the southeast asian games market
TRANSCRIPT
© 2015 Newzoo
Sizing Opportunities in the World’s Fastest Growing Region
Peter Warman, CEO Newzoo
© 2015 NEWZOO | JANUARY | V1.0
Rolling into The Southeast Asian
Games Market
FEATURES A SELECTION OF FINDINGS FROM THE FULL 75-PAGE SEA REPORT
WWW.NEWZOO.COM/SEA
© 2015 Newzoo
Breaking News
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Our Biggest Research Effort to Date
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OTHER NEWZOO CLIENTS IN 2014
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INDONESIA MALAYSIA PHILIPPINES SINGAPORE THAILAND VIETNAM
FREE REPORT AND MORE INFO ON FULL 75-PAGE REPORT AND DATA
© 2015 Newzoo
© 2015 Newzoo
© 2015 Newzoo
Why Focus on Southeast Asia?
Source: Newzoo 2015 Report: Introduction to the SouthEast Asian Games Market.
© 2015 Newzoo
Total Market Doubles, Mobile Triples
2014
$1.1Bn
2017
$2.2Bn
2013-2017 CAGR
Mobile Total +56.2% MOBILE GROWTH 2014-2017
440M to 1,250M (+184%)
Source: Newzoo 2015 Report: Introduction to the SouthEast Asian Games Market.
Revenues Per Segment and Screen
2014 and 2017
© 2015 Newzoo
Revenues and Growth per Country
For 2013-2017
CAGR 2013-2017
+28.8%
CAGR +37.3%
CAGR +27.0%
CAGR +36.5%
CAGR +14.4%
CAGR +30.9%
CAGR +27.2%
Indonesia & Philippines Grow Fastest
Source: Newzoo 2015 Report: Introduction to the SouthEast Asian Games Market.
© 2015 Newzoo
Sizing & Understanding Local Opportunities
34.0M
GAMERS SHARE PAYING AVG SPEND/YR REVENUES
$181M 59% $9.12
2.8M $202M 39% $189.30
27.2M $97M 40% $8.76
14.3M $214M 46% $32.60
14.7M $230M 56% $27.76
31.4M $156M 39% $12.67
INDONESIA
MALAYSIA
PHILIPPINES
SINGAPORE
THAILAND
VIETNAM
Source: Newzoo 2015 Report: Introduction to the SouthEast Asian Games Market.
© 2015 Newzoo
KEY KPI’S BEHIND MOBILE GAMES REVENUE GROWTH | NORTH AMERICA, GLOBAL | 2014
358M 86% 151M 43% $7.68 $5.9Bn
POPULATION CONNECTIVITY GAMERS SPENDERS AVG. SPEND/MONTH REVENUES
7.2Bn 41% 1.5Bn 32% $4.30 $25.0Bn
MOBILE MOBILE MOBILE MOBILE
Understanding Growth Drivers (Mobile)
Source: Newzoo Free Trend Report: Spotting the Mobile Spender
© 2015 Newzoo
KEY KPI’S BEHIND GAMES REVENUE GROWTH | NORTH AMERICA, GLOBAL | 2014
358M 86% 194M 57% $17.42 $23.2Bn
POPULATION CONNECTIVITY GAMERS SPENDERS AVG. SPEND/MONTH REVENUES
626M 30% 126M 48% $1.54 $1.1Bn
Understanding Growth Drivers (Total)
SEA
Source: Newzoo Global Games Market Report Premium
© 2015 Newzoo
Next Time: Deeper Dives…….
Source: Newzoo Data Explorer
© 2015 Newzoo
For now: Enjoy Our (Free) Reports
OTHER FRESH GOODIES
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INDONESIA MALAYSIA PHILIPPINES SINGAPORE THAILAND VIETNAM
FREE REPORT AND MORE INFO ON FULL 75-PAGE REPORT AND DATA
FREE TREND REPORT: SPOTTING THE MOBILE SPENDERS
TREND REPORT: GLOBAL GROWTH OF ESPORTS
FREE TREND REPORT: MOBILE MARKETING IN
CN, JP, KOR
© 2015 Newzoo
© 2015 Newzoo
Thank You! [email protected] www.newzoo.com
© 2015 Newzoo
© 2015 NEWZOO | JANUARY | V1.0
FEATURES A SELECTION OF FINDINGS FROM THE FULL 75-PAGE SEA REPORT
WWW.NEWZOO.COM/SEA
Thank You! [email protected] www.newzoo.com