-initiate delivery at racks. Printrun minus what’s left in racks equalsdelivery. Hmm.

Public RelationsThe other side of the fence is not muchbetter. Public Relations firms tend tocharge for services by the hour like anattorney, then justify the amounts chargedby equating any published exposure towhat it would cost if purchased asadvertising space. Well, if the publicationsaren’t audited, this becomes a guess, and ifthe content published fails to be interestingenough to convert to sales, then it’s a wildguess at best!

Sponsored ContentEmerging consumer behaviors and newmedia options require a funding modelthat is an evolution of both advertisingand public relations. The creation ofsponsored content and promotionalcontent replaces public relations andadvertising with objective messaging innarrative form that includes interactivelinks and reader-generated comments thatwork as third-party endorsements.

Measurable website traffic and engagementmetrics quantify actual reach and exposureof messaging to audiences.

Click-throughs to ticket sales, websites,and social media sites measure conversionfrom awareness to intent-to-purchase.

Editorial content is selected and coveredby VailScene.com at no charge based onwhat we believe to be of interest to ourreaders. Clients have affordable sponsoredcontent options:

• Venue packages• Restaurant packages• Bar/night club packages• Festival packages• Non-profit packages• Individual packages

Are you readyto re-connect

with yourcustomers

again?